INTRODUCTION:
The overall marketplace has been witnessing different changes and advancements because of the increasing technological environment and globalisation. It has become important for the organisations to keep on coming up with innovative products and processes in order to remain competitive in the industry and come up with competitive advantage. The technological advancements have made it easier for the organisations to respond to the changing needs and demands of the customers along with other changing factors. This in turn results in either coming up with new innovative product or process on the part of the organisations. Hence, technology has become ...