BUSINESS BEHAVIOUR AND THE MARKET ENVIRONMENT
Part I
This exercise deals with the analysis of the potential economic impact on the activities of the selected “plant as a present” retailer on the UK market that the case will refer to as the company. Current economic crisis put pressure on the company profitability and the management considers expanding its operation in terms of variety to leverage the challenges of the domestic economy. The aim of this analysis is to outline core scenarios of the company development through basic supply and demand modeling and look at the best options in regards to financing their expansion strategy.
The UK Market Environment and Price Sensitivity
Current economic ...