Introduction
Images embody cultural meanings or symbolisms in their very nature, color, text and other elements. These meanings are drawn, created or extended from a wide sociocultural context. Advertising communications seek to inform, persuade and identify their products with symbols that would give their products or brands approval in the eyes of the consumers. In order to achieve this, advertising must establish a dialogue and create a relationship with a consumer, which in turn means that they must draw on numerous ways of creating meaning or modes of communications. Create meaning/relationships draws is heavily influenced by culture. This paper argues that the Fiat Panda ...