Saddle College Essays Samples For Students

Corporate citizenship, or Corporate social responsibility is the way every firm influences on the environmental and social wellbeing. CSR refers not only to the environmental protection groups or social institutions. Every company, large or small is interested in performing CSR. Even though most of the actions do not bring the firm fast financial benefits, still being people oriented is paramount for the business’ success, especially in the innovative market. Based on the company’s approach, there are three main types of CSR defined, namely: (1) Business case model; (2) Social values model; and (3) Syncretic Stewardship model. Thus, CSR ...

An effective supply chain management is vital for the success of the firm. In turn, it lies in the deep understanding of what is the company’s target audience and what are the needs and expectations of the clients. A well established supply chain is an effective network between the firm, its suppliers, intermediaries and consumers. Innovation industry cannot adopt a single type of the supply channels, either direct or indirect, as this market niche is rapidly developing and thus must be both, flexible and stable. Hereafter, most of the successful high-tech companies use a mixed channels model (Mohr, ...

The Environmental Systems Research Institute (ESRI) is one of the leaders in the high-tech market with its GIS software, ArcInfo launched in 1980s. The company managed to succeed without involving extra venture capital or going public. ESRI’s success was based on the classic smart business practices and providing their customers with what they really needed (Mohr, Sengupta, & Slater, 2010, p. 495). Novartis is as well one of the leaders in the innovation market, but of the other industry. The company is named to be the third largest pharmaceutical company by sales and continues to grow (Mumenthaler, 2009, p.4). ...

What holes did you find in the article entitled, “Effective Gating?”

Dr. Cooper, R.G., in his article “Effective Gating” claims that modern companies do not stop any projects at their 1st stage, but rather take them all into further business’s product roadmap stations. Taking into account limited resources the company affords, passing too many innovative projects through the Gate 1 stage may result in financial losses and will definitely deter management from the most profitable ideas. However, the author also states that companies can and should kill and send for reviews projects at any stage, not only when the idea is just created (Cooper, 2009, p.13). So, he encourages ...

Creating a good marketing strategy is one of the key steps to make the business successful. Moreover, if a firm tends to sustain its growth, the strategy adopted must be flexible and innovative but based on a solid marketing research and analysis. Especially it concerns high technology market, as any company that aims to be a leader in it must be innovative and creative (Mohr, Sengupta, & Slater, 2010, p. 66).
Barry Curewitz in his article Want New Products That Get Noticed? Change The Process evaluates the results received within a study conducted together with Davis Research (2007). The research ...

An effective marketing plan must cover a number of the most important points. As it is listed by Mohr, J., Sengupta, S., and Slater, S. (2010, pp. 43-44), market analysis, company analysis and marketing strategy are among the paramount parts to be discussed in the marketing plan. Marketing strategy is mainly based on the 4P’s, which are Product, Price, Promotion and Place (Distribution). All these elements are interrelated and create a so-called marketing mix, which defines company’s success. In the 3M Greptile Grip Golf Glove (3M) case, each of the 4P’s elements was described as follows:
...

Introduction and Company background

Owens-Illinois is one of the largest glass manufacturers in the world. Owens-Illinois (O-I) with 62% market share is the largest glass bottle maker in the world (O-I, 2015). The company has a century-long history of glass making. O-I has introduced the automation in the glass bottle making process in early 20th century. Presently, O-I has presence in four continents (APAC, EU, LA and NA) and has over 80 manufacturing plants all over the globe (O-I, 2015). O-I supplies glass bottles to many major beer companies and wine companies. O-I has posted a revenue of $6.9 billion in 2014-2015 with ...

Module 5

‘’Rent-a-Board’’ is keeping its focus on targeting teen and young aged customers and I duly understand that when it comes to young customer segment, marketing message should be unique and we need to stand out from the competitors. Therefore, before infiltrating the target market segment and framing the marketing plan, I need to understand the customer’s concerns and what my rivals are lacking. While writing this, I recall what the great- Steve Jobs said while launching IPhone in 2008’’ We all have smartphones, but we hate these crappy smartphones, and Apple wanted to make this experience better, and ...

Chapter 3: Perception and Learning

The concept of perception in organizations refers to the process in which information about other people is received, and sense is made out of the received information. It entails the creation opinions about other people based on what has been heard, seen and read about him or her. Perception in organizations includes how people in the organizations perceive themselves too based on characteristics they believe to possess. The concept is very important in organizations because apparently it determines how employees will relate with one another. According Greenberg, (91), people tend to have a positive perception about their personalities. When employees ...

Introduction

Investors prefer safer to riskier stocks since it provides a perceived security and there alternative to a risky investment or stock is the incentive in form of higher returns. In depth, the market prices are to be set such that investors expect riskier stocks to deliver higher returns although the higher returns are not to be viewed as dependable since if the risky stocks are to be counted on to deliver higher returns than the safer investments or stocks then they are to be considered not risky like demonstrated (LAOPODIS 2012). This expected high returns are valuated so as to attract ...

Network Protocols

A network protocol is a set of rules that manage the communication between two or more computers within a given network. This set of rules determine given characteristics of a given network, such as allowed physical topologies, access method, speed of data transfer and types of cabling.

Common network protocols include:

- FDDI
- Token Ring
- Ethernet
- ATM (Asynchronous Transfer Mode)
- Telnet (Telephone Network)
- SSL (Secure Socket Layer)
- FTP*SMTP (Simple Mail Transfer Protocol)
- SFTP (Secure File Transfer Protocol)
- HTTP (Hyper Text Transfer Protocol)
- HTTPS (Secure Hyper Text Transfer ...

International Business Management

With the increase in globalization of economies, most business enterprises have embarked on the process of becoming multinational enterprises. A multinational enterprise is an organization controlling or owning activities that add value in more than one nation. Multinational enterprises have different objectives ranging from search for foreign wealth, scarce and new technologies, knowledge and skills. Corporations, medium and small enterprises can morph into multinational companies. This is by investing in foreign countries or by opening up subsidiary companies. Companies could become multinational enterprises due to capital arbitrage that does not identify differences between multinational and national companies apart from ...

Introduction

The importance of this critical analysis can be understood from various perspectives. If a performance appraisal is given to the employees, it enhances opening of the communication lines between the supervisors and the employees. In addition, it will be possible for the employees to understand the expectations in the organization. Moreover, through a comprehensive performance system, it will be possible for the improvement areas to be cited followed by definition of mechanisms through which the changes may be enhanced. Besides offering a critical analysis and evaluation, this article provides the guidelines through which the organization can be able to develop an employee ...

Survival and Sanctity: The Saga of America’s Earliest Colonies

America’s earliest colonies quickly took on the personalities and preferences of their founders. Together they are instructive historical records in themselves because they reflect the social climate of the early 17th century English diaspora. Their motivations for wanting to establish settlements in the New World roughly follow a widening political divide that would burst asunder in the mid-1600s when the Puritan-led forces of Parliament rose against the monarchy, eventually defeating and overthrowing the power of the King in the person of Charles I. The self-styled “elect” of God sought to create a new holy land where the penitent could live ...

Introduction

Canada is known as a diverse multicultural society with its main reliance on immigration to prop up the population and has become ethnically diverse through the growth of the visible minority population. Every year Canada welcomes 225,000 immigrants. Recent demographic census of Canada suggests that over the next decade visible minorities will represent almost a quarter of the population of Canada and half of the population of Toronto and Vancouver. Andrew Cardozo and Ravi Pandaker argue that issues related to ethnicity should be treated in the policy foreground (Cardozo and Pandaker, 7). This study will argue that not enough attention ...

Globalization is a complex process, the consequences of which cover political and legal, economic and cultural spheres of society. This process causes the extensive discussions in the various expert communities and among the common people (Keegan and Green 47).
In the politico-legal sphere, globalization is expressed in strengthening the role of international organizations, which standard-setting activity shifts the focus of many legal regulations of public relations from national into international legal plane. At the same time, spreading to areas previously traditional for the national legislator, the international law is unable to be the guarantor of lasting peace. The globalized ...

Why the North Won the Civil War

As many understand now, the Confederacy’s economy was based almost entirely on what it could produce agriculturally. Essentially, the economy was built on the backs of slaves and when the war began, there was only one iron foundry south of the Mason Dixon line. Confederate leaders remained sure this, as well as cotton and other agricultural endeavors would be enough to see the states through the war and beyond. They may have been correct in believing this at the time, as Britain relied heavily on the cotton resources to continue their textile industries, and Confederate leaders assumed if ...

Introduction

The effects of child abuse are risk factors for later lifespan development. There are public policies in force about this issue. There are extreme risk factors associated with child abuse that may not be prevented by public policy. Both internalized and externalized problems that can result from child abuse often lead to overall adjustment issues (Leeson, 2011). Victims of child abuse often suffer an inability to accept their abuse, as well as having difficulties with transitioning through other life experience (Leeson, 2011). Intervention can also be harmful to child development. Ill-treatment and neglect is a public issue because children ...

Employee pay plan uses the following establishment; the salary survey, job evaluation, pay grade grouping, price pay grade-wage curves, and fine tune pay rates. The salary survey is done by employers and Human Resource personnel. The data collected helps determine the employees’ salaries such that they are not over or under-compensated for their input at the workplace. It is typical for employers to pay 20% or more of the current market rates for vacancies at their firms in a bid to attract qualified and experienced staff.
Job evaluation is a prudent activity undertaken by employers. It helps determine a ...

The questions which most people ask or think about is how the knowledge possessed today was acquired and accumulated within the mind. In addition to this, it is not an easy task to distinguish sadness and depression, anxiety and sleep disorders. Prior to enrolling in the study unit ‘Abnormal Psychology’ it was not easy to tell how all these aspects are interrelated as without getting to understand the character attributed to each of the cognitive aspects and processes. It was easy to overlook these aspects just as random features haphazardly crossing the mind without a clearly defined course nor ...

As my course requirement, I’m expected to carry out a research and present a viable business project. Due to this reason, I have been having a relatively complex decision to make; either to pick the topic availed to me by my professors or pick a topic of my choice. After numerous consultations and pilot researches on related topics, I felt that I should settle on my own topic. Personally, the topic was more appealing, as for that fact, I would have the joy of doing what I loved most; my own selection. Even though the topic availed to ...

Introduction

Portakabin is a company that concentrates on the designing and delivery of modular buildings to its customers. The company is dedicated to providing its clients with quality products and services that match their needs. The initial company market dealt with the construction industry with a concentration on portable buildings that offered on-site storage and accommodation for the clients. However, the company has diversified its market by extending it to include schools, medical centers, and offices as well. Portakabin (2011) reveals that the company is one of the most recognized and well-established brand image. Its brand image is enhanced by ...

Stromberg, Roland N. “The Great War of 1914-1918.” Europe in the Twentieth Century (4 ed.). Upper Saddle River, NJ: Prentice Hall, 1997. 67-102. Print.
In the eyes of humankind, the war has always been associated with something that should never happen, and the first words that come to mind when one hear the word “war” are “death,” “destruction,” and “devastation.” The twentieth century was rich for wars, and one of them took place in 1914-1918 years. The First World War, or the “Great War” how it is called, was the first global conflict that involved two major sides with ...

Nature has many aspects depending of the viewpoint of an individual. Different people have various opinions of nature, either in a scientific view, religious view or even cultural view. From the stars in the sky, the sun, the moon the landscape, the flora and fauna all have a deep meaning to various individuals or groups. The following is an analysis of three writings of writers who portrayed their views on nature. N. Scott Momaday through her article, “The Way to Rainy Mountain” explains the nature through her viewpoint while “The Solace of Open Spaces” by Gretel Ehrlich shows the ...

The U.S criminal justice system faces a myriad of challenges, particularly within the last two decades. The prison and penitentiary population reached its optimal level and parole and probation numbers over-doubled. For instance, in 2009 seven million Americans were put under supervision either by federal or state criminal justice systems. These high numbers of offenders under supervision are an indication of the systemic failures in the criminal justice system (Robinson 31). There are two main classifications of criminal justice systems in America, the state and federal criminal justice system. These two systems play a role in identification and prosecution ...

Performance Management

Abstract
Performance management is an essential element in any organization. Measuring an organization's performance harness the management's ability to evaluate the company's position and determine its capacity to stipulated objectives. Subsequently, through performance evaluation, an organization receives real-time data documenting its progress, strengths, weaknesses, threats, as well as potent opportunities. Therefore, the received information plays a focal role in guiding an organization towards achieving its mandate and surpassing numerous obstacles. Dr. W Edward Deming, an American engineer, lecturer, statistician, management consultant, and professor unveiled the System of Profound Knowledge. Though it marked the culmination of the professor's works, he ...

Pros and Cons of IPO

An initial public offering will involve Galaxy International selling its shares to the public for the first time (Moles, 2011). The stocks of the firm will be available for the members of the public through the stock markets. An IPO is undertaken with the assistance of an underwriting firm.

Pros of IPO

An IPO can help Galaxy International raise a substantial amount of capital it requires for expansion into the international market (Moles, 2011). The company is able to raise the required amount of capital through an IPO, unlike borrowing where the lender sets the cap. If the underwriter and the company ...

[Institute]

Product Positioning

Introduction
With the introduction of modern marketing methods, there has been a gradual shift from the selling approach to the marketing approach. Now the businesses no more develop the products and create strategies to sell it, but now the marketing cycle initiates from the potential customers. Now the organizations endeavor to understand the customer insights, and they develop their products or services based on these insights (Pride & Ferrell, 2008). This process also involves understanding what the elements that influence the buying decision of consumers. It is now a reality that customers do not buy products based on the ...

CONTENTS
Executive Summary 3

References 7

Executive Summary
The purpose of this paper is provide an operational, technology and management plans for Gebeta Enjoyment, a company, which produces non-alcohol wines in Houston, Texas. This part of the business plan analyzes the most effective solutions and approaches applied by the contemporary community with similar business objectives and under similar micro and macroeconomic conditions.
The company will not be outsourcing production to the third-party distillation-services providers
In order to reduce costs and protect potentially developed trade secrets, the company will be buy its own equipment and organize a winery, as this practice is ...

Discuss How E-commerce Has Transformed SMEs and the Way They Do Business

Introduction
Laudon and Traver (2013) highlight that for several years, the global economy entered a period of globalization, and this entry brings with it a lot of characteristic changes in the life of mankind. Currently, it is approved by the understanding that the Internet is another business environment that has its own specifics, and very multifaceted, but is subject to general business laws. On the Internet, it is possible to look for partners or customers, create solutions to support business, automate operations with partners and dealers, and create and develop retail online stores.
According to Chaffey (2011), e-commerce, the ...

The use of nurse case managers has been done extensively at different levels of care. Carondelet Saint Mary’s Hospital located in Arizona had a project that exemplified the role of a nurse case manager, especially in acute care. In this project, nurse case managers formed partnerships with high-risk patients in acute care. Through these partnerships, the nurse case managers help to reduce the length of stay in hospital. Through collaborations with the physicians in acute care, nurse case managers help reduce the number of clinical services, the number of be days and the length of ...

The sixteenth-century Inca Empire was one of the largest states in the worldat that time. It included most parts of modern Peru, Ecuador, Bolivia, and northern Chile and reached into contemporary Argentina. The Inca called their empire the Land of the Four Quarters, which began as a state of many small rival kingdoms. To hold this linguistically and ethnically diverse state together, they depended on religion, a well-organised bureaucracy, and different forms of labor taxation.

Inca’s one of the expressive forms was their religion, which rituals were aimed at winning the favor of the gods, who were often equaled to ...

Information systems encompass the study of networks of hardware and software that are used by organizations to collect, filter, create ad process data. The information system helps to support operations as well as decision making. Essentially, it focuses on the mode in which persons interact with technology in support of business processes. Organizations make use of information systems in various ways so as to gain the competitive edge. Some of these competitive strategies include low cost leadership, product differentiation and casting the spotlight on the market niche, customer and supplies.This paper shall compare and contrast two companies that employ ...

Stress at work refers to detrimental emotional and physical reactions that prevail when the conditions at work are not equivalent to the capabilities, needs or resources of the employee. Workers who are subjected to occupational stress at work do not perform their duties to full potential. Therefore it is vital that an organization should protect its employees from falling prey to work stress. This can be achieved by having a proper management team that plays its tasks of reviewing job descriptions (Landy, 73). This is to ensure that employees handle tasks which they can efficiently execute without any difficulties. When ...

ByStudent’s NameCourse IDUniversityDate

Introduction
Organizational theory is theories that are developed by various philosophers to understand and explain the role of organizational structure and management in an organization. It helps to study the organization and management that provides help to the managers to understand the organizational and management behavior of the organization. Organizational theory mainly depends on three perspectives. These three perspectives are modernist perspective, symbolic interpretive perspective and post-modern theory. These perspectives have their different approaches to explaining the organizational structure to the managers of an organization (Hall and Quinn, 1983). The modernist theories depend on the objectives of focusing ...

Introduction

There are different ethical issues in the medical field just as there are in many other fields. Learning how to address them before they arise is critical. The decisions involved in organ procurement and allocation can at times involve ethical dilemmas. The main aim of organ transplanting is to reap medical benefits including saving lives and increasing the quality of life. All the necessary protocols should be observed so that the interests of all the parties involved including the donors, allocators and receivers are considered. There are different individuals how hold different positions regarding what is ethical and whether ...

Introduction

Customer loyalty is crucial for every business. In case of a business losing customer loyalty, it faces several problems in the form of loss of market share and revenue. Repetitive sales from the consumer helps create better and improved market position. In case of retail industry, customer loyalty is extremely important and essential for long term success (Payne and Frow, 2005). In present times where in E commerce has taken over, a firm like TESCO would require ensuring customer loyalty in order to survive the competition. Moreover they are also expanding their businesses and customer loyalty can help them maintain their ...

Utility which forms the basis of Utilitarianism describes a morally right act if pleasure is produced and an act is morally wrong if pain is produced. This has the conclusion is that it’s better to be a human dissatisfied than a pig satisfied; better to be a Socrates dissatisfied than a fool satisfied. In the case of the Aberdeen three where the Aberdeen Army Base tested chemical weapons that weren’t properly treated and stored. Utilitarianism describes to us a scenario depicting responsibility should rest on that person on duty and that right ethics leads us to proper adherence to the processes and procedures ...

Reference:

Kotler, P., & Lee, N. (2007). Influencing Positive Public Behaviors: Social Marketing. In P. Kotler, & N. Lee, Marketing in the Public Sector: A Roadmap for Improved Performance (pp. 133-162). Upper Saddle River, NJ: Wharton School Publishing.
Theme: By focusing efforts on enhancing public awareness on concerns that would improve their welfare, social marketing assists in influencing adherence to positive behaviors.
Summary:
Social marketing was emphasized as being used to promote the well-being of the public. The efforts that are directed through social marketing include enhancing awareness on the promotion of good health, prevention of injuries, protecting and ...

Chapter 8: Improving Customer Service and Satisfaction

Chapter 8: Improving Customer Service and Satisfaction

Reference:

Kotler, P., & Lee, N. (2007). Improving Customer Service and Satisfaction. In P. Kotler, & N. Lee, Marketing in the Public Sector: A Roadmap for Improved Performance (pp. 133-162). Upper Saddle River, NJ: Wharton School Publishing.
Theme: Knowledge of marketing tools and techniques would assist in addressing the needs and demands of customers with the goal of improving customer service and satisfaction.
Summary:
Other Reading:
The article entitled “Managing the Customer Experience” emphasized that with proper training, personnel who are directly in charge of interacting with customers would work on ...

Introduction

The Daimler Group, makers of the world-renowned Mercedes Benz automobiles, is one of the biggest multinationals operating around the world. The company, founded in 1886 in Stuttgart, Germany is a pioneer of automotive engineering and technology. The company has renowned automotive brands such as Mercedes-Benz, Smart, Serta, Freightliner, BharatBenz, Western Star, Fuso, and Thomas Built Buses. The company’s major focus is on producing high-end, safe, and superior automobiles that meet the needs of customers.
Daimler has operations in five continents and sells vehicles to nearly all continents. Its luxurious, yet affordable vehicles resonate with world leaders, presidents, middle ...

Reference: Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Upper Saddle River, N.J: Wharton School Pub.
Theme: Communicating effectively with key publics by informing, influencing, and serving the citizens.
Summary:
- Communication channels provide high performance among practicing practitioners and collaborative teams in action.
- Marketing communications are used to inform, educate and often, persuade a target market about a desired behavior.
- Promotion is the forth “p” used to mean persuasive communication.
- Communication decisions will impact on decisions regarding evaluation, budget and implementation plan.
- Communication ...

Reference: Kotler, P. & N. Lee. (2007) Creating and maintaining a desired brand identity. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 107-132). Upper Saddle River, NJ: Wharton School Publishing.
Theme: Establishing a credible brand identity is very important in public sector as it is how you want your consumers to perceive and accept the brand.
Summary:
- A strong brand strategy plays a key part in building one of the most successful government-industry partnerships. ENERGY STAR EPA is a great example of this.
- A brand strategy must evolve by increasing the brand awareness through promotions, ...

Creating and Maintaining a Desired Brand Identity

Creating and Maintaining a Desired Brand Identity

Reference:

Kotler, P., & Lee, N. (2007). Creating and Maintaining a Desired Brand Identity. In P. Kotler, & N. Lee, Marketing in the Public Sector: A Roadmap for Improved Performance (pp. 107-131). Upper Saddle River, NJ: Wharton School Publishing.
Theme: The creation of an effective brand is instrumental to the enhanced awareness and success of the established identity associated with the brand.
Summary:
Contemporary organizations have endeavored to create a good brand identity with the ultimate goal of securing a desired strategic position in the minds of the target market. As such, the concept of branding ...

Leadership, Policing and Ethics: Why the study of Leadership is difficult

In policing and leadership competence, effective and ethical leadership is essential and yet leadership itself is difficult to define and often misunderstood (Meese & Ortmeier, 2004). There exist many definitions and theories of leadership but sometimes the leadership process can be vague. Meese & Ortmeier go on further to state that the study of leadership may also appear rather confusing, abstract, dull and quite uninteresting. However, it has been noted that a broad based knowledge in leadership provides the basis of leadership development. More so, the education and correct training as well as the practice of leadership skills are essential for leaders ( ...

Reference: Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Upper Saddle River, N.J: Wharton School Pub.
Theme; Developing and Enhancing Popular Programs and Services
Summary:
- Product management is one of the most important marketing functions in the commercial sector.
- Product refers to anything that can be offered to the market to satisfy a need or want of a customer. Development of products and services has merits and implications for many organizations in the public sector.
- A product has three different levels in the public sector; the ...

Kotler, P. & N. Lee. (2007). Improving public sector performance by seizing opportunities to meet citizen needs. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 41-64). Upper Saddle River, NJ: Wharton School Publishing.

Theme: understanding product management.

Summary
Product management involves the development of strategies for a product and other activities by the manager to enhance product performance. The manager is responsible for advertising and improving the product quality so as to meet the market requirement. The manager achieves these by a systematic approach of product development where a product undergoes various steps or stages before being offered to the public.
...

Reference: Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. (pp. 41-65). Upper Saddle River, N.J: Wharton School Pub.
Theme: Improvement of public services and programs to boost the welfare of citizens.
Summary:
- Product management is one of the most critical functions of marketing in the commercial sector, as is the case in the public sector, particularly for program managers.
- The term product implies anything that an organization or individual can offer to a market to satisfy a want or meet a need.
- Programs are non-physical products that ...

Reference: Kotler, P. & N. Lee. (2007). Improving public sector performance by seizing opportunities to meet citizen needs. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 15-37). Upper Saddle River, NJ: Wharton School Publishing.
Theme: A marketing mindset essentially begins with the awareness of the basic marketing principles and is then sustained through three key activities; practice, feedback and adjustments.
Summary
An effective marketing mindset is crucial for the success of any corporation. A successful marketing mindset is comprised of five key principles that dictate business performance. These five principles are:
Adoption ...

- Introduction
Nectar Sweets Plc is a company with the main shop in Hong Kong. It is experiencing cash flow problems and is seeking an increase in the overdraft facility from the bank. Statements of the company reveal that its operations are profitable, but it is not efficient in collecting debt. The report identifies and analyses the company’s problems and recommends possible solutions. In addition, it uses financial ratios to assess the performance of the firm.
- Problems facing the company
- Nectar Sweets Plc has a problem in collection of its accounts receivables. The company takes a ...

Introduction

Every forward-thinking organization should factor in all its stakeholders in its key strategies and processes of production. It is thus prudent for these organizations to effectively manage the resources involved in the production processes of goods and services. These processes are managed with the key stakeholders namely customers, suppliers, shareholders, employees and society in mind (Kamauff, 2010, p. 67). The processes and strategies incorporate performance objectives of the organization and its focus on achieving profitability and competitive edge in the industry it finds itself in. It is, therefore, important for an organization to aim to achieve a balance of all ...

Test and Measurement

1. Topics
Ocean and studies aiming to understand the structure of the oceans, climate of the ocean and its impact in the activities that take place in the ocean, resources from the ocean and how human beings benefit from these resources, ocean temperatures and what determines the rise and/or fall of these temperatures, animals in the ocean and their characteristics, ocean conservation and the activities that promote it, ocean pollution and the pollutants (how this should be controlled/reduced, economic activities in the ocean, composition of the ocean and ocean shores (Miller et al. 2009). By testing and assessing ...

Introduction

Every forward-thinking organization should factor in all its stakeholders in its key strategies and processes of production. It is thus prudent for these organizations to effectively manage the resources involved in the production processes of goods and services. These processes are managed with the key stakeholders namely customers, suppliers, shareholders, employees and society in mind (Kamauff, 2010, p. 67). The processes and strategies incorporate performance objectives of the organization and its focus on achieving profitability and competitive edge in the industry it finds itself in. It is, therefore, important for an organization to aim to achieve a balance of all ...

Introduction

Running a multifaceted company in order to accomplish desired objectives resulted in progress of the conception of management (Gomez-Mejia et. al., 2011). Management take in all those individuals who are associated with organizational management. It is basically a summation of prearranged practices by a team of individuals. Management takes in decision forming at several different levels of the company for getting things performed by others. It’s both an art and science, since the essentials of management are similar everywhere however the procedures are different. Five management functions involve planning; organising; staffing, directing and controlling. Further, taking the above discussion into consideration ...

Comparing religion in India and China it is worth noting that they had a big impact on society. All religions have influenced the culture of the society, scientific progress, economy, etc. It is also should be stated that those religions which originated outside India and China have harmoniously taken its place among other religions in these countries and differs from their original forms. These religions have changed themselves and changing societies of the two countries. Thus, it should be stated that the history of the relationship and influence of religions in these countries is very similar. So let’s analyze ...

The contemporary business world inculcates several cultural issues that affect the operation of a multinational business firms. Multinational firms such as Coca-Cola face some of the worst cultural dilemma in the course of carrying out its business activities in various nations across the world. The Coca-Cola Company is the biggest selling soft drink firm with a strong presence in the world market since 1886. Its vast presence in various parts of the world puts it in at a position of experiencing social issues.

An Overview of a Cultural Issue facing Coca-Cola Company

Culture plays a vital role in the consumer behavior. The major cultural issue facing the multinational company is language diversity that ...

America's "Cinderella"

The stories that elicit the theme of “from rags to riches” have become like American creed from early as 1860s. Millions of these stories have been produced and sold worldwide. They have given hope to the poor boy that they can be a president, or a poor girl can become a president wife. Authors such as Horatio Alger, Luck nickel and Pluck, have perfected this theme in their children fiction stories from the early age. Therefore, the Cinderella story is not strange to this believe (Yolen, 2001).
However, the Cinderella story which has been in existence for more than thousand years, ...

Introduction

Price represents one of the primary determinants for successful revenue and profit generation for virtually any company operating in any industry. Airline companies operating within their domestic or international markets are no exception in this regard. It is ultimately the pricing strategy that each company choses to employ that will determine the competitive position of the airline carrier within its industry, as well as its ability to attract customers.
The Airline industry has experienced significant change over the last few years, particularly in the years following the September 11th terrorist attacks of targets in the United States in ...

Kotler, P. & N. Lee. (2007). Improving public sector performance by seizing opportunities to meet citizen needs. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 15-38). Upper Saddle River, NJ: Wharton School Publishing.

Theme: Understanding the marketing mentality

Summary
The U.S postal services has grown over the years and offered high quality effective services due to its ability to effectively and industriously apply the concepts of marketing in its service delivery.
- It has adopted a customer-centered approach where the needs, tastes, preferences as well as the complaints and suggestions of the customers are taken into consideration.
- Has ...

Reference: Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Upper Saddle River, N.J: Wharton School Pub.
Theme: Improvement of public agency performance by meeting the needs of citizens.
Summary:
- Exploiting opportunities in a market to satisfy citizens’ needs is of importance to every organization.
- A successful marketing mindset encompasses a number of principles.
- Marketing should be customer centered. This principle considers the customer as the focal point of the public sector’s socio-economic and environmental goals.
- The second principle is that the market is ...