INDIVIDUAL STUDENT ESSAY
(Global Marketing)
Module Code: MC5057
List of figures II
1 Introduction 5
2 Decision to Internationalise 7
2.1 Nine Strategic Windows 8
2.2 SWOT Analysis 9
3 Decision-Making for Entering a Foreign Market 13
3.1 Canada13
3.1.1 Gross Domestic Product13
3.1.2 Restrictions for Saccharin14
3.2 Ukraine14
3.3.1 Gross Domestic Product14
3.3.2 Restrictions for Saccharin15
3.3.3. Inflation Rate15
3.3.4 Political Stability15
3.3 United States of America16
3.3.1 Gross Domestic Product16
3.3.2 Restrictions for Saccharin16
3.3.3 Inflation Rate16
3.3.4 Political Stability16
3.4 Germany16
3.4.1 Gross ...