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Will changing the collar change the effects?
Legal and marketing effects of plain packages for cigarettes
On the 1st of December 2012, advocates against smoking scored a legal victory with the full adoption and implementation in Australia of the first ever “plain packaging” laws for cigarette packets. With the full operation of the law, all cigarettes in packets will be sold in plain, unadorned packages with significantly conspicuous graphic pictures. The packages will be stripped of any and all corporate logos, brand icons, and advertising promotional texts and even distinct colors. The product as well as the product names will be printed in ...