Generating competitive intelligence is an important activity for an organization. It is the competitive intelligence that helps in shaping strategic marketing decisions (Kotler) and build market oriented organizations (Day). Competitive Intelligence has been summarized by AuroraWDC as the process of purposeful and coordinated monitoring of the competitors in the marketplace.
In this essay, we shall look into a product and brand and generate its competitive intelligence through secondary research techniques. For this process, the choice of brand is the new and upcoming product called the Google Nexus 7. It is a soon to be launched Tablet computer that has created a ...
Nexus College Essays Samples For Students
23 samples of this type
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Q1 Comparison between Apple’s Ipad Air 2 and HTC Google’s Nexus 9
In terms of screen, the Apple iPad Air 2 offers a new retina HD screen. It should offer a more noteworthy complexity and has preferable survey points over the prior iPad Air however after use very little contrast could be made out. In any case, it has a hostile to glare covering which decreases the reflection by 55 percent. In correlation the Nexus 9 has changed from widescreen configuration of 16:10 to 4:3 proportions. It likewise included dark bars which appear while seeing a video. In the sound segment, numerous analysts favor the Nexus 9's front-confronting speakers to the ...
The Google Company primarily formed in 1998 by the two great individuals, Larry Page along with Sergey Brin. Google Company is a global technology which offers some service such as search, advertising as well as operating systems along with hardware platform. The company operates in the United States of America, United Kingdom and in the other countries across the globe as a whole. The Company has its headquarter in Mountain View locate in California with a total of 53861 employees as the census of December 31, in 2012.The Google Company introduced a makeable product known as Google Nexus 7 ...
iPhone 4 is a Smartphone developed by Apple Inc. and marketed as FaceTime for its video calling features. A smartphone can be defined as a device that can be utilized for call making as well as other additional features such as internet browsing, sending and receiving mails, creating and formating a document among other applications. iPhone integrates the features of a mobile phone and a computer in a small hand held device. Cell phones was initially used for making calls while PDA was exclusively meant for individual organization of contacts, list to do and computer synchronization.
iPad 4 is a fourth generation iPad product of ...
1. The three modules pertaining to, inspiring sustainability of GIS in health care are described below:
I. Creating and sharing database: Health care has entered a new age where precision in diagnosis and treatment has started to become top priority. With advancement in genomic, a wealth of information, that can help predict, prevent and intervene with the diseases process, is now available. In addition a lot of data are created by the health care industry. Very often these data’s are not handled and used to their best. Data requirements for GIS involves spatial data, attribute database, data presentation methods, location ...
Same Sex Marriage and Crime
Introduction
Throughout history, homosexual and homoerotic love has existed because of the sheer fact that men have matched with men and ladies have combined with women looking for fraternity, bolster and adoration – regularly physical affection (Smith, 2014, p. 1). Renowned Yale University law professor William Eskridge, in his cogent monograph, “The Case for Same-Sex Marriage”, refers to recorded histories of same-sex couples dating back to Biblical times. He takes note of that Same-Sex links between men were standard in antiquated Greece; truth be told, the Roman Ruler Nero even had a formal wedding function with his male beau Sporus. ...
The people of Monterrey, Mexico's modern city in northern part heard the gunshots in the month of November this year and as a result, a twenty one years old innocent student was killed when an assailant opened fire in an overcrowded place. After the incident, the government has decided to deploy more police force along with the army in the city but people are in a state of shock due to the open bloodshed in their neighborhood. The Monterrey is Mexico’s third wealthiest and largest city, known for some very good educational institutions but in the recent years, the Mexican drug ...
When one looks back through the lens of time at the 9/11 attacks, it is easy to reduce one’s response to those bombings to hatred for Muslim terrorists. It is also easy to reduce one’s response to a belief that the federal government somehow pulled off a hoax in order to motivate the public to support war against al Qaeda and, eventually, Saddam Hussein. However, Dom DeLillo’s “In the Ruins of the Future” and Falling Man pull the reader back to the fear of those days after the attacks. For the first time in the history ...
Water scarcity, especially a scarcity of freshwater, is an increasingly disconcerting international issue, especially in Africa. This problem is caused by both natural and anthropological. Scientists primarily fault humans for the trends that are currently taking place, especially in developing areas on the African continent. Population growth, buttressed by unsustainable anthropological activities such as the pollution of freshwater sources as well as environmental exploitation are often viewed as the primary culprits. Demographic shifts including an exponential population growth demands that people use more water for food, the production of commodities, sanitation, different dietary needs, and other domestic uses within ...
Introduction
Networks have, in a lot of ways, affected a lot of aspects of human life. Since the boom of the internet era, for example, many people have started to exhibit shifting preferences and habits when it comes to making social interactions. As more and more social media platforms got invented, the number of people using such tools to interact and be a part of a larger network has demonstrated a steady and continuous increase. The thing with networks is that they tend to have vague and ambiguous definitions. Some people may perceive them as a mere system of connections that relates one entity to another. ...
The issue of how an American is or should be defined is something which United States of America has struggled with since time immemorial. It is something that emerged even before the signing of Declaration of Independence, before ratification of the Constitution and before American Immigration and Enforcement as well as Border Patrol was created. United States has always grappled with the struggle between newcomers and the natives or the new and the old. This is something that undocumented immigrants calling America their home has a deep and sobering experience (Spiro 79). These are the primary reasons why immigration and ...
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In everyday knowledge and communication, the average person’s perception of the world surprisingly deals with the organization of symbols, both in objections and words. According to the author of “Language and Knowledge in Everyday Life”, a person’s understanding of the world is based on small, implicit classifications of words’ attributes, such as familiarity and gender in French and German (41). This is interesting because the classification of a word being feminine changes the impression of that word to one that is possibly less intimidating than a masculine word. Additionally, by using familiar words, ...
Indeed, it has been correctly asserted that the health of a nation depends on the health of its people. The case in Mexico as a nation cannot qualify as exemplary. However, neither can the state be assessed as being poor. The compromise position, therefore, is that the health of the nation is fair. This conclusion is arrived at after due consideration of the state of affairs. The paper shall canvass the considerations and equally move a step to giving three recommendations for the country and its leadership. On the onset, the paper’s assessment is that Mexico is on the right tract ...
Introduction
The Administrative Appeals Tribunal was established under the Administrative Appeals Tribunal Act.The AAT derives its mandate from both the Administrative Appeals Tribunal Act and the Administrative Appeals Tribunal Regulations of 1976. The following discourse will focus on the mandate of the AAT in the light of the power to review the merits of administrative decisions of institutions. The paper indulges in a discussion on the institutional framework of the Administrative Appeals Tribunal, which characteristically distinguishes it from the ordinary court system. Moreover, it examines whether or not the AAT has been removed from the bureaucratic system and concludes by appraising ...
Analysis of An Ad Campaign: Apple Ipad Advertising
Getting ideas for Advertising Campaign is the most difficult part. In the beginning, one looks at their own reaction to some new technology with some interest. However, beyond a certain age, it gets difficult to garner the same interest for a new change. The insecure advertising agencies particularly practice a mini-version of crowd sourcing all the time. They are threatened with a creative review or are up against a tight deadline. Getting ideas is not only difficult, but it difficult to sell them too (Jeremy, 2012). They need to package by the creative directors and promoted by someone professional. Moreover, the personal authority must ...
Re: Constructive Discharge
Introduction
Black’s Law Dictionary defines constructive discharge to include termination of employment instigated, caused, brought about or effected by an employer in making working environment and/or conditions so unfriendly or intolerable that his or her or its employee feels compelled to leave . It is however notable that this does not mean any employee unhappy with their working conditions can deliberately quit their job and institute a lawsuit against their former employer in constructive discharge. The employee bringing a lawsuit in constructive discharge against his or her employer must successfully establish their case on the balance of probabilities . He or ...
Analysis of Leadership Styles and Behaviour
The two stories under consideration in this paper are curved out of the Play Merchant of Venice, written by prolific and world-beating playwright William Shakespeare first staged at about 1605 and since then, took the world by a storm; the other story is hived out of the Mad Men, an American television Period Drama Series created, directed and produced by award-winning and trend-blazing video writer and producer Matthew Weiner and was premiered on July 19, 2007 on the American Cable Network. It is also co- produced by Lionsgate Television. The Play Merchant of Venice features the love struck Antonio as ...
Introduction
A tablet computer is a hybrid slate-shaped mobile computer that has its display, circuitry and has its battery combined in a single unit. Tablets are equipped with installed sensors and applications that provide the similar services related to camera, microphones and accelerometer. They also have touchscreens that have finger or other related features like stylus sensitivity that serve the same purpose as that of the computer mouse in personal computers. They may contain physical buttons which are used to control main functions like the outer speaker volume, camera initiation button or the power on or off button. Some tablets come in ...
The patent cases involving mobile technology companies have recorded a tremendous increase over the past few years whereby the companies have accused one another on infringement of patents rights as well as violation of the safe competition as provided by various patent protection legislation in the United States and the rest of the world. The ruling of some of these cases end up either in favor of the appellate or the defendant depending on the validity of the evidence as well as to whether the arguments made by both sides is strong enough to convince the jury in their process of ...
Introduction
Evaluation is an act where the value or worth of something or somebody is ascertained or fixed. There are different parameters on the basis of which an individual’s performance in the society is evaluated. The students are evaluated on the basis of the percentage gained by them in class. The recruitment for a particular job is based on the academic intelligence of an individual and the reservation of classes. All human being have an equal IQ level, but their evaluation is discriminatory and unjust. Such difference in the thinking level is often prevalent in the minds of many people ...
Drug use and crime have a complicated and intricate relationship. Everyone who uses drugs does not become addicted to them, nor does everyone who uses drugs commit violent crimes. Apart from crime, the use of drugs gives rise to a variety of economic and social concerns, such as illness, early death, and considerable decline in productivity. Currently, two of the most obstinate social problems that the United States is facing are drug addiction and drug-related crimes. Policy makers and scholars have both held countless debates on the relationship between drug use and crimes, and the large volume of literature is proof ...
1. “Dead Stop” is one of Andy Warhol’s earlier paintings, finished in 1954. It is done on Strathmore paper with ink and wash, and is 19.5 inches by 23 inches. It is one of Warhol’s earliest adaptations of an object that is found in popular culture – the diamond-shaped traffic sign. Rather than render it in its traditional yellow, he has chosen to keep this work monochromatic, with everything running in black, white and gray. Also, the terminology on the usual sign is “DEAD END,” not “DEAD STOP,” and so the adaptation here clearly has a metaphorical purpose that ...
According to Kolin, "Wars allow state power to expand in scope and scale so that government can create a steady, permanent erosion of civil liberties and the rule of law" (Kolin, Chapter 2). In the case of World War I, this was indeed the case - the First World War changed and shaped our nation in many ways, giving us both a unique hold on the world economy and responsibilities toward our citizens and those abroad. The expanding state of power and propaganda in the US as a result of the First World War a very bad thing, having made America responsible for a ...