Executive Summary
GrubHub is a company that connects hungry consumers to restaurants in a novel way. They provide technology that allows the consumers to order food from restaurants. This abbreviated marketing plan will analyze the segmentation, targeting, and positioning elements of their company to be forward facing (Tyler). Additionally, they will analyze the product, place, and promotion tactics of the company. Using all of these elements and tactics, they will propose a way that our company can innovate in a field that is becoming ever increasingly crowded.
The GrubHub business model is straightforward, its transactional centered. They provide diners to restaurants and then for ...