Analysis of McDonalds Ads
Introduction
McDonalds is witnessing a decline in sales all over the world. In the wake of the recent awareness among people of the side effects of eating junk foods, many health conscious people have started avoiding fast food items. For the last five years, McDonalds has launched a new marketing and advertisement campaign to reestablish the brand in the minds of the customers and also position itself as a food and restaurant chain that not only sells fast foods but also healthy foods. This paper will analyze two recent advertisement images of McDonalds and suggest possible improvements to bolster the advertisement ...