The age of digitization has brought in revolutionary changes to socializing as well as consumer behavior. The entire spree for shopping and owning things seems to have shifted its attention greatly toward online shopping with the spurt in the number of shopping sites across the globe. Hence, online shopping is being compared to traditional shopping to comprehend the factors involved in the two processes.
Traditional shopping involves physical visits to departmental stores or malls and consumes subjective time of the individual who intends to buy something. However, the consumer can actually see and examine the product which he or ...