Sponsorship College Essays Samples For Students

Sport Sponsorship Management

INTRODUCTION
The business of sport sponsorship has grown into a global, interconnected market. If anything, growing significance of unconventional broadcasting platforms particularly digital media; increasing overlap between sport, business and media; emergence of innovative marketing models – all has contributed to a greater need for sport sponsorship management in an increasingly complex sport landscape. In contrast to more conventional sport sponsorship agreements, more innovative approaches are being adopted to capture, if not enhance, brand awareness in customer mind (as will be shown by an illustrative sponsorship strategy adopted by Nike). The case for marketing branding strategies in sport sponsorship remains, ...

Introduction

Sport even sponsorship has been on the rise over the years. Commercial entities spend huge sums of money to sponsor sport events because of the associated financial benefits. Sports sponsorships has an advertising effect that increases consumption of a firm’s products, market stock returns and profitability. Sports sponsorship are also beneficial to the receiving parties since they are able to finance their sport events. Sport sponsorship are contracts like any other that give rise to rights and obligations that must be protected. The protection of these rights are critical to maintenance of the relationship between parties involved. Trademarks ...

EXECUTIVE SUMMARY and CRITIGUE

Abstract
The document will make an overview on the Olympic Movement as observed from the past ten decades. It will study the increased dependency on financial support especially from corporate, which has been taken by the movement. It will also check on its evolution in terms of sponsorship program as well as the marketing strategies being used now and those in the future. Challenges concerned in the whole process will be looked at as well. Finally, there will be a detailed analysis of the whole process i.e. critique that will mainly look into Evolution of sponsorship programs in Beijing ...

ANALYSIS OF SPORT SPONSORSHIP AND EVENTS

Analysis of Sport Sponsorship and Events
Introduction
In this world driven by globalisation, there are various ways through which people can release their stress originating from over-burdened personal and professional endeavours. One of such ways concerns sport that is included in the entertainment industry. This is because though majority of people no longer indulge in sports due to their bust schedules and work load. Therefore, sport business and events have emerged as an entertainment to these as something to talk and gossip about.
Apart from this, as much of the audience attention is given to sports organisation, teams, players ...

Investment Analysis of Coca-Cola Co. and PepsiCo Inc

Investment Analysis of Coca-Cola Co. and PepsiCo Inc
1. Company Profiles – A Synopsis

PepsiCo Inc, an American multinational, is a food and beverage organization which has headquarters in New York, United States. The company has interests in the production, marketing and distribution of beverages, snack foods, and other products. This publicly traded company was formed in the year 1965 after Pepsi-Cola Company merged with Frito-Lay, Inc. Coca-Cola Company, also an American multinational, sells carbonated soft drink in every store having a headquarter in Atlanta, Georgia of United States. It was founded in 1886.

Product/Services

PepsiCo has a diverse beverage and food portfolio ...

Intellectual Property Rights and Their Practical Use

Intellectual property rights are a combination of civil law governing relations connected with creative activity. At the same time, the civil law does not directly regulate creative activities, because the creative process is beyond the limits of its rules (HG, n.d.). The functions of civil law are the recognition of the authorship of already created results of creative activity, establishing their legal status, moral and material incentives and protection of the rights of authors and other persons, who have copyrights (Cimoli et al., 2014).
Copyright, inventive and the like rights are usually called exclusive rights, i.e., absolute legal rights, ...

SPT 111 Quiz 2 Chapters 5,6,8, and 10 (100pts)

Multiple Choices
1. Which of the 4 ethical frameworks focuses on consent or agreement?
- Utilitarianism
- Deontological
- Social Contract
- Ethics of Care
2. Which of the following rules are stated in the book to be in the ‘sport-management ethics’ manual?
- Scrutinize your motives
- Get the facts straight.
- Take into consideration virtues, duties and consequences.
- All of these are stated as rules.
3. Which of the following is a defense against negligence?
- Damages
- Assumption of Risk
- there ...

Introduction

The mission of Tom’s Shoes brand in its marketing activity is to design sustainable fashion of shoes for all at the best price. The company offers different collections ranging from beautiful party collections to basics and functional sportswear. There are various collections for men, women, children and teenagers. They are also suited for different occasions and seasons. The company’s marketing activities include product placement, event sponsorship and sports marketing.

Product placement

Product placement for Tom’s Shoes brand will the focused integration of commercial content into non- commercial environments, that is, the brand plug yielded through the combination of ...

Executive Summary and Critique

- EXECUTIVE SUMMARY
The purpose of the study was to determine the improvements that the organization (NASCAR) needs to embrace so that they improve service delivery to their clients. The sponsorship was not the major issue. Though consumer views were not given an eye they are the backbone of business. They are the main reason why the businesses exist and in future they should not be ignored. The main method of data collections was questionnaire this was recommendable because it gives wide coverage data was fetched from the primary source.
The consumer are passionate and loyal to ...

Cigarette Advertisements: How They Hook Kids

Tobacco products are dangerous. Unfortunately, cigarette makers still target children through advertisement in order to keep their businesses going by appealing to future smokers. There are several ways cigarette companies use to appeal to children through advertisement, including advertising that depicts smoking as “cool,” sponsorship, and associating smoking with being grown up.
Depicting smoking as being a “cool” thing to do is one method that cigarette companies use to get kids to try and become hooked on cigarettes. The most famous advertising campaign to do this was Camel cigarette’s use of the Joe Camel cartoon character in their ...

I chose sponsorship and mentoring initiatives in health care workplaces as my topic of interest in this discussion. The topic comes from the article “Sponsorship and Mentoring Initiatives Score Big at Cardinal Health” as initiated by Kristen Fyfe-Mills (2016). In this article, Fyfe-Mills (2016) addresses the importance of mentorship in the clinical setup based on a case study of a Dublin, Ohio-based facility.
Ideally, she finds that the initiatives assisted in improving the following opportunities. First, there was a general improvement in the percentage of minorities and women in leadership positions. Second, mentorship and sponsorship not only developed a ...

Kinesiology and Sport in Society Trevor Slack wrote an article that principally emphases on how aspects of visible modern sports are strongly linked to commercial enterprises. Slack quotes in his prolog that the several attempts of trying to evaluate the value of business interests in sports is extremely subjective. A conclusion can be made is that commercial interest in sports is on a continuous verge of booming growth (Klavora, 2007).
Contained in the article, Slack employs various contributors of rich academic backgrounds that consent incorporation of the fascinating diversity of perspectives. The article, thus, blends smoothly with the approach ...

Contract Issues

This is a case of the Essendon Football Club, a professional football club which plays in the Australian Football League (AFL). This paper focuses on the legal battle that the EFC faces concerning their alleged use of prohibited supplemental drugs in what is currently referred to as the Essendon doping scandal. The parties involved in the said saga were the EFC (including all of its constituents), the World Anti-Doping Agency (WADA), the Australian Sports Anti-Doping Agency (ASADA), and the Australian Football League. The main object in the case was the banned and prohibited peptide Thymosin Beta 4 .
Focusing on ...

The controversy whether John and Fred Carter should participate in the carter racing is shrouded by significant levels of controversy. Either way, both sides of arguments seem to be amicably supported by viable reasons. So the main question is; should the two brothers participate in the most lucrative race? The answer to this question is not determined by fate, but solely lies on the predisposed facts about the race, and the historical precedence that has surrounded the racing car. However, a core element of determination is a viable outcome that will meet the business interest of the Carter brothers ...

Business Development Strategy in Sports and Entertainment

Marketing strategies need a rigorous and completely regulated implementation while trying to remove the risks and using financial assets which may not be obviously mentioned as investments. Market strategies mainly serve the need of the genuineness of brand as well as the product.
Sponsoring sports and games events as part of marketing strategies can only be planned very provisionally for achieving the purposes of marketing strategy. (Jacobs, J., Jain, P., & Surana, K.)
The proposed marketing plan is for our college soccer team which will play in 4 major tournaments during this season. The team has got good fan following ...

Gender equality in Tennis

Like many sports, tennis is blatantly sexist. Achieving success in the sport rests on masculine characteristics such as stamina, speed, power and strength. Because of the fact that women are unable to compete with men based on these terms, the sport remains to favor men and segregate women. The gender segregation in tennis forces the need to have separate competitions for each gender, separate sets of rules and tactics for each gender, and separate world ranking for each gender. This has also created pay variations. Men side of the sport receives a much high payments than the female side. This ...

Introduction

The modern Olympic Games began in 1896 (Anon., The modern Olympic games n.d.). It is a celebration of supreme sporting achievement. In this event, sportspersons aspire to win medals not only for themselves but also for their country. It is a successful sporting event and is becoming bigger in successive versions. A huge amount of funds is required to stage the event successfully. In this regard, the Olympics have to be a success not only from a sporting perspective but also from a commercial perspective for it to continue in the future.

Commercial Models

Here is an examination of the models that have helped the Olympics ...

Institutional:

Answer 1
The immigration system in Australia is progressive and is aimed at reducing shortages in skilled labour. There are a number of issues relating to changes in this system that are receiving a lot of media attention. These changes range from employee requirements to employers requirements. This system uses a temporary work visa that allows skilled individuals to migrate to Australia and provide skilled services to an approved business. The Visa issued is known as the subclass 457 work visa. Through this system, Australian and overseas employers are allowed to sponsor a skilled worker to work in Australia for a period not ...

The objective of this paper is to answer to specific questions related to marketing management.

Question 1: Market Segmentation is vital to targeting the correct consumer market for today’s numerous types of businesses. In what ways can a company divide their consumer markets into segments?
Market segmentation is an integral part of effective marketing. Market segmentation, in some terms, is slicing out a group of people from a large market based on common characteristics, needs and behaviour (Rizzi, 2015). So, a market segment is a set of customers that are expected to respond in a similar manner when exposed to a marketing activity.
There are four main ways that a company can use ...

Introduction

One could hardly imagine a resident of the developed country who has never delved into such aspect of popular culture as sport – either by buying a soccer ticket, buying exactly the same sneakers model David Beckham was wearing in that Adidas commercial, following the Olympics on TV or hunting some rare baseball cards. In the modern world, sport activities have become extremely different from the leisure games they used to be as they were invented. In the recent decades, significant societal, economic, political and cultural transformations turned sport not just into a socially meaningful phenomenon but rather in an ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

I attended SAE Formula sessions which usually takes place on Wednesdays 4 pm where I learned quite a number of practical lessons.
The first session took place on Week 3, 28 Jan 2015. We learned about the chassis. The design problem faced were that the main roll hoop was not rule compliant while the new one ordered was expected to arrive Jan-29th. Meanwhile we decided to tack the new role hoop onto the chassis and begin assembling the suspension components for rolling chassis. On the suspension part we realized that the silver horse was not matching with the piece ...

Integration vs. National Responsiveness

Integration vs. National Responsiveness

Introduction

This paper entails a critical analysis of the economic integration and national responsiveness activities of a multi-national company which operates in many countries across the globe. The company in question is the Coca Cola Corporation, whose mission statement summarizes its objective of operating in every corner of the globe. In this paper, a comprehensive analysis of the strategies that have been applied by the Coca Cola Corporation on the international scale will be discussed from the perspective of whether they entail economic integration, or national responsiveness. Accordingly, the paper will also compare the company`s activities in the ...

Executive Summary

The UK TV market has been marked by slow adoption of smart TVs. That trend is also identified as being in line with the global trend in other markets including Germany and US. However, the market is expected to grow with various factors driving demand. Some of those factors include increasing demand for one device solutions and increased access to the internet. In addition, the industry is subject to other factors like technological advance, improving economic, social influence, political and environmental factors. Further, the industry is highly competitive marked by a few firms that have significant market power.
Thus, a ...

Sponsorship

During the 2012 Olympics Games I was influenced by Coca Cola’s association with the games, to make purchases of drinks that my friends and I drunk as we watched the events. Coca-Cola is one of the biggest sponsors of the Olympics, and the brand was very visible during the 2012 Olympic Games in London. This visibility made me relate Coca-Cola to the Olympics, which was the main reason I bought Coca-Cola products while watching the games as I believe that it was the ideal drink while watching such a sporting event. Sponsoring the Olympics made it possible for the ...

Walmart implemented the following marketing strategies to achieve success in its discount retail business:

Product Assortment Activities
Hard goods, consumables and soft goods accounted for 60% of the Walmart’s revenues. Walmart stocked a mixture of nationally branded and private label products. Walmart actively managed the product assortment at a store on the basis of sales data, and qualitative criteria such as exclusivity, impulse purchasing and ease of a store display. The activity was supplemented by introducing volume producing item activities where the top managers searched and displayed high revenue producing items.
For effective customization or tailoring the product assortment to meet the demographic needs and to connect with the local customers, Walmart implemented ...

Citation: 484 U.S. 260 (1988)
Vote of the Court: It was a 5-3 decision from the Court, with Justices White, Rehnquist, Stevens, O’Connor and Scalia voting for the majority. Justices Brennan, Marshall and Blackmun dissented. There were not concurring opinions. Justice Kennedy did not participate in the opinion.
Legal issue: To what extent can a school exercise editorial control over the content of a school newspaper, funded and produced under the sponsorship of the school?
Procedure of the case: The case was first tried in the U.S. District Court for the Eastern District of Missouri. After a bench trial ...

Introduction

Sport marketing refers to all marketing activities that promote any kind of sport or sports products. In a broader sense, it refers to practically any marketing activity that would have sports in its content. In turn, sports social media marketing refers to sports marketing that utilize social media as one tool of communication in the marketing mix. It would seem that there is not really anything special or unique about sports social marketing. It is essentially marketing in practice focused on a particular product with a very clear understanding of its target audiences’ needs and of how to use social media to ...

Every airline has a success story of its own, and there may be no better storyteller than a marketing analysis tool, such as the four Ps marketing mix. The analysis instrument reveals Emirates as successful due to its uniquely diverse product, low prices, a vast geography of service, and a wise strategy of brand promotion. Recent years have remained crowded with positive developmental events and the coming years bid fare to be productive, as Emirates looks set to expand its operation. The overall point is that Emirates Airline is a top-league air carrier with well-thought-out, nay, well-working strategies as ...

Developing a Marketing Plan

Executive Summary
This report is an analysis of PepsiCo marketing strategy in Cambodian market. The report starts by giving an explanation of the significance of marketing plan for Pepsi. It goes further to state the goals that the company intends to achieve and the mechanism to make them. The current marketing situation analysis gives the facts on the ground about the enterprise. It goes further to illustrate how the company has positioned itself in the market. There is SWOT analysis for PepsiCo. This gives the strengths and weaknesses that the firm has. Working to improve these factors and exploiting ...

Abstract

This paper will summarize the book, “Who Killed Change? Solving The Mystery of Leading People Through Change. Although the author tells the story within a fictitious context, the primary concept focuses on change management. The author wants to teach supervisors or managers how to effectively deal with change throughout their employees and overall organization. In addition, these factors of change could either bring an organization down, or if the manager handles change effectively, then the company could be bigger and better than ever. We will also carefully critique and synthesize the content of this story by determining how the ...

Marketing

2016-05-20
As we can see, nowadays, marketing events play a crucial role in the almost all companies, which work with the end-consumers. One can say that such activities as show-business, fashion and related industries are based on the marketing activities and events. In this case, marketing events during the annual Eurovision Song Contest can be relevant theme for the blog.
The Eurovision Song Contest is a great event that can be considered as the most meaningful for singers not only from Europe, but from other regions also. As we know, representatives from Turkey, Australia, some countries of Africa also ...

Introduction

An elite athlete development system refers to a process whereby a significant period of time is taken to nurture young talents so that they can develop into elite athletes in their respective sporting activities. These games range from football, athletics, swimming, tennis, basketball, and much more. The process mainly focuses on the continual improvement of skills and understanding of the game. All the coaches in this process are ultimately improving and preparing players so that they can move to the next stage of development. Who will be the next Lionel Messi, Tiger Woods or even Venus Williams? With the ...

Introduction

This paper is aimed at formulating an advertising campaign for Nokia phones. The essay has six sections which are designed as follows; background information about the writer, Nokia phone, and Nokia brand will be discussed in section one. The research to be done in preparation for writing the essay will be discussed in the second section, the target market will be discussed in section four, the campaign objectives are in section four, creative planning is in section five, and the advertisements are outlined in section six.

Product Background

The aim of this essay is to come up with an advertising campaign ...

1 Introduction
This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

Introduction:

Strategic management involves clever and diligent management of the strategic and corporate interests and activities of a company. Strategic management includes within its purview marketing activities, advertising, selling strategies, as well as market development and penetration activities. Strategic management also involves understanding and analyzing the market, and opportunities that a particular market can provide. It then provides input to the production team which makes products to create the maximum impact and gain customer loyalty. It is thus a holistic and integrated process. Strategic management is also the exhaustive accumulation of progressing exercises and procedures that associations use to methodically ...

Sigma Theta Tau International

Mission
The mission of this health organization is advancing the health of the world and celebrates nursing excellence in terms of leadership, excellence and service (Honor Society of Nursing, 2016).

Vision

The vision of Sigma Theta Tau International is to be the global nursing organization of choice (Honor Society of Nursing, 2016).
Values
Integrity – involving in honest dealings
Collaboration – incorporating intra-professional and interprofessional collaborative initiatives for discovery and practice (Honor Society of Nursing, 2016).
Respect – working with individuals with an inclusive and compassionate manner
Accountability – holding ourselves responsible for our actions (Honor Society of Nursing, 2016).
Excellence – doing the best ...

Question 1

The institution should consider introducing courses that are popular choices among students. A good example is business related courses.
The institution should consider introducing reward based motivation scheme for staff based on publication points and research work. Research improves the ranking and profile of tertiary institutions which is a chief consideration when students and parents are evaluating universities.
The institution should consider marketing and advertising to create awareness of the institution and the programs that it offers. It could be done through the various media outlets and social media as well as conducting exhibitions in high schools to target ...

Mission

The organization adequately fulfill its mission. The purpose of the Canadian Race Relations Foundation Act of 1991, is “to facilitate throughout Canada the development, sharing and application or knowledge and expertise in order to contribute to the elimination of racism and all forms of racial discrimination in Canadian society” (Canadian Race Relations Foundation, 2016). The mission also states that the foundation will advance their understanding and approaches to harmonious race relationships in order to eliminate racial discrimination.
The organization uses education and training programs in order to provide initiatives in order to end all forms of racial discrimination. Foundations ...

Microsoft’s Advertising Activities

The core purpose of advertising campaigns is to promote products or services with the purpose of influencing sells growth, but for succeeding in doing so, advertisers must know their target audience and customize the commercial message to fit their communication register (Hofeman and Bateson, 2010). For a company like Microsoft, which benefits of long – lasting worldwide presence through iconic hardware accessories and software programs, communication needed to adjust to different environments and social changes. This is why, there can be observed various trends in Microsoft’s advertising campaigns over the years. Nevertheless, an important aspect that contributes to its ...

Introduction and Background

There has been a lot of evidence that working on health benefit and environmentally friendly projects may have both healthy and economic advantages. In itself, such projects have a positive influence on physical and emotional well-being and health of individual’s. However, essentially the possibility is to have an impact on single representative health which entirely relies on the attributes of the environments that may be universities, industries or other areas. This impact is applied through a few distinct ways amongst individual’s/students:
1. The nature of the exertion as far as demand and control is concerned.
2. The impact ...

Integrated Marketing Communication: Easy Jet

Executive Summary
UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as ...

A good and innovative entrepreneurial business idea only be productive when it is put into action, and the business plan rolled out in a well set and sequential flow of activities without which the project may tumble and collapse (Amit & Zolt, 2012). RunandPlay. Com is an exclusive online company that targets to excel in the provision of internet based sporting entertainment, equipment and costumes for the various respective game programs offered. In setting up, an online business various concepts need to be put in place, and the entrepreneur is well conversant with the necessities required for the operational system so ...

Abstract

The Bhopal disaster is the most damaging industrial disaster in the global history. The event that led to the death of about 7,000 and 10,000 people within a few days and subsequent deaths of about 25,000 people has raised ethical debates of the person who should assume the responsibilities of cleaning up the toxins from the environment and compensating the victims, who continue to experience devastating effects of the tragic event. Union Carbide was the Indian company responsible for the disaster when it occurred and has since compensated a few victims. However, Dow Company acquired the Union Carbide ...

In order for a company to succeed, it needs to exhaust all of its resources and information to maintain its level of success in the industry. If a firm fails to plan what it will do for the next year and what direction to move to in the long term, it will have trouble allocating its resources, streamlining its processes, and yielding the highest possible profit in the following years.
Strategic planning is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities. It can be achieved with the effort of ...

Introduction

Market Review
Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior extensive ...

Question1: Shark tank analysis

The Shank Tank is a killer of a business show. The Sharks are out in search of the best businesses and products in America. The Sharks consist of a team of self-made millionaire and billionaire tycoons hunting for the best investment opportunities. During episode 10, season six the sharks confront four new ventures examining the businesses for their chances for survival. The ventures that presented during the episode were Kitchen Safe, Off the Cobb, Magic Cook and Earth Logs (Stephanopoulos, 2014).
Kitchen Safe: Time released safe to prevent temptation. The kitchen safe is currently only available online. Cost is too high $ ...

Sports economics includes some of the sporting goods such as sports shoes and other equipment. These sporting goods are also associated with the globalization of sport sponsorships and the emerging economics of “naming” of goods. The economics of sports are subjected to some major issues since it is also link with the legal actions that the player could take such as business agreements on sports good industries. Kevin Durant’s business agreement to the Under Armour is also linked with issues since he is originally in business agreement with the Nike. The issue is summarized in the article ‘Ball ...

Charity organizations have an array of responsibilities that they should execute in order to ensure there is sustainability in the society. Generally, the charitable organizations are expected to be non-profit making, and they should shun from the quest to attain market benefits. In the light of this, firms that wish to sponsor these charitable organizations should evaluate them in order to understand their viability. Therefore, in this paper I will analyze the Makkah Charity Assembly to identify its feasibility; hence, make recommendations to my organization that wishes to sponsor the assembly.
Makkah Charity Association is a humanitarian organization that ...

Nathaniel Hawthorne’s The Birth-Mark is a short story examining obsessions with human perfection. The romantic short story was first published in 1843. It tells of the life of Aylmer, an intelligent scientist and philosopher who abandons his experiments and career to marry Georgina. Georgina is physically perfect save for a red birthmark on her neck in the shape of human hand. Aylmer becomes excessively obsessed with the birthmark on Georgina’s cheek as the story progresses. One night, the philosopher and scientist dreams of cutting the birthmark on his wife’s cheek and progresses all the way to the heart ...

Analysis of a Marketing Plan

Analysis of a Marketing Plan

FreeRiders Inc’s mission is to generate custom bicycles of high quality in the United States of America. The company is in the manufacturing industry, and its mission statement defines it; it aims at manufacturing high quality bicycles that appeal to its clients. The company generates a significant amount of revenue from the sales of high-end mountain bikes. This implies that the mission is aligned with its targets, hence define it. FreeRiders Inc’s mission statement defines its products; each bicycle the company produces is hand-made in its machine shop, in Massachusetts.

Marketing Objectives

FreeRider’s marketing objectives ...

Introduction

There have been recent developments that link terrorism and drug trafficking. This claim has led to the conclusion that drug traffickers are the groups who get involved with terrorism. In Colombia, it has been stated by the State Department that is concerned with drug trafficking control that the explosion in coca plantation is the reason for the increase in drug trafficking. The fight against narcotics trade is becoming difficult because guerrillas are getting involved in this illegal trade. This is a common claim that is being argued and told in many press releases. When this claim began to gain momentum ...

FIFAWorld Cup: The Economic Effects on Brazil

Introduction
In 1930, the first Federation Internationale de Football Association, or FIFA, World Cup was held in Uruguay. The World Cup is a much-awaited event that takes place every four years, except in 1942 and 1946, which did not hold the contest because of the Second World War. Senior male football players who are members of FIFA join the international contest.
For the year 2014, Brazil plays host for the 20th FIFA World Cup, which happens from June 12 to July 13. This becomes Brazil's second chance to host the tournament, ranking among countries such as Italy, Mexico, ...

Introduction

In the modern academic institutions, there are diverse cultures of people with different nationalities. This trend has enabled institution to come up with infrastructure and guidelines to suit the diversity academic institutions are exposed to. The increase of international students in institutions across the globe has come with is fair share of disadvantages. One of the most significant short coming is the increase in the cases of academic misconduct. This has been on the rise in the modern generation as students tend to cheat to success. The inclusion of international students in schools across the globe has also been a ...

Summary

Bilal Haq, a scientist from the National Science Foundation Arlingtion, Virginia encountered foraminifera on his trip to Qingdao in China. Foraminifera are small creatures that grow shells on their bodies. Their shells are varied and very diverse, as if they are created by visionary artists. Haq thought the foraminifera would make beautiful pieces of art and should be put on display. Haq’s fellow colleague from China, Zheng, agreed and put things into action by involving local craft workers. It resulted in a park for foraminifera since the end of 2009 and already a million people have visited (Larkins, 2012).

It is ...

For this paper I interviewed Anna Davtyan. She is 34 years old woman of Armenian origin. Being relatively young she managed to live and study in five different countries as well as gain almost 10 years of work experience. Anna has Bachelor’s Degree in Business Administration with majors in Corporate Finance and Portfolio Management. She is also married, has 8 y. o. son and is working full time as PR events and sponsorship coordinator at Orange (mobile operator).
During our conversation I tried to understand her views about the cultural diversity, relations between different races and minorities. ...

Ethics

Introduction
Lately ethical issues had become more popular in business environment. Interestingly, more often companies from different business fields encounter ethical issues. Lately, more newspapers describe ethical dilemmas people and organizations face. Ethical misconduct has become a serious concern in business nowadays. It is necessary to know how to abide ethical principles in order to save positive image of the company.
The ethical problem is not new since long ago Milton Friedman said: “make as much money as possible while conforming to the basic rules of society, both those embodied in the law and those embodied in ethical ...

The brand presented in the following analysis is Apple, world’s most valuable brand according to Bloomberg (Culpan, 09). The value of the Apple brand has been growing at an incredible rate during the past years, that is why it is so interesting to investigate the strategy behind its success.

Brand positioning refers to the activity of reconciling all the marketing effort in order to provide customers with the reason to choose a particular product over the competing ones. Apple positions itself as a premium brand, which offers more than just a product, but an experience and a means for differentiating from the ...