Pricing College Essays Samples For Students

[Author]

Executive summary

In understanding cost and pricing dynamics in relation to profitability, at least four issues face the cost accountant in tracing product or service costs, the value of which will be used as an essential input in pricing decisions. These are complexity, accuracy, ease of estimation, and time. Joint cost allocation is an example of a complex cost tracing due to inevitable data gaps. Sunk costs exemplify a type of cost the accountants normally consider as marginal and, therefore, may be ignored in the cost trace. Opportunity costs also possess a unique characteristic in its “potentiality” by nature, although quantifiable based on ...

Introduction

Flipkart is an e-commerce company which was founded on 5th September in 2007 by Binny Bansal and Sachin Bansal. The firm is headquartered in Bangalore, India and employs approximately 33,000 people. The firm was started with an initial investment of INR 4 lakh or $6,000. In a manner of few years, the Flipkart business model became a successful one and transformed the form into one of India’s most successful and prosperous e-commerce firm. Flipkart was initially launched as a simple website to be used for price comparison, but then it took the shape of an e-commerce ...

- The relative merits of using a Cost based, demand based or competition based pricing method for the case of Cowgirl chocolate products.
Cost-based pricing shows a variety of gross profit and product cost and most businesses use this method when pricing products. Examples of cost-based pricing include cost push pricing, mark up prices and planned profit pricing. It is easy to calculate pricing using this approach and allows an analysis of how different prices affect output needed. Everything in the business can be quantified into a cost, and cost-based pricing structure requires entrepreneurs first determine the costly expenses of production ( ...

Introduction

The pricing strategy should be an integral part of decisions in the marketing position, and it should depend on the overall development strategy of the business and marketing plans. Therefore, companies should not set one price but a pricing structure that should reflect on the variations in geographical demand, costs, the timing of purchase, requirement of market segments, order levels, the frequency of delivery, and service of contracts.

Why different pricing strategies are appropriate in some circumstances

Pricing is an important managerial decision, and most firms do not encounter pricing decisions in major ways on daily operations (Weygandt, Kimmel and Kieso, 2009, pp.59). However, there is a need ...

Introduction

Pricing strategy is the way of pricing a product or a service. The price of a service or product plays a big role in the market. Price plays a big role in the marketing mix since it is the only component that brings about revenue in the firm or organization. The other P’s in the marketing mix are cost consuming and they are only undertaken for value creation for the consumer. Most companies set prices using simple heuristics which is always not with the strategy of the firms and economic reality. Retailers and producers practice pricing strategies that are ethical so as to ...

Question 5

International Tax Systems: Approaches to Transfer Pricing
Globalization is the new trend as companies are increasingly expanding beyond their domestic borders. Globalization is motivated by the need to seek new markets, diversify operations internationally, take advantage of differing tax laws among a myriad of other reasons. In order to take advantage of differing tax laws, multinational companies use transfer pricing. This paper discusses transfer pricing and the various approaches to transfer pricing. This paper will also discuss the recent developments in transfer pricing.
Transfer pricing refers to the determination of prices for transfer of goods between subsidiaries both ...

Virgin Mobile: Pricing for the First Time

Young people are critical to many markets including mobile, fashion, technology, and entertainment. Other than forming a key component of the current market, young consumers are potential markets for the future. A business that captures their interest and commitment today has high possibilities of securing a lifetime relationship with them (Mitchell, 2012). However, marketers have not clearly identified the exact tastes and preferences of the young people as a unique market segment. The recent developments in information technology and the use of social media have complicated the marketing equation for this group. The requirement for transparency, relevance, and communication ...

Introduction

Price represents one of the primary determinants for successful revenue and profit generation for virtually any company operating in any industry. Airline companies operating within their domestic or international markets are no exception in this regard. It is ultimately the pricing strategy that each company choses to employ that will determine the competitive position of the airline carrier within its industry, as well as its ability to attract customers.
The Airline industry has experienced significant change over the last few years, particularly in the years following the September 11th terrorist attacks of targets in the United States in ...

Ethics are individual beliefs regarding what is bad and good or wrong and right. In the workplace, ethics usually has an effect on individual behavior. Social responsibility is the way that a business strives to balance the commit that it has to persons and groups in its social environment. The approaches to social responsibility and ethics include; the proactive stance, the accommodative stance, the obstructionist stance and the defensive stance (Giacalone & Thompson, 2006). There are various pricing strategies which businesses adopt so as to increase profits and customers. This paper will discuss the approaches to social responsibility and ethics, ...

Introduction

The underlying research is an effort to exploring and critiquing the strategic pricing technique of strategic management accounting. Thus, the main aim of the paper is to evaluate the effectiveness of emerged strategic management accounting pricing tactics against traditional management accounting model used for the purpose of pricing products.

Literature Review

Strategic management accounting is one of the most novel but highly effective emerged disciplines in the modern business environment (Shah, Malik, and Malik, 2011). The concept has emerged with the critiques of traditional management accounting practices (Talha, Raja and Seetharaman, 2010). It was proclaimed by the early researchers of the ...

BMGT495, Strategic Management

Taught By Dr. Vernon Swinton

Introduction 3

Vision and Mission 3
Industry Analysis 3
Company Background 4
Competition 4
Risk 4
The Industry Environment 4
Internal and External factors evaluation 5
Competitive Analysis 5
Financial Analysis 6
Business Operating segments 6
Financial analysis (specifics) 7
Technique Analysis 8
Price Analysis 8
Pricing Objectives 8
Approach to Pricing 9
Pricing Methods 9
SWOT Analysis 10
Alternative Strategy 11
Potential Markets 11
Strategy and Prioritization selection 12
Goal 12
Objective 13
Strategy 13
Tactics 13
Action plan of Implementation 14
Implementation through research 15
Implementation through marketing 15
Evaluation 16
Sales Analysis 16
...

Declaration
This is to certify that the dissertation entitled “Gaining Strategic Advantage through Customer Value”, presented by me to the University of South Africa for the award of the degree of Master of Business Leadership is a bona fide record of research work which was carried out by me under the supervision of Dr Sidney Shipham. The contents of this dissertation in full or in parts have never been submitted to any other Institution of higher learning for the award of any degree or diploma.

Acknowledgement

I would like to express my gratitude to my study group members of the ...

The Strengths of the Walmart

The Walmart is the largest retail seller in the world. The Walmart Company has invaded all the North America and spread to the other countries all around the world. The Walmart has got its markets in the most suitable locations in many towns. Also considering that the Walmart buys goods in very large amounts, the Walmart provides the best pricing for the customers. Selling a large range of products attract many customers to the company. Also the company can create the best pricing strategy by implementing different prices for different products. In another word, the price changes in the Walmart ...

Supply management requires that suppliers have a basic knowledge of all its facets which include costing, pricing, negotiation, distribution and after sales service. Supplier costing and pricing are foremost among these because it will dictate the profit and growth of a supplier. There are several methods which a supplier can use in setting its prices. The first model is the cost markup pricing model. In this method the supplier computes its cost and adds a certain markup percentage. The markup decided upon must cover the profit and all the direct costs of the product, and depending on the supplier, it may choose to ...

I am reviewing the article titled “Use Pricing Strategy to Boost Sales” by Rafi Mohammed dated July 02, 2012, published in the Harvard Business Review. The author is writing about the subject to make executives and businesses aware about the importance of a pricing strategy and how optimising the pricing of products can lead to many fold increase in profits (Mohammed, 2012). The basic premise of the article is that better pricing should be the top priority for any company selling any product. The author provides three important reasons for this premise and then goes on to provide brief ...

Introduction

Price was and remains the main tool that provides a proportional development of production and unity of interests of market relations. Basis for analyzing the structure of the economy, its challenges, opportunities and prospects for socio-economic development is based on the identification of the essential features of pricing, determining the structure of prices, price proportions.
Successful economic development of any country or subject of a market economy depends on clear and effective functioning of the price, because they reflected the entirety of economic relations and the relationship between members of social production. This is possible if the mastery of ...

Introduction

J.C. Penney is a 110 year old department store chain that recently unveiled its new pricing plans and strategies in order to remain competitive in an increasingly competitive retail market sector. It can be asserted that majority of the companies that flourished a few years to a few months before the global recession suffered from a certain extent of slowdown after the latest global financial crisis was unveiled in 2008 from which the United States economy has not fully recovered (Lublin & Mattioli, 2013). The goal of the new pricing and integration strategy, as announced by the CEO of J.C. Penney, Ron Johnson, is ...

Depending on a specific set of goals and priorities that a business wants to pursue, it may choose among the following types of pricing objectives to help shape its pricing strategy:
Profit oriented objectives include maximization of profits by setting up prices that can cover the costs and yield maximum current profits, and target return on investment when companies pricing strategy allows for sales revenue that yields average return on investment;
Sales oriented objectives are related to driving sales volume and gaining desired market share both of which can be achieved through price adjustment;
Status Quo oriented objectives promote ...

Executive Summary

As a new startup entertainment company, we plan to manufacture SmartTV as well as crate programs to be broadcasted on all television through established broadcasting network. As a step in that direction, our mission is to deliver continuously innovative entertainment products for the diverse needs of the viewers. We are in the process of doing SWOT analysis as a part of generating situational awareness. This process of environmental scan will help us better understand our position in the market. Next we will be applying the principles of Market Opportunity Analysis (MOA). These steps will help in goal formulation.
The next stage ...

This looks at an organization, which has launched a new product into the market. The product is considered to be quite innovative and a plus to the users who adopt it. As an organization they have done their research in the market to know which people would purchase the product and their financial capability. The ethical dilemma in this case study is that the target for sales of the product will not be reached because of funding issues of the schools. This means the sales representative will not reach the target set for her and she will not get the reward, ...

Introduction.

This essay looks at the theory of predation and recoupment in business and market analysis. The essay makes a preview of existing legislature on predation and recoupment practices and its efficiency. They also analyzes various cases of alleged predatory practices and the outcome of these cases, benefits accrued, damaged caused and the court ruling if any. (Bolton et.al.2006)From the discussion, I drew findings, which try to identify and vindicate the type of market that the practice is common or is possibly practiced. I also give a critique on the matter and finally outlines the recommendation in the conclusion.

Methodology.

The theory ...

According to the modern market trend, the microwavable foods offered by brands such as Healthy Choice and Lean Cuisine have become a convenient option and an easy diet solution for busy people. These microwavable foods are easy to prepare and consume for the people having hectic lives. Thus, there are two growing competitors for this industry of low-calorie frozen, microwavable food. These two competitors have several common factors in their products such as product types and variety, nutritional level and price margin. However, according to the recent financials, Lean Cuisine and Healthy Choice, it had faced a significant drop ...

PART A- Questions related to ‘The Mystery of the Invisible Hand’

Jevons Marshall is a fictitious pen name used by the true author(s) of the book. Who really wrote the book? What makes ‘Jevons Marshall’ a clever choice for the pen name in this case?
Answer. The pseudonym Jevons Marshall is used by two renowned professors of economics who are William Breit and Kenneth G. Elzinga. The pen name is derived from the surnames of two famous economists named Alfred Marshall and William Jevons. The pen name made from the names of these two economists is deliberately used for writing mystery novels based on economics as where the former ( ...

“Pricing Strategies and Competition”

The most important part of the business is to price the products and the services
properly so as to earn a profit and set a building block for the future business. An error in the
pricing policy creates problems the business may never be able to overcome.

“It is the toughest thing to do and is partly an art and partly a science” (Toftoy,

Charles). There are different strategies for pricing and key factor to be considered are market
conditions, product quality, pricing completion and one’s own costs.

We must never assume that price alone determines success in business. Ability to sell

even at a higher price involves the skill of the right kind of sales people. "The first thing you
have to understand is the selling price is ...

Business Marketing and Sales assignment

This assignment is being submitted on June 26, 2015
Question. 1. Pricing wheel: Used Kitchen Equipment B2B Sales
The given business model needs a definite pricing strategy , so we will apply the notion of pricing wheel, which can be further broken into following six steps:
Affirming Strategic role of pricing – Competitive and convenient pricing may be significant of for ensuring enhanced offering of the repaired products in B2B markets.
Prioritizing pricing objectives – The foremost objective is to establish brand image amidst competition, followed by securing the return on revenue, and lastly to have a price stability in ...

Introduction

Competitiveness both in terms of product and or service quality and pricing can spell the different between a continuously growing business and a stagnant one that is ready for some downsizing. Naturally, businesses who know how to market their product well by setting the prices right and making sure that the customers get the highest value that they deserve in terms of quality are the ones that would most likely thrive. Their market share would naturally be higher compared to companies that offer poor value propositions in terms of pricing and product and or service quality. This principle, in fact, applies ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction
Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

In the prevoius cases, we analysed about the pricing and various output for the low calorie frozen microwavable food company. Now, in this paper we will be analyzing about various plans that the manager of this food company can follow. The various pricing strategies shall be adopted by the manager to make their products responsive towards the price change. The impact of various government policies on the product and employement needs to be accessed. In the summary, this paper will access various strategies that managers needs to undertake to mark the substantial impact on the market and access the ...

ABSTRACT

McDonald's is a food- service retailing outfit founded on 15th May 1940 by Dick and Mac McDonald. She is arguably the number one in the global food-service retailing business. The McDonalds brand is synonymous with quality, cleanliness, service and value for every customer anytime. Pizzas are undoubtedly one of the most popular dishes worldwide and it is on McDonald's menu and goes by the product name McPizza. McPizza comes in various sizes, from the average sized 10 inch pizza to the giant sized 24 inch size. This project discusses in detail, the process of marketing the product.

INTRODUCTION

McDonald's is a food- ...

Implications of Erecting Additional Transmission Lines

Introduction
Auckland is one of the regions in New Zealand. Auckland does not have many power generation sites like the other regions in New Zealand. However, the demand characteristics for Auckland are still high and are projected to increase due to population growth and economic development. Given that many of the energy production sites have been developed and the development of the remaining sites faces opposition from environmental groups, the viable options for easing the supply issues in Auckland include the development of renewable energy sources such as wind and solar energy, the optimization of the current transmission network ...

Strategic planning is a process within a company that leads to the development of the overall organizational goals. This process also helps to define the steps that will be taken by the company in the next 3-5 years. This process is partly related to the marketing management process, because it depends on the situation analysis of the external environment in which the company operates. Based on the data about the competitors, the consumers and the current situation in the market, the organizational objectives may be formulated better. Strategic planning may become more dynamic and flexible if the company works ...

Answer 1)

Today, individuals are turning conscious related to their health and the food companies are cashing on this opportunity rigorously by launching low-calorie foods. Hence, for a company that is not only launching low-calorie but also microwavable food, a good product pricing can surely assists it in gaining a significant demand and market share. However, since the market is monopolistic and different companies are infiltrating the market to gain their share of the normal profits, it is really important for the managers to adopt the pricing strategy that at the time of increasing prices ensures that the demand remains inelastic to the extent ...

Communal Sharing and Market Pricing

Psychology Lab Report

Abstract
We compared two social relations which are part of the “Framework for a Unified Theory of Social Relations” developed by Fiske (1992). The concepts of Communal Sharing (CS) and Market Pricing (MP) were compared. These appeared to be the most interesting to compare because they demonstrate an almost opposite perspective for assessing values. The first is based on sharing within a community while the second is based on a type of “pricing” or ‘keeping score.’ So in a CS situation the neediest will be given the most while in the MP everyone is determined to have an equal ...

Company G is a firm that has specialized in the provision of electronics in the market model. This company has introduced a new line of production in the market that is composed of electric knives for the small household appliances market. This company is interested in identifying how successful this process will turn out to be, given the level of expertise the company holds as well as the in the consideration of the market share that the company holds in the electronics market. This marketing plan is an outline of the company’s analysis, given its interests in the new line ...

Out of the many options that today’s generation want easy is the food options. And this easy option is provided by frozen meals of the microwave like Lean Cuisine and Healthy Choice. They also offer favorable solutions of diet for current generation people who are busy. As a result of the growing demand, the competition is also growing and there are two major competitors in the low-calorie, microwavable frozen segment of food industry. There are a number of common factors between both the Companies like the type of product, the value of nutrition, and the price. Another similarity ...

New Products

The agricultural sector is among the most vital sectors of the Indian economy although its share has dwindled as a result of the high growth rates in the other sectors such as services and industrial sectors (The World Bank Group, 2012). Despite this decline, agriculture remains the main source of livelihood for most Indians especially those in the rural areas. Consequently, this presents a very promising business opportunity for Caterpillar, Inc. In particular, the company will capitalize on this opportunity by manufacturing and selling small tractors below 50 horsepower and economical water irrigation system, which uses collected rainwater to ...

Introduction

Today, Uber is operating in fifty-four countries. It is one of the quickest growths in the world. The rapid growth of the company is changing the industry as well as the taxi drivers. Not only does Uber fit in to today’s competitive marketplace, it is shaping tomorrow’s marketplace. There are several different ways a business can make money. Technological changes have a significant impact on this. Uber’s success has changed the way business think about the global marketplace. Uber was able to strive in a struggling economy. The idea behind of Uber is not like the ...

Executive Summary

Uber was founded in 2009 by Garrett Camp and Travis Kalanick in San Francisco. Both were tech veterans who invented Uber to be a competitor of the traditional taxi services. It first started as a private luxury car service that was used by top executives. Whenever one of these executives needed a ride, they would email Kalanick for a code that allowed them access to the smartphone app. This app connected passengers with drivers. Uber works the same way that Expedia connects passengers to airlines. By March 2014, Uber was operating in 85 cities and 33 countries. The company had more than 400 ...

The battle for supremacy of the world’s largest luxury carmaker has been a tough battle between BMW and Mercedes Benz. Both automobiles are engineered and developed by German car makers. Mercedes Benz falls under the helm of the Daimler Group while BMW is produced by Bavaria. The Daimler Group has other automobile brands under its helm such as Smart, Serta, Freightliner, Bharat Benz, Western Star, Fuso, and Thomas Built Buses. Bavaria also produces other vehicle brands such as Rolls Royce and the Mini. However, the BMW is their leading brand and main source of revenue.
1. Compare and ...

Introduction

The Daimler Group, makers of the world-renowned Mercedes Benz automobiles, is one of the biggest multinationals operating around the world. The company, founded in 1886 in Stuttgart, Germany is a pioneer of automotive engineering and technology. The company has renowned automotive brands such as Mercedes-Benz, Smart, Serta, Freightliner, BharatBenz, Western Star, Fuso, and Thomas Built Buses. The company’s major focus is on producing high-end, safe, and superior automobiles that meet the needs of customers.
Daimler has operations in five continents and sells vehicles to nearly all continents. Its luxurious, yet affordable vehicles resonate with world leaders, presidents, middle ...

Distribution

In the simplest of terms, distribution relates to the way in which goods reach the consumer from the manufacturer (Arestis, 1997). Ideally it is through distribution that the end user gets the goods. Distribution thus is critical to a business, and it is imperative for a business to adopt an effective distribution channel. An effective distribution channel from a consumer’s point of view means that they will get the goods at the shortest time possible, which is especially important for a restaurant business. From the manufacturer’s perspective, the channel should move more goods with little overall added costs.
The most ...

United should focus on discontinuing the flights from San Francisco to Washington if the revenue collected does not cater or cover the required costs. In other words the decision should be regarded only if the united flight is short options. The United flight can consider outsourcing for its cost that is it can share the cost with the two other airports. The argument as to why the variable pricing policy is said to increase the sales revenue from the music stores (Apples) is based upon the concept of demand and supply of the market. In this instance, it depends ...

Part II

On the basis of SOSTAC strategic tool proposed by Smith and Taylor (2004); and Smith and Zook (2011) propose the use of SOSTAC, the first three concepts of situation analysis, objectives, and strategy had been tacked with respect to Updata Infrastructure. The following is the second part of the analysis, which involves the tactics, actions, and control as illustrated in Fig. 1. The analysis in respect to the tactics, actions, and control provide a better understanding of Updata Infrastructure UK and how it can effectively achieve a good market position within the UK telecommunications market.
Figure 1: SOSTAC Structure Framework

Tactics

...

Question 1

Cost-Based Pricing

Cost-Based Pricing is an easy method of pricing products, which involves the summation of production costs and other additional costs to estimated profit in order to determine the selling price of a product (Pride et al., 2008). This method will allow easy estimation of the selling price of Cowgirl Chocolate products. In addition, Cowgirl Chocolate may use this method to conduct a breakeven analysis, which aids in determining the anticipated profit and price of the products. Moreover, the method grants Cowgirl Chocolate a chance to classify its costs effectively; as fixed, variable, or total costs. Finally, this method grants Cowgirl ...

Since the end of the 20th century, fundamental and profound changes have taken place in the world of business and marketing in particular. Therefore, for the past decades, attempts to keep in pace with fast-moving and ever changing environment of the sports world has been one of the greatest challenges for sport companies and producers of sport goods. “The evolution of sports marketing strategies to meet the needs and wants of the consumer continues to be a priority of practitioners worldwide” (Shank 6). Consequently, companies engaged in sports business have to encounter numerous challenges on a daily basis and ...

AD Campaign

The last thing that a company would want is to increase the price of their product which could result in a decrease in the number of their customers. When a company raises its price for a product, they should be able to justify it to their clients. This is not an easy task and would require a good amount of perfect strategizing. In a sluggish economy, customers are usually price sensitive and increasing the prices of goods may be a turn-off to them. Customers may look for substitutes that are far cheaper than the other product.
But all is not lost for companies who wish ...

Following the American Psychological Association’s Guidelines

Introduction
Pricing strategy is an important decision for the companies. Price means the agreement or the balance point between suppliers and demanders. In another word, price exhibits who is (are) stronger in the market; it is the most important indicator in the market. The price occurs depending on the strength of the side in the market. The companies would like to have more power, and having more power in the market happens through controlling the price. Thus, if a company or a group of companies can control the market price, then they get the monopoly or oligopoly power. Subsequently, controlling ...

Introduction

Pepsi Co. is a leading producer of food and beverage products. The American based company was founded in 1965 and has grown over time to have a total of 22 brands with annual revenue of 1 billion as per the 2013 financial reports. Company products are sold to over 20 counties across the globe. Major brands for Pepsi Co. is called Pepsi cola which encompasses the brands such as Pepsi, Mountain Dew, IZZE, Sierra Mist, Propel, Mug, Aquafina, and Necked Juice, Gatorade sports drink among other brands. Pepsi Co. also owns other companies such as Frito-Lay, which is a world-leading producer of ...

Introduction

Airline companies charge different prices for different classes of passengers. A passenger who wishes to have higher quality services during the flight must pay a higher price for their tickets than those who travel in a different class. The airlines differentiate the prices of customers by having different features in the categories. However, there are other instances when the customers’ ability to travel in the business class is limited by their level of income. Pricing is one of the strategies used in maximizing revenues for the airline companies. The companies, therefore, must take into account the factors that affect demand for ...

Answer)

The calculations in excel sheet have been performed to estimate the profitability that will occur for the company, highlight that with the moving of Division A and Division B towards the market and not purchasing the parts from Division C would reduce the overall profitability of the company. The profit of Division A and B would increase but that of Division C would reduce. Thus if the Division A and B are able to recover the cost associated with their products the transfer pricing being employed currently should be used.

•Evaluate and discuss the implications of the following transfer pricing policies:

Transfer price = cost plus a mark-up for the selling division
...

Actually, PricewaterhouseCoopers (PWC) is a global service provider. As a matter of fact, it is the second largest in the world in the professional services, also among the four accountancy industry. Their main goal is to enhance decision making, assess performance, and totally improve the firm business line. They are mostly among the best providers of professional services in the world. Its Global headquarters is in London in the United Kingdom. The firm was formed in the year 1998.
Arguably, PWC professional development have been strongly been integrated globally. As a matter of fact, the company operates in approximately 154 countries ...

Milestone I

Apple Inc. was founded on April 1, 1976, which makes it 40 years old. There is something to say about a company that has been around for that long; they must be doing something right. There were three different kinds of computers starting with the Apple I, Apple II and the Macintosh. The Apple I had a typewriter like keyboard with the ability to connect to the TV for the screen. These were all built by hand. The Apple II arrived in April, 1977 and with this came color graphics and a tape based machine. Then in 1984 Macintosh ...

Assignment 7: Distribution and Pricing Decisions

1. State your product idea and target market.
The product we decided to display at the trade show will be an environmentally friend called Envopan. The target market for Envopan would include individuals and families who like to travel, hike and camp.
2. Distribution strategy - Answer the following questions.

The target market wants to purchase Envopan online at popular websites as well as in appliance stores. Availability of Envopan at supermarkets would also be a plus.

When does your customer want to purchase your product?

The customers would want to purchase Envopan during their vacations when they want to go on the mountains or riverside for camping ...

Introduction

The pricing strategy of a commodity is one of the crucial aspects of the marketing mix for an international organization. Pricing is the only marketing mix element that generates revenue for a company. An organization’s pricing model is fundamental to its expansion strategies in the international market (Theodosiou & Constantine, p.2). This essay examines factors that affect global pricing strategy of a product by a firm.

Factors affecting global pricing

With the example of iPad Air 2, different markets around the world have different prices for the model. The iPad Air (16 GB) model retails at $ 499 in the US market. However, price ...

Company Background

Coca-Cola is a leading brand in the beverages industry. The company has a global presence and is the third strongest brand in the world. It was formed in 1886 in Atlanta by a pharmacist. The products of the company include the soft and carbonated drinks. The company has enjoyed enormous growth over the years of its operations and diversified its product portfolio. The growth of the company is attributed to its vast distribution and the bottlers’ network around the globe. The industrial operations and the B2B selling have contributed a lot in the success of the company.
The business ...

Congestion in Toronto is a persistent issue of public concern. According to a report published by Toronto Foundation of Vital Signs in 2015, an estimate of $6 billion is wasted every year on productivity loss since people spend a lot of time stuck in traffic. The city is tremendous and navigating through a congested city takes a lot of time (Dunne, 2012). The traffic index ranks Toronto in 47th position of the most crowded cities in the world. In North America, it is ranked eighth and in Canada second among the highly congested cities (Rouhani & Niemeier, 2014). Due to ...

The risk and return tradeoff are a financial management principle that explains the potential relationship between the risk involved and the return resulting from such risky investment. Potential increase in return is closely associated with an increase in the investment risk involved while a low level of risk is associated with low returns on investment. However, despite the positive correlation between risk and return, there is no guarantee that greater risk will obviously result in greater returns. To minimize the possibility of loss, potential investors create a portfolio of different investments with varying levels of risk to spread the ...

In a free market economy, businesses usually set their prices any way they deem fit. However, if potential customers see these prices as being too high, they may reject them, and instead opt for lower priced competitors’ goods or services. Thus, the majority of price regulations aim at ensuring that customers have full pricing information before the creation of the contract. In the healthcare business though, consumers often purchase medical services, more so the ones provided by the hospitals, without full pricing information. For care provided by the hospital, even the hospital is not aware of the exact amount the ...

Prerequisites

QD = -5200 + 20(600) - 42(500) + 5.2(5500) + 0.20(10000) + 0.25(5000)
QD = -5200 + 12000 – 21000 + 28600 + 2000 + 1250

Computing Elasticity

Price Elasticity
Price elasticity is computed using the formula = (P/Q) (Change in Q/Change in P)

The value of (Change in Q/Change in P) can be determined from the regression equation.

(Change in Q/Change in P) = -42. Using the value of (Change in Q/Change in P), one can determine the price elasticity (Ep).
Price elasticity = (-42) (500/17650)
Price elasticity = (-42) (0.02832)
Price elasticity = -1.189

Cross Price Elasticity

Using the same regression equation, cross price elasticity = 20(600/17650)
Cross price elasticity = 20(0.0341)
Cross Price Elasticity = 0.6833

Advertisement Elasticity

Using the same regression equation, ...

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Consumers’ purchasing behavior varies according to the product, customer service, physical location of the consumers, and mainly, the product price. The level to which the product price affects consumers purchasing behavior is known as price sensitivity, and it varies depending on the consumers and the products. Price sensitivity also depends on the consumer’s income, such as, fixed or fluctuating income, and time to inquire a product. Consumers with less income are more sensitive towards product price. ...