Marketing is a process that facilitates goods and services to be transported from where they are produced to where they are consumed. On the same note, marketing involves creating awareness of the product or service, increasing the likeness towards them, and creating a desire for people to purchase them. Therefore, marketing involves the use of the 4p’s of marketing to ensure that goods and services reach the consumers from where they are produced (Jobber & Ellis-Chadwick, 2012).
The 4p’s are as follows;
Product
Price
Place
Promotion
However, many people across the globe misunderstand marketing with other functional areas of business, and this discussion will ...