Publicity College Essays Samples For Students

Everyone likes being known and recognized by the public. This aspect is more magnified among sportsmen who work tirelessly to make sure that they have a good name in the eyes of the public. However, things do not always go their way, and they are at times forced to do with bad publicity or no publicity at all. The essay below addresses this issue in greater detail.

Public Relations

According to Welstead (2012), many sports personalities and other sports entities are really concerned about their reputation. They take so many precautions to make sure that in the event of negative publicity there ...

Findings

It is the primary task of public relations to build a strong relationships in order to promote the reputation of an individual, an organization, or an identity that relies on the public’s opinion for it to function. In order to do so, public relations people have to make sure that the messages being communicated to the public are aimed at acquiring allies and supporters. In Hollywood, public relations is a very useful tool in managing the reputation of personalities, especially so when one is in trouble due to some controversies. With the recurring influx of scandals that surround the stars of ...

For a very long time, in the history of the naval Special Warfare Community, information on their services and operations has always remained a secret to only them and no one else apart from the authority. Leaders and SEALS have always sought to keep a low profile and stay under the radar as this is what is expected of them while in and out of service. But then there are a few errant SEALS who find themselves on the wrong side of the footing and let out information that is not supposed to seep out to the public. This then leads to unwelcome ...

With the increased consumer awareness, organizational success is now more dependent on their actual and/or perceived commitment to socio-economic, environmental, and other aspects of sustainability. It is no longer acceptable as proper for organizations to thrive in isolation from the communities that are affected by such a firm’s actions. Corporate social responsibility (CSR) is an important way for firms to strike a balance between economic, environmental and social responsibilities in operations, which in turn ensures that they cater for the interests of all their stakeholder’s interests and expectations. CSR has different meanings and has varying definitions depending on every ...

Summary of Chapter 9

This chapter focuses on four major issues; a discussion of the bedrock pertinence of media relations as one of the most crucial skills is works related to public relations. According to Seitel, a significant number of public relations professionals have emerged from various fields i.e. colleges, with few being former journalists. However, the pertinence of media in relation to the practice of public relations cannot be overlooked (Seitel, 170). In this aspect, public relations officers have to possess the knowledge on how to deal with the media. It also explores communication is three major forms i.e. print, electronic as well as ...

In understanding how the Telstra Corporation Limited (Telstra) utilizes social media for public relations (PR), two key concepts to need to be clarified first. These concepts are: social media and search engine optimization (SEO).

PR aims to effectively and creatively communicate a business' story, build its brand, create awareness and enhance stakeholder relationships. We are in the business of telling great stories for our clients.

Then and now, PR is a discipline of communication that guides management to disseminate information about itself to and influence the perceptions of its target publics using media as tool. (Cowley)
The media available to ...

Film Studies

Brief Introduction
The movie chosen for review in this essay is the biopic Ray, directed by Taylor Hackford and starring Jamie Foxx in the lead role. The movie is about a Ray Charles, a blind African-American, who became blind at the young age of 9 years and had faced enormous amount of hurdles all through his entire life. However, he is an amazing artist and is a gifted individual because he self-taught the piano for himself, just by listening to the sound of the rhythm and blue songs of his time.

Annotated Bibliography

1. IMBD. Ray (2004). 29 October 2004. Web. ...

Mexican mural paintings represented a combination of artistic aesthetics as well as public ideals as elements of the formal public sphere. Through the analysis of three images from the Mexican Muralist Movement, this paper will explore the Mexican Muralist Movement as an avenue for direct participation by the artists in the publicity and dialogue (Campbell 55). The paper will also show the murals as avenues through which visual dialogs in the images are integrated into the various communicative practices that define official publicity (Campbell 71). The paper will also argue that the murals served as the visual registers of the ...

The air travel remains to be the most preferred means of transport in the world today. However, managing the operations in the air industry is one of the most challenging tasks given. This due to the fact that there are several challenges that affect a smooth running of the daily operations including technical failures, human errors and unforeseen natural calamities. Problems caused by human factors include technical failures as a result of an improperly fixed aircraft or a runway collision resulting from ground operator errors among other factors.
Naturally caused woes, on the other hand, involve weather related problems such as ...

24.05.2014
1.0 Introduction
Both for-profit and not-for-profit organizations across the world experience ethical issues that must be addressed for the successful realization of the outcomes of these organizations. The ethical issues and dilemma vary from one case to the other, and often compels the organizations to take certain positions based on the ethical values embraced. This study will analyze key problems and ethical dilemma that faced the Human Society of the United States (HSUS), a not-for-profit organization; and General Mills, a for-profit organization. The article will examine the key ethical dilemmas that these two organizations faced, the positions that ...

This year, Brazil will see itself hosting the 20th tournament of the FIFA world cup for the second time. Brazil hosted the match for the first time back in 1950. Having played at every World Cup, and being one of the most successful teams in the tournaments history, the Brazilian team is under pressure. The fans have huge expectations that the team will perform better in this tournament as they will be the hosts; they are expected to succeed on home soil (Hurley, 2014). Apart from the pressure of performing well on their home soil, the public relations issues ...

Analysis of the legal challenge to airport regulation restricting assembly

Introduction
Airport Authorities in the United States have always been engaged in legal disputes with citizens over the use of the airport facilities and the conflict such regulations pose with the rights of citizens. The analysis of the Bruce Rocker case attempts to grapple with this never ending conflict and the underlying legal issues usually at hand. The regulation by the Baltimore International Airport in this instance of restricting the assembly of more than 30 people if their business is not travel-related lays bare a number of issues that touch fundamentally on the rights of the citizens. In addition, ...

Arguably, consumer behavior is tremendously fundamental concept to all marketers. In the 21st century, consumers keep on changing their preferences for goods and services depending of various reasons. As a matter of fact, marketers have the responsibility to influence the consumers to buy services or goods in the market. Consumers are always rational, meaning they have the power to choose the best combinations of products in the market, which gives them maximum utility at the minimum price; but, the marketers, in one way or another can change consumer behavior in various ways. Generally, consumer behavior refer to be study of ...

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Brief Introductory Summary

It has long been said that the media has the potential to make a candidate known as well as make a well known candidate become unpopular by giving either more media coverage or media blackout. It is interesting to see just how the media can play with people’s psychology and influence their decisions to a great length. In this issue paper, the learner investigates the contribution that the media has on political campaigns. The major issue under concern in this paper is the extent of media coverage that is accorded to ...

Societies have their base on human interaction. For many years, human evolution has depended on communication for fulfilling needs and setting new challenges. The migration of tribes, the first forms of commerce, the birth of civilizations were all possible thanks to communication. One may see the evident impact of communication on the evolution of the world, which has obviously changed from the pre-historic times to the present.
Even though communication has not always led to positive outcomes, humans have proven that only good and effective communication leads to success. The transformation of tribes into empires depended greatly on who ...

Abstract

This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...

“Many newspapers, magazines and television programmers make money by reporting on the private lives of public figures such as politicians, sports personalities and entertainers. While the media’s right to freedom of expression should be defended, the media should not intrude into people’s private affairs.” To what extent do you agree or disagree with the statement above?
After the growth of media in the twentieth century, people who had earned name and fame have always been in the center of the media receiving the attention of the medias and the public. The media whereby the public figures and ...

NCAA Governance

NCAA athletes should be paid to protect these student-athletes from being exploited by the universities to profit from commercial enterprises. The present set-up of NCAA is that it has three divisions namely, Division I, Division II, and Division III. Under NCAA rules, Division I and Division II universities and schools are allowed to offer scholarships to the student-athletes for playing a sport. For Division III, the universities or schools are prohibited to offer any athletic scholarships to the student-athletes under this category.
Currently, the NCAA has prohibited the student-athletes to receive payment in whatever form for their athletic skills ...

Comparison between Tourism in Delhi and Beijing

Beijing and Delhi are some of the world's renowned cities, located in some of the worlds, most populated countries. They are also major a tourist attraction sites in those countries contributing a significant amount to the country's GDP. They also have some of the oldest sites that preserve the native culture and the national heritage. India and China have become popular tourist destinations due to the presence of these cities. In essence, in the past decade, tourist volumes have increased following extensive marketing and improved international relations, especially in China. The paper shall compare and contrast tourism for Beijing ...

The business plan is, by definition, a crafted, action-oriented blueprint for a business in order to perform – and, for that matter, predict – routine and non-routine functions including, for example, operational, marketing, financial and management functions. Two primary reasons stand out for developing a business plan in a bar context: product (e.g. beverages and snacks) offering planning and competition analysis. The product offering planning reason refers to how a bar offers (and plans to offer) beverage products of value differentiated from similar products offered by competitors. The competition analysis reason for developing a business plan is, primarily, about appraising a ...

Concept Statement

Product Description- Cream of Wheat offers cereal that is easy to prepare, good to taste and healthy to eat.
Target Market- Families with young children.
Why to Buy (USPs)
Contains the essential nutrients vital for the growing children.
A perfect blend of health, convenience and taste.
Reasonably priced and readily available. Order online or pick up offline.

A quality product from the brand ‘Cream of Wheat’, trusted by millions for more than 100 years.

4Ps Strategy
Product- Since the product has essential nutrition required for the growing children, health of the children will be the focal point of the publicity campaign.
Price- Price is reasonable and acceptable to the people. Further, clubbing of more units at ...

As a branch of linguistics, rhetoric widely involves all areas of the humanities and social science. And rhetoric with the moderate slogan is a hot topic in today's study of advertising language art. (Shimizu, Koichi, 2003) This paper analyzes the relationship between advertisement and language, and then discusses the application of all kinds of rhetoric in advertising language, showing the important role of rhetoric in advertising. Advertisements often rhetorically use the method of words, sentence patterns, and various figures of speech. This paper offers an assiduous rhetorical analysis of two real-life advertisements, together with a comparison and contrast. It ...

Improving Sustainability: Yum Brands

Business Sustainability is often defined as the process by which an organization manages its financial standing, social risks and opportunities. In short, sustainability is the process through which a company handles its entire business and the influence of its decisions on financial standing, community and the environment. However, in the context of this paper, we believe that this definition is more of a theoretical concept because in a more pragmatic way, sustainability is all about surviving the shocks by sculpting the organizational policies and connecting them to a healthy social, economic and environmental system.
Henceforth, in order to discuss ...

Ethical Dilemma Paper

Introduction
In these two preliminary pages, I will describe my personal experience that is related in the workplace. I have experienced and witnessed indirectly decisions and actions that were taken by various stakeholders. I will not divulge the identity of the individuals and company given the confidentiality of the information. Although there could be hints as to the nature of the problem because of the omnipresence of information in the World Wide Web, I would still leave to my readers to find out for themselves who these stakeholders were. Hence, in case some of the personalities were similar to ...

The non-verbal communication is an implicit way of delivering a message when the communicator is explicitly using words or not. Non-verbal communications could be intentional or not but ultimately affect interpersonal communication and the quality of work produced in many ways (Alberts Et al.2012). When conducting group meetings to deliberate on how to forge forward with the group project, we constantly communicate; strategize give opinions and inputs to ensure that we are in agreement. Non-verbal communication cues such as facial expressions, the gestures given by various body languages, and variation of voices are of equal importance as the ...

Introduction

Taliban is a fundamentalist of Islamic political movement based in Afghanistan and is formed for a government. Taliban has gained recognition within its diplomatic environment including Pakistan, Saudi Arabia, and the United Emirates. It has a founder by the name Mohammed Omar and this leader ever since has been serving as the spiritual leader of the Taliban. Pakistan has largely participated in contributing to support the Taliban Community, and connections are made by the help of terrorist groups. Statistical life, on the other hand, is an economic value that is assigned life generally and to other specific living organisms.Political and social sciences ...

Business to business

Saxon Plumbing Services London Ltd
Sales promotion
Question 1
Introduction
Sales forces that are supposed to be employed in the Saxon Plumbing Service London Limited in attracting customers are directed to the services it provides. The company has chosen a strategic location that is attractive and related to the services it provides. The SPSL targets other businesses and company and its management has a large room to search for the market of the company. There are several tools that are supposed to be used in the promotion of the services. To begin with is enhancing the company’ ...

Rawls notion of civil disobedience tends to define civil disobedience as going against law or set down norms in the society. There are however situations in which civil disobedience may be morally justified. Rawls advances a philosophy about civil disobedience that has widely been accepted by most scholars of recent times. Rawls defends scholarly works defends civil disobedience as a non-violent attempt by the public to defy the law with the aim of bringing a change to the government or to a structure of the set down laws. According to this philosophy, the people who decide to engage in breaching the law are ...

Introduction

Just like many other countries in the world, Hong Kong has a swiftly ageing populace. Recent demographic trends indicate an impending increase in the number of retired people without retirement security which suggests that more public funds are released to ease their predicament. Without the aid of the government there is bound to be a lot of human suffering which may lead to a great deal of social unrest. Although the need for retirement security has not been disputed, the form of such security has been debated for many years. Central Provident Fund (CPF), Old-Aged Pension Scheme (OPS) and the Mandatory Provident ...

In every aspects of business, marketers should learn about consumer behavior. This is because consumer behavior is tremendously a fundamental concept to all marketers. Based on various aspects of consumer behavior, consumers are daily changing their preferences for goods and services. It should always be in the mind of marketers that a consumer is always rational in making decisions; meaning they are capable of choosing the best combination of goods and services that will provide maximum utility at the minimum price. On the other hand, the marketers have the power to influence consumers buying behavior. By definition, consumer behavior refer to ...

Human Resources Task II

Toy Company
1234 Toy Alternative Drive,

Ideal Strategy, HR 10100

Success in any business organization can be attributed to integration and streamlining of effective practices within the organization. Time and resources must be invested in each individual practice to create a strong and efficient organizational front. One important component of good company-wide investment would be the public and private ethical image of the company. The reputation of the organization as ethically superior should be thoroughly established in order to create an impression of trustworthiness and reputability in the minds of consumers.
In regard to issues surrounding the Toy Company, there are three alternatives ...

Businesses should always set an example and serve as role models by continuously acting honestly and with the utmost regard for society and the environment. The most successful businesses in the world serve a purpose that exceeds financial gains. Socially responsible organizations pay attention to social and environmental issues and address them using the power of their business. Socially responsible businesses have proven to have sustainable business models, improved recruitment, employee satisfaction, customer loyalty, marketing, richer partnerships and brand perception (Horoszowski). A large portion of consumers believes that businesses should align their financial goals along with social and environmental ...

Product placement is a non-traditional method of promoting brands through making them appear in media such as films and videos in a way that looks unplanned. In the early 19th-century cinemas were popular among most of the Americans. In their free time, people will crowd the cinema halls to watch their favorite plays. With the technological advances, people were able to afford personal TVs to watch movies from the comfort of their homes. More movies and films got into the market attracting million of viewers from all over the world.
In the mid-1930s, TVs started to outdo radios in ...

“I Got No Quarrel with The VietcongNo Vietcong Ever Called Me Nigger.” Sometimes words resonate through time. We hear them and immediately comprehend their importance; even if some don’t comprehend their value at that time. Muhammad Ali will chiefly be remembered as a charismatic and fearless boxing champion. Some, however, will also remember him as an advocate of social justice, speaking out against war, discrimination against African Americans, and support for peace and Islam. Whether as a prominent member of the sporting community or a fierce advocate for social change, Muhammad Ali will regardless be considered an influential ...

Beneficial Properties

Some of the beneficial properties of globalization for Coca Cola have been:
Increased Market Share
Today, Coca Cola is known as an international brand, but their success has been due to globalization and their success in different markets (Collins). Globalization has helped Coca Cola to expand their business beyond the American borders and enter new countries over the years. Due to globalization, Coca Cola has been able to reach different markets all over the world. By entering new countries, Coca Cola has been able to reach new customers and increase their global market share. Stakeholders that benefit from increased ...

(Professor/Instructor)
(College/University/Institute)

The digital revolution that reached its peak in the second part of the 20th century pervades its influence on every facet of the global society. One of the effects of a society impacted by this evolution is the faster access to data and the availability of the global community to that information. Nonetheless, there is another instance that is changing the operation of contemporary society-extremism. Examining all of its contemporary features, extremism is posing a two-pronged threat; one, it impacts the global community and two, terrorism impacts the changes that society will undergo. It is only after ...

Introduction

The Deepwater Horizon oil spill started in April 2010 in the Gulf of Mexico on the British Petroleum-owned Macondo Prospect. Taking after the blast and sinking of the Deepwater Horizon oil fix, an ocean depths oil gusher streamed for almost 90 days, polluting the sea water with crude oil and killing off most of the plant and animal life in that ecosystem. Current BP authorities wouldn't remark on the record for this story. Be that as it may, individuals acquainted with within BP's emergency control exertion and outside specialists say at an early stage, BP didn't have an advertising ...

Kim Kardashian in Public Eye

Celebrity has become a staple in households. The big growth in social media platforms, reality shows and mobile applications – all has made celebrity news and gossip more common at home, school and workplace. In sharing entertaining information (aka infotainment) users of social media and viewers of TV reality shows compete in sharing and spreading celebrity news and information. In recent years, Kim Kardashian – and her sisters – has emerged as power on social media platforms and TV among all age segments. This rise is partly justified by reasons related to rise of social media, partly by how Kardashian sells her ...

REFLECTION ABOUT TWO FILMS

Summary:
Steve Guibord (Starbuck’s Patrick Huard), who was once a stardom in the hockey team is vetted in as the Member of Parliament. As a hockey player, his career entirely comes to an end due to the phobia he had towards flying. It happens that one of the Members of Parliament (MPs) falls ill, and the only person who was valid for the deciding vote was the former professional hockey player, Steve Guibord. His vetting in was so crucial to Canada since he was the one to make a decision on whether or not his country was to ...

Final Take Home Paper

3. The Importance of Artifacts on Establishing Social Business Practices within Organizations
There are various artifacts that contribute to the overall design and success of a business. The first artifact refers to the mainstream business needs, goals, and objectives, which impacts in communicating business drivers in its social business strategies. The second artifact refers to social tools, infrastructure and various standards, and it helps in the identification of a key technical element that shall be invoked in solving various social issues to a business. The third artifact refers to security and identifies issues which help in the enumeration of ...

A relatively recent publicity campaign that caught the attention of a big population of people on a global scale was the “tweeting Potholes” (Matchar, 2015). This campaign was aimed at drawing the attention of the Ministry of Works in Panama to work on the potholes along the roads and streets. The poor street conditions were becoming a bother to the citizens of Panama and the Ministry was reluctant to take any action. As a result, a team of Telementro Reporta news show, P4 Ogilvy, and Mather advertising agency came together and prepared some motion sensors that were fit into ...

Publicity Campaign Proposal

Animal Rights: Publicity Campaign Proposal
Considering the vast amount of stereotypes developed around animal rights activism, it seems that animal rights advocacy has been successful with their campaigning in that it has gained widespread attention. That being said, not all tactics used in animal rights campaigning is effective. Since negative stereotypes continue to plague animal rights advocacy, there should be a better way to educate the public without alienating certain members of the public. For example, calling meat eaters murderers is not an effective means of gaining sympathy towards animals, but showing footage of animal abuse at meat-packing factories ...

Proactive planning is defined as taking the initiative of coming up with a plan at an early stage, schedule crucial events and get prepared for success. In proactive planning, desired future is designed earlier enough. Ways through which the set goal can be achieved is then invented. Unlike in the reactive planning where crisis happen and then efforts are put to correct, proactive focuses more on action and result based activities (Eagle, Dahl, Czarnecka, & Lloyd, 2014). Identification of opportunities and looking for the best way to exploit that opportunity is what proactive plan is all about. It involves taking ...

Given the foundation that Sony’s PR team laid, it should strive to adopt robust strategies to build media relations and generate publicity. At the heart of media relations is the strategic deployment of the media to tell an organization’s story. It disseminates information regarding the objectives and mission of the organization to the audiences spread across different regions of the globe. At the same time, media relations involve the transmission of messages through the mass media. Where effective media relations are widely promoted, publicity is generated. Sony sought to adopt this strategy.
One of the invaluable strategies ...

Pablo Larrain's movie reflect on the events of the 1988 Chilean referendum on a character named Rene's Saavedra who runs a television show aimed at ending General Augusto rule. Coexistence between idealism and rebellion are among the major elements covered in the film. The "NO" film not only entertains but it provides shades light on cultural and social problems affecting the Chilean citizens.
One of the major issues raised in the movie is social injustice and the need for democracy. Chile's ruler was a dictator called Augusto who made the life of the various Chile citizens miserable (Stern 7). ...

Organized crime is something between conventional crime and terrorism. It has similarities with the both as well as differences from the both.
Perpetuity is the first feature which differentiates organized crime from the conventional one. While the activity of conventional criminals stops with these criminals’ arrest or death, the activity of organized criminal groups usually continues even if one of the members disappears from the scene. Besides, organized crime has more possibilities to diversify their activities. While conventional criminals specialize in one type of crime, criminal organizations can be engaged in different types because their members have more power ...

Mikhail Gorbachev, the first and the only president of the USSR could go down in history as the greatest reformer. Several times the fate of Gorbachev gave him a historic opportunity to preserve the country and bring it to a new level, but Gorbachev could not do it because of an enormous amount of external circumstances and, above all, his unwillingness to fulfill the mission of the head of a state. Being a very good person by nature and on the top of the pyramid at a crucial moment in the history of Soviet Union, Gorbachev led so called ...

Marketing Essay

We were assigned the task of carrying out promotion of a real project at the Wilkes University. We were a team of three members who got involved in serious efforts to create awareness and promote acceptance of the project at the university campus. We are delighted that our efforts turned out to be positive and yielded results as per the expectations. We worked on the promotion of the concept of Multicultural Student Coalition as a team of three members namely W, K and D. W was in charge of setting up the poster for promotional activity whereas, K and ...

Part a

I was privileged to interview the Nurse Manager in the facility that I am currently undertaking my practicum with the intentions of having a better understanding of the working of the organization. She informed that the overall goal for the operation of the facility is that at the end of it all, the levels of patient satisfaction will be high, job satisfaction on the side of care will be improved while the reputation of the facility is targeted at remaining high on the eyes of the clientele.

The specific objectives and goals of the organization, however, are as follows;

• To have a process that is targeted at approving and revising both ...

[Economics]

There is a significant difference between private and social costs. Private costs include the costs the company spends on buying capital equipment, purchasing sources and materials, utilities, hiring employers and others. These costs are paid by an entrepreneurship and are included in the process of production of goods and services. In addition, there is such a term called “external costs” which are never displayed in the statement of income, no matter who pays for them. For instance, a firm decided to save money by not installing a proper equipment to prevent air pollution. As a result, publicity have ...

Introduction

In the American legal system, the rights afforded to a defendant who has been accused of a crime are fundamental and of paramount constitutional concern. The Framers were cognizant of the potential for government abuse and ensured that a criminal defendant’s rights were protected. The Sixth Amendment provides that in criminal proceedings, “the accused shall enjoy the right to a speedy and public trial, by an impartial jury” (U.S. Const. amend. VI). Thus, the Sixth Amendment safeguards the criminal defendant’s right to a speedy trial and guarantees that defendant is entitled to a trial by a jury ...

ATTORNEY’S NAME Attorney for Defendant

Identification No.
ADRESS
Philadelphia Eagles COURT OF COMMON PLEAS
PHILADELPHIA COUNTY
Vs. DATE
Samuel Murray
MURRAY’S MEMORANDUM OF LAW
SUMMARY
1. Philadelphia Eagles’ complaint states:
Samuel Murray, a practice squad player with Philadelphia Eagles of the NFL league, has committed several violations with regard to his contract with the team.
2. The NFL is known for arbitrarily slapping bans on players. They are very reckless in their actions. Tom Brady vs. NFL (2015)
3. The first incident occurred at solstice club. His wife found him getting cozy with the exotic dances. An altercation ensued which resulted in his ...

Chairman of the Las Cruces Annual Book Festival

I hereby would like to express my deepest appreciation for your invaluable support and tireless willingness to lend a listening ear when other fellow organizers and I have come to you for advice and feedback during the planning stages of the Las Cruces Annual Book Festival. I would also like to update you on the progress of the planning activities under my responsibility; that is, publicity campaign, organization of volunteers, and opening and closing receptions.
At this early planning stage my collaborators and I have been able to work out changes and adjustments to accommodate everyone involved. The publicity ...

1. Merck’s Stakeholders
Undeniably, at the heart of any business lies its stakeholders who play an indispensable role in the success of the firm. Stakeholders refer to any party that has an interest in a business. Merck has many stakeholders who include the victims of river blindness, the firm’s employees, its shareholders, the media, other healthcare firms, and the government. Ranking the stakeholders in their order of importance results to shareholders, victims, employees, media, and finally the government
2. Cost and benefits of the medical research
Investing in medical research, though costly, comes with a corresponding amount ...

The onset of revolution in American cinema started at a time when moving pictures started gaining traction. The film industry was based on technological advancement experienced during the 19th and the 20th centuries. Phenomenal growth in the film industry was exhibited by the transformation of short videos into comprehensive production features. The creation of what is today popularly known as the movie star; Hollywood generated renewed interest way past the confines of the modern theater. In consequence gossip surrounding the celebrities in addition to their lifestyle has become the order of the day. Though the attraction of Hollywood celebrity ...

In today’s fast-paced social media based world, it is important for corporate brands to establish a web presence. However, for some corporate brands, there is less of a need to do this, primarily because they are the web presence. Take, for example, Apple Inc. As a titan of the technological and World Wide Web industry, they have had little need to join the social media maelstrom, as other brands have felt the needs to. Other companies establish a web presence because that is a better way to be known, while Apple Inc. allows there to be a web presence at all, creating an almost ...

Business

Chapter Summary
Chapter 12
Politics in America is a ‘contact sport’, where the press applies intense pressure on presidents, senators and congressmen, placing them under a magnifying glass.
The Gillette Amendment in 1913 barred the practice of public relations in government as a reaction to President Roosevelt’s use of publicity experts to win support from his programs.
The Gillette Amendment was followed by a gag law prohibiting the use of any service, message or publication to influence any member of the Congress.
Politicians and government agencies employ hundreds of practitioners of ‘public affairs’ as a workaround to the ...

Business

The importance of ethics in international trade is a widely explored topic for businesses and individuals who have conducted these trades. Evidence suggests that a decrease in productivity is a direct result of unethical practices, which sometimes lead to lawsuits and reduced profits (Buchanan and Yoon). Scandals involving these practices are not only widespread, but very much recognized and can result in negative publicity for those concerned. Conservation issues as well as human rights are two of the most publicized issues when it comes to ethics.
Unethical practices involving these two areas have been known to tarnish and sometimes destroy the ...

Introduction

In neuroscience and psychology, cognitive development is a field that deals with development of a child in terms of conceptual resources, processing of information, language earning, perceptual skill as well as other aspects of development of the brain and their cognitive psychology when compared to the point of view of a grown up. In a nutshell however, it can be defined as the emergence of a child’s ability to think and to understand. A major force in the establishment of the cognitive development theory was Jean Piaget. Piaget came up with four stages of development. Although most of his claims have since lost ...

The chapter marketing communications deals with the promotion in relation to the marketing mix, task and purposes of promotion, element of promotion mix, the communication process, and factors that influence promotional mix.
Promotional strategies are advertising, personal selling, public relations and sales promotion. These are also called a promotional mix and entail the promotional plans. The marketing mix has elements such as promotion, product, price, and distribution. The elements target the market.
Communication is the exchange of meanings by use of common symbols. Marketing communication includes mass communication and interpersonal communication. The process of communication must involve the ...