Two peer-reviewed Academic Papers
1. The article titled “The effectiveness of managing social media on hotel performance” gives an account of how social media revolutionized business interactions with consumers. It values social media as a useful business tool, which facilitates and sustains business relations with consumers (Kim et al. 2015). One of the major advantages of social media is that it offers an easier access to consumers. Furthermore, social networking websites provide salient features that take consumer interactions to the next level. Social media ensures relentless connectivity with consumers, thereby evolving as a crucial element of business operations. It is a valuable tool ...