In this paper, we will discuss and describe the application of statistics and probability theory to a real world problem. The purpose of this essay is to demonstrate various statistical skills and retrieve clear and useful information from the Springdale Shopping Survey data. We are working only with variables from 18 to 25. These variables reflect the importance of eight attributes of the customers’ choice in the chosen shopping area. The following variables participate in our research:
Easy to return or exchange goods
High quality of goods
Low prices of goods
Good variety of sizes or styles
The sales staff is helpful or friendly
Convenient ...