Introduction
It is often argued that when business persons of different cultures negotiate commercial deals, there is bound to be a culture clash. I disagree with this view. It is true that cultural differences influence business negotiations but with the appropriate approach to deal with the differences, culture clash is to be least expected in any business negotiations, especially with the Chinese. As Sun Tzu would advised in his book The Art of War “Know your enemy and know yourself and you will win all battles” (Sun Tzu 1913).
According to Newstrom and Davis (2002) there are many striking differences across ...