Businesses are meant to expand in the future. However, it is important for the businesses to decide upon the strategies that will focus upon the expansion plan. The businesses can be related to any industry. However, due to globalization and increased consumer demands, the organizations are planning to expand in the abroad countries as well.
We have often observed that, the organization will be initially serving to one category of people. They have segmented their target market, and hence, are not able to serve to all the different segments of the society. But, with the passage of time, the ...