- Working definition of lens
Mass media communication is the use of various media technologies with an objective to communicate to a large population. The media technologies include Television, radio, film and recorded music amongst others.
The communication phenomena that we understand is the role, impact and the significance of mass media and the best ways to utilize the sense of cultural phenomena in our lives.
Mass media heightens our awareness by informing us the things that happen in the society. It ensures that it validates particular social and cultural norms practiced in the society.
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Super Bowl College Essays Samples For Students
25 samples of this type
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Introduction
Football Super bowl remains one of the single most famous games in the modern dispensation. The history of this game is rather unique and interesting. The American football league and the National football league once had a relatively equal stature (Hetrick, 2013). The number of viewers and supporters were almost at the same level. Players from both the leagues were hunted for to play for clubs either of the outfits. The confusion that reigned there after proved a challenge to the officials of the leagues. Something had, therefore, to be done with immediate effect to ensure a common ground. The only options ...
Introduction
Worldwide companies are going to put all their efforts and energy in monitoring the game. The main objective will be connecting their brands and products. The coca cola company has not lagged behind in creating awareness to their products. In fact, it has been among the top companies that have used the event to advertise. The 2014 coca cola super bowl commercial entails the celebration the Green Bay. Before the second half of the game, the advert goes. a boy is called into action by a match warmer. A humble wind immediately blows the area. Adrian goes to the goal posts. ...
Introduction
The influence towards the state of economic activity within a region or area is referred to as economic impact. It is affected by the outputs of business proceedings, wealth, wage, and jobs status within that particular region. The net impact is understood as an expanding or contracting economy due to changing activities within the region. The impacts may be measured for organizations as the changes in jobs, income, and sales linked to the company. In a bid to measure the economic impact of an event, an evaluator must evaluate the changes in the total employment, addition values, individual’s ...
A super bowl game without halftime entertainment would be dull if not boring. For some time now, halftime shows have become a traditional hallmark during football games. From the 1980s, the twelve-minute break has featured renowned celebrities and popular recording artists. Undeniably, the halftime shows help to increase the artists’, as well as the super bowl games, popularity. Recently, organizers have faced the dilemma of choosing between either solo or group artists for the halftime shows. A careful analysis of the super bowl halftime shows reveals that both solo and group artists are vital for the sustained popularity of the ...
(Your Full name)
(Your Mailing Address)
(Your phone number)
(Address and Zip code [Example: Topeka, KS 66612])
Dear Legislator (Full Name of Recipient),
I would like to present this letter to you to advocate on the issue of human trafficking, which also includes children as victims. This is basically meant for Diana, 12 years old and a close friend of mine, who I know is one of those exploited by the sex trafficking industry. Thus, I hereby request you to consider this issue and my suggestions for actions to address it.
Human trafficking is considered the world’s largest industry that exploits millions ...
Question 1
Decide whether Pepsi should continue the Pepsi Refresh Project. Why or Why not?
Pepsi Refresh Project has been one of the most unique and interesting type of cause marketing taken up by the company. The idea behind Refresh Project is to contribute towards making the earth a better planet to live for those who are suffering in one form or the other. We understand that people living in this world have a good heart and they want to do something better for the society and for those who deserve good things in life but cannot afford it. For instance, ...
Introduction
The NFL is an interesting game for both the fans and the players. The game attracts many people across America due to its competitiveness. The NFL thus acts as one of the factors that contribute to tourism in the United States since people move from different continents to feel the experience. A visit to the Moscone Center presents a person with an attention getter through the photos of NFL players displayed showing through the history of the game. An NFL fan would automatically captured attention through the photo set up at the top of the NFL site visited. I ...
"Sorta Mom" is a commercial advertising insurance services of Esurance company. It was released during the Super Bowl championship season in 2015 on several social media platforms, including YouTube video-sharing platform. It can be found by following this link: https://www.youtube.com/watch?v=GIey1MTsS9w .
There has been much discussion about this commercial as it touches upon the issue of gender and stereotyping on the basis of gender. It portrays a careless and even reckless woman who stops by a school to pick up a child (see figure 1). However, she does not even care that this is not her child, stating that, "I ...
Super Bowl Sunday has long been well known not just for the big football game of the year, but also for the advertisements. It is no secret that advertisers spend a lot of money for each spot too due to the large audience that watches the Super Bowl. Each year, advertisers spend a lot of money just to have their spot seen by a huge audience and to outdo other companies to make their ad the most memorable commercial.
One of these commercials was the advertisement for Amazon’s voice-operated virtual assistant. The Echo, features actor Alec Baldwin throughout ...
Story:
One of the controversial advertisements of 2013 is the Cheerios advertisement which depicts a multi-race family. It would not have been controversial though if not for the reaction of some sectors of society who reacted negatively on the commercial. The advertisement shows a family with a black father and a white mother.
My teenage son and I were watching television when the Cheerios commercial went on television. My son then asked me, “Mom, why is this advertisement considered controversial?” Apparently, he saw nothing wrong with it, in the same manner that I also saw nothing bad about it. I had to explain ...
INTRODUCTION:
I have chosen a commercial advertisement by Pepsi which was launched in 2012’s Super Bowl. Through this ad, they are trying to sell the product to a major share of people. They seem to claim that when somebody drinks Pepsi, they get happy and enjoy a great mood while drinking it. It also shows that everybody has a right to drink it irrespective of social status. This advertisement which is titled as “King’s Court Pepsi” commercial can be seen here: http://www.youtube.com/watch?v=Rcf01QTcO6E.
SUMMARY OF THE AD:
The commercial starts by showing the spectators a ceremonial king’s hall where the extravagant throne is placed. He is dressed ...
Advertising has become a significant part of American society in today’s world. One cannot go half an hour without seeing, hearing, or reading an advertisement of some kind. From labels on t-shirts to billboards, advertisements have become a prominent part of the daily routine for all Americans. In turn, advertisements have a significant influence on the population because of their prominence and frequency. Advertisements in the twenty-first century blur the lines between traditional and subtle, appearing in many intrusive ways to the point where the viewer does not always realize that they are seeing an advertisement (Hitchon and ...
Part 1: While George Herbert Meade originally came up with the concept of Symbolic Interactionalism, it was Herbert Bloomer who coined the term and summarized it in two points ("Symbolic Interaction", n.p.). These two points are as follows:
1. people act toward things based on the meaning those things have for them, and
2. these meanings are derived from social interaction and modified through interpretation ("Symbolic Interaction", n.p.).
This theoretical perspective has helped me to consider the how of why people attach meanings to what they do. It is easy to struggle to understand why someone attaches so much ...
The institutional affiliation
Tourism Economic Impact Measures and Satellite Account Data Analysis and Application
Tourism has a huge potential as a tool for economic development. The basic components of economic impacts of the tourism industry are visitors, their expenditures and the multiplier effect. Economics of the country, region or city tries to reach an optimum return from the use of its resources. The ability of the tourist destination to retain the income depends on self-sufficiency of the local economy, its ability to produce services attractive for visitors. Money spent by tourists will be also introduced through other sectors of the economy causing ...
The main objective of the First ever Axe Super Bowl 2013 Commercial: Lifeguard is to portray the message of importance of masculinity. The advertisement mainly targets the male and especially those who are youthful probably between the ages of 18-40. Masculinity is well exaggerated as portrayed by the man who rashes to save a lady from drowning. The man is able to carry the lady with such an admirable ease. The key message is that men ought to be more masculine so as to be flexible and even offer assistance when required and well the company is offering just ...
Two Superbowl commercials on Monday 8th February were the Doritos commercial and the Bud Light commercial. Both the commercials were featured in between the game. The Doritos commercial featured a bold ad with a touch of humor in which a baby inside a mother’s womb is seen to be reaching out for Doritos that is a father is eating while the mother is having an ultrasound. The Bud Light commercial features Rhonda Rousey and Amy Schumer. The difference between the two commercials is that the Doritos commercial does not feature any television or film celebrity, and they are ...
The purpose of this discussion is to investigate the rhetorical strategies used in two different Coca-Cola commercials. These two commercials will be referred to as the “Sleepwalker” commercial and the “Open Happiness” commercial for clarity. Each commercial utilizes a different rhetorical strategy and appeals to a different segment of the population. The “Sleepwalker” commercial—first played during the Super Bowl—is meant to be a comical look at the appeal of the product. Of course, there is something silly about the fact that the man is walking across the African savannah to get a coke—however, it is also an appeal to the “ ...
Assignment Six
The commercial is for a skin- and body-care company, advertising its new deodorant. The specific feature of the product is that it is developed for active people with sensitive skin. Therefore, the product has two significant advantages. In the first place, it contains components which help you feel freshness and make your skin dry for all day long. Secondly, the deodorant contains no alcohol and other irritant components, which makes the deodorant perfect for sensitive skin. At this moment, the presumptive name of the product is "Stainless", although it still may be changed or modified in the event of any ...
For this extra credit assignment I chose a popular commercial of a multiline insurance company Esurance (see figure 1). This commercial was ranked #47 among other commercial aired during the season of Super Bowl XLIX by the USA Today.
Figure 1
Snapshot from "Sorta Mom" Official Ad
Source: Esurance Sorta Mom Official Ad. (2015, February 1).
It is quite difficult to decide whether it is a bad or a good commercial. On the one hand, "Sorta Mom" is a very funny and creative commercial, which is a good thing. On the other hand, it follows some gender stereotypes, which is definitely not a good point. However, the commercial clearly indicates ...
The super bowl is the largest sporting event broadcasted by NBC. Businesses have used this rare opportunity to air their adverts. More than 111 million Americans who watch the event have admitted paying attention to the ads that dominate the event. As the game progresses, companies take this fantastic opportunity to familiarize the consumers with their products, and ultimately increase their sales revenues. Several adverts have prominently featured in the super bowl live broadcasts. Among them are The Muppets steals a car, T-mobile commercial, 'Noah' trailer, coca cola and the jaguar ad.
The Muppets steal a car is an ad ...
The newest metaphor for how one views the diversity of American society could be the National League Football fans. For years the metaphor for that diversity was the classic melting pot, where individual components are molded into one entity. The melting pot metaphor gradually gave way to the salad bowl metaphor, where individual components were mixed together, but retained their individual composition.
Just as the melting pot metaphor eventually ran its course, I believe the salad bowl metaphor is near its end. The pieces in the salad bowl exist together in harmony. Tomatoes touch lettuce which touches carrots ...
Tom Coughlin serves as New York Giants head coach, a team that has two Super Bowl titles within the period of his management. During the initial stages, of his team leadership, Coughing applied tactics, which appeared as dictatorial leadership of the team. The players stated the worst experiences with his leadership as receiving fines for lateness during team meetings (Blanken, 2013). During these initial stages players doubted if he would serve during the entire season as head coach. However, the strictness he presented enabled the players to develop discipline and established a sense of team management. It came with costs as ...
A successful sport event becomes classified as successful due to the presence of crucial factors whose integrated incorporation maximized financial returns and audience impact. According to Solomon (2002), a good event, which includes sports, should effectively be planned way in advance and should consider the following factors as duly accounted for: the budget, athletes and sponsors, tickets, as well as negotiated television contract. In addition to this, one honestly believes that the impact that the sport event have generated on the audience in terms of the entertainment pleasure and the volume of viewership contributes to the success. In this regard, ...
“Chrysler Eminem Super Bowl Commercial – Imported from Detroit” (http://www.youtube.com/watch?v=SKL254Y_jtc) is a commercial that introduces Chrysler 200 automobile, rebranding Chrysler by positioning it in direct relation with Detroit city, as it is observed from the title of the commercial, which is also the slogan of the advertisement: “The Chrysler 200 has arrived. Imported from Detroit”. The commercial makes use of ethos, logos and pathos to reach its audience, the targeted customers for buying the Chrysler 200 automobile, and to position it on the market as a Detroit product, rhetorical mechanisms that will be further investigated in this essay.
The commercial appeals ...