Perfume College Essays Samples For Students

This paper is going to analyze several advertisements according to the perception of women and men in the society. It is not a secret that most of the advertisements are based on the concept “sex sells”. It is the most common tool to use in the ads in order to attract the society to buy a certain product or service.
The first ad to analyze is Gucci “Guilty” perfume. The major concept of this ad is that when a man buys this perfume, women are seduced by their masculinity and dominancy. We can observe it from the composition of the poster: ...

Objective Writing:

The perfume bottle sits by its red pyramid-shaped box. The name of the perfume, ‘Realities’, is inscribed on the cover with yellow font. The yellow color stands out on a blood-red background. The perfume bottle itself is not that bright in color. The design of the bottle consists of three cubes, the largest one forming the base, then a smaller one serving as a cap and the smallest one serving as a spray button. The three cubes are tilted so as to form a diamond shape. The largest cube is transparent; the middle one is golden in color, and the smallest one is sea-green. ...

Abstract

This study aims to analyse the ad campaigns of Chanel N5 and Dior jádore, and how they motivates the buying decision of their target audiences. The report deeply analyses the Nikole Kidman advert of Chanel N5, Dior jádore advert performed by Oscar winner actress Theron. Both the commercial reflects Hollywood touch, style and class in them. Referring to existing literatures and websites, a detailed understanding is being provided in the report about the relation between ad campaigns with luxurious perfume brands and they stimulate buying behaviour in their target audiences.
Key words: ad campaign, Dior, Chanel N5, ...

Using two advertisements from contemporary visual culture, discuss the exchange value associated with the commodity signs featured in them. How do these advertisements attract the "desiring gaze" of the consumer to encourage their normalisation?
1. "Glow" by JLO Print Ad

In this print advertisement, a perfume from recording artist Jennifer Lopez is marketed and endorsed using several unique commodity signs. For one, the typical comparison of the perfume bottle as a female body is made clear when placed side-by-side with the implicitly naked figure of Jennifer Lopez next to it. By directly alluding to the curves of the female body ...

‘Anyway’ is a perfume brand developed by ‘Juliette Has a Gun’. The perfume is a designer perfume and sells at prices worthy of designer perfumes (TCPB 1). The downside of this perfume is that it has failed to master the rules of un-selling and seduction. The brand plays it safe and offers a relaxed and airy style of perfume. It seems that the perfume is trying very hard to impress while at the same time not wanting to offend the consumers. The problem with such a strategy is that it misses out on capturing a wide customer base. Consumers ...

Introduction

Mise en scène is a literal term that is used to refer to almost everything that is done in the composition of a film, including the composition itself: This encompasses the camera movements, characters, lighting, general visual environment and sometimes even sounds. In other words, this term is used to define the articulation of the cinematic environment or technically, space ( Bordwell & Thombson,2012).

Other scholars define this term to include everything that appears before the camera and its arrangement. This is involves lighting, costumes, actors, props, composition and by extension, sets and movements in the shot. These are issues ...

Advertising is a means of communication between the consumer and seller, where the seller intends to persuade the consumer to purchase the product which is to be sold. It is used to increase the sales of a product produced by a company in large sales and is basically a marketing strategy, which attracts the attention of a particular product, company or service. Advertisements are a paid communication where the intention is to inform and influence the public through media channels and different communication approaches. They can be found in various forms: audio visual and print. With the constant focus of the public on digital media ...

Proposal Writing

Part 1
Cover Letter
The proposal in this document to invite your organization to invest in our baby cologne manufacturing company, where we are currently seeking for £1, 500,000.
We at Perfect Joy Babycare (PJB) Company manufacture the best of baby cologne. Our market covers the whole of United Kingdom and we are looking to spreading our business to other Europeancountries within the next few years.
Our products are made from the highest quality, with good human resource personnel, quality materials. We have motivated employees that observe our ethical standard of manufacturing our products.

...

Comparing and analyzing ads process may be very interesting and reveal many different ideas that modern society has about specific target audience. Ad makers often focus on specific group in order to get the most customers. Analyzing ads may help to reveal the modern day society issues.
Society shapes the overall information that they receive from the media. Usually ad creators focus on their target audience which is usually shaped by gender, age, occupation etc. Ads may include different types of texts in them. These writings have a hidden meaning and are trying to prove that this item is ...

Introduction.

Chanel Chance is owned by the Wertheimer’s. The company was conceptualized in the year 1909 and started as a millinery shop. The First World War greatly affected the fashion industry and was instrumental in the growth of the Chanel Chance company through the introduction of new fashion brand items that included beaded dresses which were an instant hit in the era. Chanel Chance is a privately held company that specializes in luxury items, clothes, and fashion accessories as well as fragrances. The fragrance items were introduced in the Chanel Chance items in 1924 by founder Pierre Wertheimer that ...

Art has long become an integral part of our lives. At the present stage of the social development cinematography occupies a special place, as for the representatives of mankind it’s the most affordable and favorite kind of art. The great advantage of the art, including cinematography, consists in the fact that it can give people some special feelings and emotional experiences that they cannot or simply fear to experience in the real life.
The world of cinema has become valuable for all people - starting from a mischievous child and ending with old car mechanic. Moreover, there is ...

According to the “Midnight Poison” print advertisement from Christian Dior, designed for placement in Glamour, “a new Cinderella is born” with this fragrance. When we think of Cinderella, a fair-haired, rosy-cheeked maiden comes to mind, hale but not yet prematurely aged from a regimen of hard work, from dawn to dusk. Her cheeks are rosy, and her skin has the glow of youthful energy. In this ad, aimed at women from their twenties through their forties, we see the opposite: a raven-tressed girl, slender to the point of fragility, looks up at us. Her pale skin suggests, if not death, a lifestyle of such ...

ANALYSIS OF FASHION IN TWO MOVIES

Analysis of Fashion in Two Movies
Fashion is a way of life in many cultures. It encompasses a certain mode of dressing and an absolute preference for clothes, fabrics, or designs of a particular nature. In life every person aspires to look different and unique in their way, that is why there are custom-made, limited editions of shoes, clothes and as well as accessories that many individuals pay a lot of money to have. Life itself in modern times is controlled by fashion that is a reflection of the social, economic, political, and cultural changes. In essence, fashion represents ...

Introduction:

There are many iconic brands all over the world that have created an impact that has lasted centuries, Levis and Coke are two major names that have been serving the consumers for a long time, however, one brand that created and impacted a revolution on how women’s relevancy was identified and laid a brick for ‘women empowerment’ is Avon.
The main landing page of the Avon website illustrates the iconic brands vision; beauty, pride, empower and strength and all the Avon brand claims very aptly communicated with the one liner ‘Beauty is the journey, empowerment is the destination.”
...

The case of L’Oreal v Bellure came up due to a dispute between Bellure, the manufacturer of low cost “smell-a-like” perfumes and L’Oreal, the owner of several, famous, perfume brands. L'Oréal filed a suit against for trade mark infringement, in 2006. While the product names were dissimilar, the packaging of Bellure perfume emulated that of the L’Oréal correspondent, and the products became marketed using a comparison list to compare the perfume to the well recognised equivalent.

The ECJ declared that the use of L’Oréal’s trade marks in its comparison list, by the defendant, was ...

Gone are the days when television was black and white and advertisement appealed to children. With the advancement of technology, everything about television has changed; especially the advertisements, they are alluring and fascinating, with a mystical overture—a morsel of truth in them.

Like myths advertisements take one into a surreal place, what is said is far from what it does. It entices the viewer with unrealistic promises. Some audience, unfortunately are gullible, unaware that they are succumbing to a dream. People are basically self-indulgent and that is how they become prey to narcissism. This is an age of “me, me;” the truth ...

Intructor’s name:

The photograph made by Donna Ferrato during the workshop with Karen Kuehn exudes power and energy which is transmitted through an attractive female body. There are not many shapes to be seen in this photograph, but it is still very powerful and makes it exciting for observing. The five senses are provoked by the intensity of the photo, by the sight, hear, taste, smell and touch.The model is standing under the chandelier which is located in a farmhouse dates from the 18th century. The style of the chamber is in accordance with this time period and the overall atmosphere ...

Company History

Gucci, a renowned international luxury goods seller was founded by Guccio Gucci in 1923 Florence as a small shop that dealt in leather goods (Frisa, 2011, pg7). He later expanded the shop from a repair shop selling goods from Germany to a workshop which made the famous Gucci brands. The business greatly expanded in the following years with a large expansion realized in the late 20’s (Frisa, 2011, pg8). The sanctions imposed by Mussolini however meant that the company would have to reduce its annual growth and potential for expansion. The importation of leather was expensive and this led to the use of ...

“All your words are but to say: you are a woman, and your part is in the house.”

̴ J.R.R. Tolkien, the Return of the King

Introduction

Media has played an important role in conditioning and shaping the mind of the people in the society. The different forms of social media groomed the perception of individuals regarding many ideologies. One of these ideologies includes the role that men and women play in the society. Social analysts and psychologists call this as gender role.
Gender role distinguishes men and women according to the set of standards that the society assigns . Usually, these set of standards varies depending on culture. However, a common denominator to this is the influence that media ...

It is said that a person’s choice in fragrances reveals a great deal about their personality. Perfumes have the power to elate your senses and leave a lasting impression on those around you. Whether you prefer scents that have the essence of nature - a touch of spice, the earthiness of woods, the breeze of flowers, a touch of the sun, the freshness of dewdrops and the zest of fruits, or carry an urban charm; you deserve a fragrance that matches your style, with richness blended in every drop.
At XYZ Co., our existence revolves around bringing you the best from the world ...

(Student’s Full Name)

Introduction
As a child, the mind is easily in awe and wonder about the simplest or most basic experiences. Experts argue that this may be the case because children’s brains are wired differently compared to when they grow up as adults. When children grow up, their brain physiology and chemistry change so as to accommodate other sections of the brain that are necessary for adulthood. Consequently, individual loses her child-like wonder when experiencing ordinary events as an adult. Therefore, childhood is a time when the brain focuses on allowing the child to develop by ...

Edgar Allen Poe wrote “The Raven” in 1945. The poem shows how lost love can lead to depression. Depression, and mental illness in general, is a topic common to many of Poe’s works, and he often uses an unreliable narrator as one of the primary means of showing such depression. Following the death of the woman he loved, a male speaker narrates “The Raven,” and through this first person account, the reader is allowed a glimpse of his descent into madness. Through the poem, Poe demonstrates to how the experience of losing a loved one can propel someone ...

Insrtuctor’s Name

“Answer the question, Jane Thomson,” Miss Smith says courteously, coldly, implacably, thus wiping the grin off my face. It is my friend Lucy’s sixteenth birthday, and we have been talking about her birthday party that she is going to throw on Saturday night. Naturally, we have been giggling and grinning from sideburn to sideburn as we usually do when we sit next to each other. That is why we did not notice our Geometry teacher come up to our desk.
“Silence!” Miss Smith hisses, turning on the class. Terrified, my classmates watch us in dismay. A sudden hush ...

The week of my birth (January 20, 1995) the number one song was “On Bended Knee,” performed by the R&B group Boyz II Men. Boyz II Men was formed in the late 1980s at Philadelphia’s High School of the Creative and Performing Arts as the vocal quintet Unique Attraction (Billboard, para. 2). They were discovered in 1989 when they performed an a cappella version of New Edition’s “Can You Stand the Rain” for Michael Bivins of Bell Biv DeVoe backstage at a concert (Billboard, para. 2). The quartet has four members: bass Michael McCary, baritone Nathan Morris, ...

Fashion Films Analysis

Nowadays, the fashion industry requires a lot of attention in order to create demand for its products. Due to the fact that fashion exists to make a human appearance more beautiful and attractive, the most common ways to promote the products or services is to let people see it. Therefore, almost all brands of clothes, accessories and cosmetics organize their advertisement as visual material such as photos, fashion shows or even short films. In these terms, the advertisement of this merchandise ought to be specifically designed by different signifiers in order to capture the attention and encourage to purchase ...

Introduction.

Chanel Chance is a privately held company that specializes in luxury items, clothes, and fashion accessories as well as fragrances. The fragrance items were introduced in the Chanel Chance items in 1924 by founder Pierre Wertheimer that specialized in the commercial products of perfumes and cosmetics. The sector has been the most profitable in the business aspects of the Chanel Chance products. The fragrance products have been advertised extensively by famous personalities. They have a wide variety of perfumes that they market.
Demographics is an important aspect of advertising as there are numerous roles that men and women play ...

Introduction

Yuan Zhen wrote the Yingying story during the time of the Tang Dynasty. This story is considered to be one of the first work of literature in China. The story revolves around a love story between a 16-year-old girl named Yingying and a 21-year-old man named as Chang, who was a student. In analyzing the story, one can get a glimpse of the Tang Dynasty and its culture. Another issue that can be observed is Buddhism in, which many people during that era were practicing it. However, in Tang Dynasty, the main religion was Taoism, but they had started ...

Islam death and burial rituals

Death is usually a painful yet an inevitable experience. In Islam, death is not only considered a rite of passage but also a determining moment of where the soul of the deceased will go. Death rituals are a common observance, which are aimed at ensuring that the decreased has a good send off and allow the family members and friends to mourn their deceased. Burial of the dead in Islam is done within the day of death except in other avoidable circumstances. I had the opportunity to attend a burial ritual for a male Muslim and observed how the ritual was conducted.
Some of the ...

Introduction

My hometown is in Huntington Beach, CA. Huntington Beach is found in Orange County within Southern Carolina. Orange County is located by the seaside, and this gives the place a tepid outlook. The Huntington Beach is a beautiful place as it is characterized by a mild climate, a sandy beach, superb surfing and a marvelous beach culture. Furthermore, there are so many things to see, hear, and smell which I intend to explore in my essay.

Sight

Huntington Beach is usually like a tropical paradise all through the year. It is characterized by 9.3 miles of soft and sandy beaches that have an estimated 76 parks ( ...

Impact of adverts on the Moral Behavior

There are several driving forces that shape the decision making process, especially when it comes to choosing what higher goods are. These forces shape our moral notions of the objects we encounter in the society since we rely on their principles to understand their relevance to our lives. Such moral sources in the society today include individualistc utilitarianism, expressive individualism, atomism, evolutionary sources such as status, power, wealth, beauty, and attractiveness amongst several others as will be discussed in this paper.
Ads are any form of marketing communications force or marketing tool that is mainly used to sell ...

William Carlos Williams

William Carlos Williams has always been known as an experimenter, an innovator, a revolutionary figure in American poetry. Yet in comparison to artists of his own time who sought a new environment for creativity as expatriates in Europe, Williams lived a remarkably conventional life. A doctor for more than forty years serving the New Jersey town of Rutherford, he relied on his patients, the America around him, and his own ebullient imagination to create a distinctively American verse. Often domestic in focus and "remarkable for its empathy, sympathy, its muscular and emotional identification with its subjects," Williams's poetry is also characteristically honest: "There ...

L’Oreal v Bellure (2010) was decided by the European Court of justice. This decision of the court was to the effect that taking advantage of the reputation enjoyed by an earlier trade mark constituted an actionable offence. The decision of the court makes an offer for the increased protection of trademarks of well established market brands. The rationale issued by the court for the decision is on the premise that use of reputations of trademarks is essentially giving an unfair advantage since it is similar to gains principal in restitution law.
In the case of L’Oreal ...

A master manager is a person who is in charge of organizing the general activities in an organization in order to achieve the objectives of the firm. He is also in charge of other lower managers who report to him on recurring duties. Many people like this position since it has huge salaries and plenty of benefits. Master Managers also have certain powers that make them to have a sense of command in the organization. However, being a master manager is not that easy due to the complexity of issues surrounding the organization. The obvious qualifications of becoming a master manager are skill, ...

Assignment on Elle Magazine

(ELLE March 2012). Analyze both the advertisements and the content (the articles, columns, editorials, and so on ) of the magazine to see if you can discern a connection between what is being said an what is being sold. To support your analysis of the magazine with the ideas , you should quote relevant sections from reading articles ( "Men's Men and Women's Women", "Masters of Desire","What We Are to Advertise", "Sex,Lies, and Advertising".) and from your magazine.
As you work on this project, look at every aspect of the magazine: What is on the cover, what ads appear first ...