CANCER COUNCIL
DAFFODIL DAY
2014
Executive Summary
In the practise of public relations, tactics are used to achieve the goals of the client, organization, or campaign. There are many types of objectives employed from the use of experiential marketing to media campaigns to social media campaigns. Some tactics have a short life cycle where others are ongoing. What makes a tactic is the planning and research used to decide the best plan of action and the evaluation.
The most important part of any tactic is the verification of its success during the evaluation period. Being able to justify the ...