Introduction
Sunglasses companies follow a specific pattern of advertisement to cause attention, stir interest, create desire, and generate action from their target market. These companies use advertisement gimmicks for persuasion results and to build their respective brand image. Despite different sunglasses companies producing different brands, they seem to share the same techniques of advertisement creating a pattern among themselves. The apparent explanation for use of same advertisement methods is that they are effective methods for certain target audience. Sunglasses are functional products as well as stylish goods that announce personal fashion statement for the person that wear them. Therefore, sunglasses companies use ...