[Institution’s Name]
Marketing department is one of the most important and effective departments from the standpoint of an organization and no organization can increase its financial belongings without having effective marketing department in particular. The world of marketing has been with numerous concepts and among them; the name of Consumer Behavior is one of them. Consumer behavior is the name of analyzing the behavior of the consumer in particular. There are number of authors who have identified regarding the consumer behavior stance and its effectiveness in particular.
There is a case study attached with this assignment, which is ...
