The subsequent analysis refers to the analysis of a print based advert for SIS hydration products as presented in a recent edition of Cycling Plus magazine (SIS 17). The paper will focus upon the specific issues of the use of imagery, text usage and audience appropriateness.
Having been initially drawn in to the attractive and colourful background, the central image which takes up around 50% of the page spread and is located upon the right hand upper side of the page is a presentation of the product being sold. Here the reader is presented with an computer enhanced image of the product ...