Threshold College Essays Samples For Students

EXTERNAL DEBT SUSTAINABILITY OF U.S: A NONLINEAR APPROACH

Abstract
The main objective of this paper is to carry out an investigation of the sustainability of external debt of US through a non-linear approach. We are first going to test the non-linearity and non-stationary nature of the data simultaneously. We are then going to test the linearity of the ratio against the threshold autoregressive using the TAR model. The US debt sustainability has been an issue of global concern for quite some time now. We are going to analyze it using the MS unit root test which is applied to the debt flow for the current account. The ...

*Boyd, C. J., McCabe, S. E., Cranford, J. A., et al. (2008). Heavy episodic drinking and its consequences: The protective effects of same-sex, residential living-learning communities for undergraduate women. Addictive Behaviors, 33, 987-993.
In their article “Heavy episodic drinking and its consequences: The protective effects of same-sex, residential living-learning communities for undergraduate women”, Boyd et. al. examines group differences in alcohol consumption between undergraduate women in for different types of on campus living environments. This is an important research area because alcohol consumption especially heavy episodic drinking (5 or more drinks within a two hour period) is a growing phenomenon ...

Part 1

The equipment used to assess VO2 max and lactate threshold includes the h/p/cosmos Pulsar 5.0 treadmill, the Cosmed Quark PFT Ergo testing equipment, the Cosmed V2 mask, the HR Belt Cosmed-ANT (w/transmitter), and a computer.

Calibration Processes

The preliminary step for the experiment is to perform the calibration of the equipment. The treadmill velocity should be calibrated by marking a point and noting the time it takes to complete a predetermined number of revolutions. This time is used to calculate the velocity by using the length of the belt, which should also be measured. These calibrations should be performed at different ...

Summary of an Article

The test needs at least three samples; the first load sample burst at a consistent rate with the Test Method E8 to create fast fracture strength (FFS), geometrically (PFFS=Pc) (Kaminsky 783-786). The test has the primary reference data, specific load profile vary on the samples hardness within a scale of≥33HRC to 45HRC; >45HRC to 54HRC; and>54HRC. #/%Pmax/hrs is the symbol for incremental step load profile ("WITHDRAWN: Engineering Fracture Mechanics Special Issue—Mechanics Of Fracture And Failure In Geomaterials"). # represents some steps, and %Pmax gives the highest load anticipated by a single step.

The loading profile for≥33HRC to 45HRC is (10/5/2,4) or 10 steps at 5% of PFFS.

Specific load profile ...

1. How are Modern-day Psychologists different from Pseudo-psychologists? What do they believe?
Modern psychology majors on the different areas of application of psychology. For example, the industrial psychology, social, behavioral, etc. and they belief that each of these fields have different models of behavior and mental processes. The modern psychologist believes in scientific research and evidence. On the other hand, pseudo-psychologist emphasizes on the sections of psychology without a scientific backing or any logical explanation. Pseudo psychologists overly rely on machines to explain occurrences rather than scientific research.
2. List and describe the four Goals of Psychology.
...

Material Inequality and Political Theory

Defining inequality and determining factors to assume equality and justice remains to be a vague concept as factors like social class, talent, and needs would often influence how people define these terms. According to Fleischacker (2005), adding to the confusion of defining inequality and means to attain 'just distribution' of goods, services, and rights are several definitions and theories established to try and attain 'just distribution'. With the presence of several theories and definitions to attempt explaining how just distribution can be done, concerns on how it would impact society is raised since political theories vary in concentration and how ...

Compare and contrast Wundt and Galton.

Undoubtedly the father of psychology, Wundt brought psychology out as a science, distinguishing it from philosophy and biology. Wundt, who institutionalized psychology, is prominently associated with structuralism and voluntarism. His approach to understanding the human mind was quite different from that of Galton because, in Wundt’s views, all human brains were the same, and had to be studied using the same metrics (Malone, 2009). As such, Wundt split the understanding of human brain and behavior into two – subjective and objective aspects. Wundt was undoubtedly the psychologist who explained the essence of the primary and secondary qualities as they could ...

In any event, a contract has implied and express terms. Express terms are easy to decipher, and they constitute the substantive part of the contract. Often, contracts impute binding obligations to the parties and violation of any term attracts liability. Implied terms of a contract operate in the underground. In an event of a claim of infringement, the court has to analyze both express and implied terms of the contract. Often, courts allocate liability depending on what term of the contract is in violation. In a practical scenario, some terms are more relevant than others. In the past, courts ...

Research Paper

Economic Growth and Poverty Alleviation
One of the most important aspects of a country is its economy. One of the major goals of every government is to assist its means to achieve economic growth. It is measured in monetary terms, since money is the lifeblood of every country. Without money, a country will not be able to fully operate. Economic growth is also referred to, as the process by which the standard of living of the citizens of a country is increased. It happens when people utilize their resources to make other things that are of higher value (Romer).
...

Introduction

Climate change is fast becoming one of the most important issues facing humanity in the near future. Many countries have begun to establish frameworks that will allow them to avoid dangerous climate change within their borders; one of these pieces of legislation is known as the Climate Change Act of 2008. This piece of legislation, passed into law in the United Kingdom in 2008, establishes a number of foundational legal minimums that the United Kingdom needs to meet before the year 2050. Essentially, this is a legal structure that forces individuals and companies in the United Kingdom to work ...

Cost-Volume-Profit (CVP) analysis is a managerial accounting technique that establishes a relationship between sales volume, costs structure and level of activity that will affect the profitability of the organization. Adenji(2008) gives a comprehensive definition of the concept and states CVP analysis as ‘’The study of target costs, predetermined costs or pre-planned costs, which the management endeavors in order to achieve maximum efficiency in the production process‘’
Over the years, with the growing complexity of the business process, managers around the world are willing to make a roadmap in advance of taking any decision and CVP analysis assist them ...

One of the most notable achievements in legislation by the Obama government is to get the Affordable Care Act signed into law. The Affordable Care Act is a fulfillment of Obama’s promise in the campaigns to fix the US healthcare system if elected. It is also believed that this was one of the strengths of his campaigns when he ran for the presidency the first time. This essay examines the role politics played to get the Affordable Care Bill signed into law. Particularly, it focuses on the active role played by the Obama Administration to ensure that the bill ...

Introduction

In "Inside Dyson: a distinctive company?" , Shepherd et al. (2011) detail the secret of Dyson's success, the company specializing in innovative, design-heavy vacuum cleaners and other household appliances. The successes and failures of Dyson's design efforts (from their successful vacuums to the 3 in 1 vacuums that did not test well with customers) are detailed, as well as their unique perspective on business, which puts quality and innovation over all else.

1 Using frameworks from the chapter, analyse the strategic capabilities of Dyson.

The strategic capabilities of Dyson revolve primarily around the a resource-based view of strategy, with a heavy focus on engineering design; they spend a tremendous amount of time developing ...

Accounting

Accounting
Description: There are risks of unauthorized access to either physical inventory sites or the online inventory system. Specifically, for on-site inventory access, only authorized employees can enter the warehouse with their access cards. For online inventory access, only and employees can login and special passwords should be required. The level of confirmation required should vary according to the importance of the inventory data. This will help different people access different inventory data instead of giving everybody access to data inventory.
Test Procedures: First, the auditors can ask for a list of the employees who has the access ...

MS WORD PART 1

This article is intents to highlight the unfolding events around China’s politician Bo Xilai who was sentenced to a life term in prison due to his alleged involvement in grand corruption. The accused was charge on the following counts; abuse of power, bribery and embezzlement having been a former party chief. The downfall of Bo Xilai come a moment when his wife had been convicted for alleged involvement in the murder of a British businessman Neil Heywood. Perhaps, this events are considered the biggest shakeup to have ever occurred to the china’s political elites group.
The decision to rule a life ...

Radiologists and the complementary professionals and para-professionals face unique risks while at the work place. Exposure to ionizing radiation induces nuclear changes in cells that may cumulatively lead to cancer. In the case of the patient, the exposure to radiation is necessary in order to establish diagnosis or treatment and the benefits should outweigh the potential harm. For the staff on the other hand exposure to increased levels of exposure is hazardous and undesirable. Shielding is used to avoid accidental exposure to radiation, as well as careful obedience to the laws of physics. The effects of radiation lessen as ...

Describe the process of transpiration in vascular plants

Similar to other living organisms, plants possess the capacity to regulate their internal atmosphere. Vascular plants scientifically known as tracheophytes possess conducting tissue which offers independence from a wet or dry environment. These plants have a multifaceted structure of tubes known as the vascular system to carry water and other important solutes. Phloem moves all through the plant as it conveys biological solutes in aqueous states in all direction. Reliant on the period and the plant's requirements, phloem can even alter its flow course.

Xylem originates at the root running via the stems and concludes at small pores known as stomata ...

Cardillo Travel Systems

The Cardillo Travel Systems case shows the way the management cooked up the books only to be caught later. This essay will attempt to answer some questions on this case.
False Representation to External Auditors: The executives at Cardillo Travel Systems were aware it needed to maintain a minimum of $3 million of stockholder’s equity threshold established by the court outstanding against the organization. (Ritterburg, 2012). This was the reason that shaped their intent to falsify the organization’s books to misrepresent facts before investors and creditors. The issue started with the accountants at Cardillo making an improper ...

The study of drugs and their interaction in human bodies is called pharmacology, and comes from pharmakon, a Greek word meaning drug or medicine and logy meaning a study of. In other words, pharmacology can also be termed as a study of either drugs or medicine, and examines their origin, their nature, their reactions in the body as well as side effects (Turley, 2003). The discussion hereunder will focus on different types of drugs that are used to relieve pain, their mechanism as well as their side effects.

Types of drugs used to relieve pain ((Turley, 2003)

Over-the-counter (OTC): These are drugs used to relieve pain, and ...

As a matter of fact and law, it is indeed true that to successfully bring a claim in negligence, the claimant has to prove on a balance of probabilities the existence of a duty of care, breach of that duty by the defendant and a resultant loss, harm or injury to them. This is known as "the three-part test" for negligence. In addition to these essential elements of the tort of negligence, no defenses should be applicable if a claim is to succeed. However, successfully proving the existence of these elements and getting remedies from courts is not a ...

Research Skills

2016
Introduction
The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

Introduction

The world is now experiencing a shift from the industrial age to the digital or information age. Though most industries have reduced the need for manual labor force and shifting to the use of automated machines, the health of employees will always remain in some form of risk. Because of the several instances of unhealthy environment in the work place, employees feel stressed, and they can suffer from much worst ailments. Our natural environment has also changed a lot because of the developments in the society. The air that we breathe is now very polluted. Water and land pollution ...

Summary: In the article titled, “Abnormal Cortex Plasticity in Juvenile Myoclonic Epilepsy”, the authors investigate the role of defective motor plasticity in the pathogenesis of Juvenile Myoclonic Epilepsy (Strigaro et al.). Prior to this study, JME was linked to motor cortex hyper-excitability and to the abnormal function of thalamic networks. This study, identifies a new mechanism that can cause JME, a common form of generalized epilepsy seen in children. The motor cortex plasticity was studied using an interesting technique called the Paired Associated Stimulation (PAS). The details of this technique are discussed in the methodology section. The role of ...

Introduction

Most of the people agree that the relationship between poverty and education is a two-way direction. Increase in the rate of poverty could result to poor educational attainment of people since people living below or near the poverty threshold could not afford adequate education (Krueger & Lindahl 1102). On the other hand, poor educational attainment could result to people being constraint to live below or near the poverty threshold due to the lack or low amount of opportunities (Berg 1). In most of the studies, it shows consistently that economic and social status is an important factor or determinant of ...

Malpractice actions can only proceed once basic requirements contained T.C.A. § 29-26-115 has been met. Firstly, the burden of prove is upon the claimant to provide the standard of professional practice within the community which defendant practices. As a claimant, therefore, prove that I am well vast with the standards of professional practices that should have upheld at the time when the injury was committed. I will also prove that defendant failed to act with reasonable in light of the aforementioned professional standard. It will also be important for me to prove that defendant acted with less care than what ...

The article called Therapeutic Hypothermia after Cardiac Arrest: Unintentional Overcooling is Common Using Ice Packs and Conventional Cooling Blankets by Merchant, Abella, Peberdy, Soar, Ong, Schmidt, Becker and Vanden Hoek was chosen for consideration. Figure 2B on the page 492 will be examined.
- A line graph was used to describe the fluctuations of temperature with time. Line graphs help compare sets of data that are complicated to compare. Figure 2B depicts individual patient temperature courses with overcooling.
- Line graphs are often used to track data that changes continuously. A line graph helps track the trends ...

Introduction

The principle of democracy and promoting the rule of law are two aspects modern constitutions seek to achieve, whether at state or federal level. Democracy connotes majority consensus on the part of the citizens in defining and shaping key issues. It would be inaccurate to assume that the American constitution is inherently democratic (pure democracy for that matter). Essentially, elections are carried out by the majority of the citizenry who choose officials (Chiappinelli, 2007). These officials are given the responsibility of determining the country’s direction. This way, democracy is transformed from the determination of many to where few ...

Since the beginning of the twentieth century there has been a significant increase in such a process as migration. By the beginning of the 21 century there were estimated 36-42 million only migrant workers, with their families - 80-97 million people, according to some estimates - even 120 million. What are the reasons causing migration, and what are the dangers and problems it carries? Migration of population is population movements associated with relocation. It is a complex social process that performs important functions in the life of society and the individual.
The historical role of migration processes are associated with settling ...

The Burden and Standards of Proof

It is now trite knowledge that no case, civil or criminal, can fully, rationally and satisfactorily be dispensed by the courts, tribunal or arbiters without some element of persuasion from both or all the parties involved. This duty or onus on a party to persuade the arbiter; be it a jury, a tribunal, committee or an arbitrator is referred in law as standards and burden of proof. It prompts a party to a dispute to, by way of evidence, prove or disprove a fact in issue. A ‘level of proof’ continuum refers, therefore, to a system used to determine who between or among parties to a dispute ...

Chapter 1:1. Define the State.
2. Define Power
Power - is a capability to impose one`s will, to affect the activities and behavior of other people, even in contradiction to their resistance. Political power – is an ability of one individual or a group of individuals to control behavior of citizens and of society on the basis of state aims.
3. Distinguish Authority from Legitimacy
Legitimacy – is consent of the people with power, when they voluntarily recognize its right to make binding decisions. Authority – is limited responsibilities and rights, formally granted to anyone in order to let ...

Characteristics

Workaholics can be loosely defined as persons addicted to work. Ordinarily, it is the expected that people should approach work positively, fully embracing their work. However, an upper threshold does exist for embracing work. What is over and above the threshold would constitute workaholism. A number of characteristics can suffice for purposes identifying workaholics.
For starters, workaholics have a poor family and social life. They usually spend minimal time with friends and relatives. Usually, their loved and close ones give up on them. Workaholics commit a lot of their time working. They extend their time at the work place and ...

Cover Letter

As Louis Kahn - a famous American architect of Jewish origins – I can mention the necessity of a new building to be designed. Considering the style is mostly represented in the architectural style of Philadelphia, the proposal of a new building will leave no one apathetic. Some significant buildings like the Yale University Art Gallery, Richards Medical Research Laboratories, Salk Institute, and many others may become the prototypes for such a work.
The most impressive thing is the scale of the buildings. Like the majority of other projects, it should be a kind of modern knight’s castle. Nevertheless, ...

Introduction

Every business ought to have strong and attractive public relations to ensure that it appeals to its potential market. Public relations deal with the way an organization portrays itself to the public. In developing strong public relations, an organization ought to create a persuasive mission statement, which will enhance the ability to portray it as an entity that stands for ethical business practices and able to meet its obligations as a responsible business organization. The current paper provides insight on the way an effective mission statement can be developed to enhance the success of a business. Specifically, it will ...

British Petroleum is a multinational corporation that was founded in 1908. It initially had its single wells in the remote parts of Persia. The company slowly grew and within eight years it became one of the largest businesses in the world. It has been broadly divided into three main subsections that include oil exploration and production; gas, power, renewables and oil refining; and marketing section. All these departments work together to ensure that the company achieves its objectives. Since 1995, the company has been in the capable hands of John Browne, who has been its CEO until his untimely ...

Emma Williams’s Case

Arbitration is a formal process for determining a grievance between parties in a conflict. A labor arbitration process involves an employment-related dispute between an employer and employee. The authority of an arbitral award comes from the binding arbitral clause in a contract of employment or the authority given by the parties through the appointment (Walras, 2013). An arbitrator has quasi-judicial powers to investigate, listen to the grievances of the parties and provide a decision, which is binding on all parties involved in dispute. However, arbitration must be launched on time to have a force of law. The dispute in ...

Coaching Session

Sullivan Window Company: Lauren Smith
Having a clear and an effective strategy for product promotion provides the necessary impetus to guarantee a competitive edge in the global market. In the contemporary world, the managers’ efforts should go beyond providing a high-end product to preparing the right reception for new ones. Having an effective and clearly thought out marketing mix is crucial and surpasses sales of even a high-quality product (Becerril-Arreola, Leng & Parlar, 2013). How a company deals with the existing customers and efforts towards attracting the new ones should be the focus of any business entity. Sullivan Window Company ...

Question 1

According to Tregeagle and Orr (2003), they argued that there are many Australian children that at one point or another, during their influential years, are not be cared for adequately. For many, this is a brief period that passes however for some; this maltreatment lasts beyond theirtender years and impacts their life. The abuse of children can be defined as any non-accidental behaviour by any adult in the child’s life that causes physical or psychological harm. The behaviour can be intentional, such as abuse, or unintentional, such as neglect (Bromfield, 2005; (Christoffel et al., 1992).
It was meant ...

Proponents of utilitarianism envision a situation where human actions are judged by their consequences. According to Bentham, the best moral action must always maximize utility. Simply put, actions should ensure they bring about the greatest happiness among human beings. An action that does not promote happiness among people therefore does not meet this threshold. Bentham further argues that such actions must involve the two aspects of happiness; quality and quantity. Consequences, therefore, not legality, should form the basis of justification of actions by humans. Stuart Mill supports this proposition by arguing that bringing or increasing pleasure among humans should ...

Introduction

The aim of any government and society is to promote life where people have fair chances of succeeding depending on their work and adherence to the law. Any society is primarily created to uphold peoples’ life, liberty, and to facilitate their pursuit of happiness. In America, social inequality is predominant and has led to perpetual social stratification and mobility, resulting in erosion of living standards of the people. This paper will discuss and analyze social stratification and mobility in the United States in relation to poverty, race, gender, and education and how they determine individuals’ belonging to a particular ...

Brilliant and Collins (2014) observes that companies have durable advantage or Economic Moats from if they exhibit:

An extensive network of users

Intangible assets that prevent competitors from duplicating their products
Cost advantage over their competitors and ability to earn high margins
Switching costs that serve to deter customers from switching to other service providers
Efficient scale when the niche market is better served by one provider
The financial analysis on Bed Bath indicate that while it is a profitable and stable company it does not have any Economic Moat that will give it durable competitive advantage. In terms of stability, Bed Bath appears ...

The durable competitive advantage is defined by the book when a company has sustainable competitive advantage over its competitors, i.e. long term advantage. This is called as having wide moat. Among other qualitative factors, whether or not a company has durable competitive advantage, is decided using quantitative factors such as return on invested capital, financial leverage, growth rate of equity, current market valuation, positive cash flows, liquidity ratios etc (Otuteye & Siddiquee, 2015).
For the company Bed, Bath & Beyond, Inc., Return on Invested Capital shows that it has remained in a healthy range of 21% to 26% during the last ...

Whether or not a company has durable competitive advantage is determined through various factors such as intangible assets, return on invested capital, positive cash flows from operating activities, profit margins, free cash flows, liquidity ratios, coverage ratios, leverage ratios and growth rates.
For the company Bed Bath & Beyond Inc, we see that the return on invested capital has remained in the range of 21% to 26% for the last five years as compared to industry average of 8 to 12%. Also, the gross margin has remained around 39% to 41% range, when more than 40% gross margin shows durable ...

MULTIPLE SCLEROSIS

The symptoms appearing as a result of Multiple sclerosis are believed to be a result of blockage in the conduction as a result of defects in the synaptic junctions of the nerves, the defects could be demyelination and inflammation of the nerves (Smith and MacDonald, 1999). There is focal demyelination of the nerves, where the myelin sheath is damages but the axonal continuity remains undisturbed. The difference between Wallerian degeneration and Multiple sclerosis lies in the fact that in the former one there is degeneration of the axon also. Other features that can be observed in case of multiple ...

Hart Crane's "To Brooklyn Bridge" is a rare poem that effectively uses diction to convey the immensity of something as large as a bridge. "To Brooklyn Bridge" is much more than a dedication to the famous bridge. The poem's word choice represents the grandiosity of the bridge itself. Its diction and tone combine to achieve a quintessential work that accurately depicts the size and importance of the Brooklyn bridge to New Yorkers and non-New Yorkers alike.

In the first stanza, Crane asks a question in a rather inquisitive tone. "How many dawns, chill from his rippling rest/The seagull’ ...

- The mind or to be more specific, a person’s state of mind serves as an important factor in determining the incorrigibility of the different forms of knowledge. According to the fundamental that Descartes thought, a person’s existence is present as long as he or she has the capability to think. This can be considered as a method of doubt. This is actually one of the most prevalent and most effective methods of doubt because it allows an individual to doubt anything in a world that can be full of factors, variables, and considerations such as mathematics, physics and other fields ...

Introduction

In my experiment, I used the sequential design as my experimental design. It guided me to agree with the hypothesis,” that emotionally loaded words like “sex” and “prostitute” must be exposed for a longer time to be perceived than neutral words. I conducted surveys so that I could come up with the findings and the conclusions of the experiment. The dependent variable in the experiment was the threshold in which the loaded words are used. The independent variable is the time taken in the surveys that I conducted.

The sequential experimental design requires the researcher to complete a ...

Introduction

There are various techniques that are applied to capture energy from the sun for various uses [4]. One of these techniques is by constructing infrastructure that basically allows more sunlight to penetrate buildings for purposes of lighting and in some cases, heating. The second strategy that can be used to capture energy from the sun is by using solar panels: Solar panels are manufactured using photovoltaic cells. Photovoltaic cells have the capacity to capture energy from the visible light spectrum emitted by the sun. Photovoltaic cells are manufactured using semi-conductors, specifically silicon. Approximately 90% of solar panels in the ...

Introduction

The economic activities of companies operating domestically cannot but prove beneficial to the home county. Manipulating large working capital, often having the high rate of liquidity, and generating significant revenue, large ventures naturally are great producers. As such, they contribute to the gross domestic product of a country increasing the overall output picture, as may be seen in the case of Canada and the USA home to large and successful multinational and domestic companies. Besides the GDP, a litmus paper of economic growth, the coefficient of value of large companies is measurable through different economic development indicators. Large companies do pay ...

Discussion

Gastric Banding Device Vs Normal function of the Stomach
A gastric band device is also known as the lap band device. It is being operated on the top portion of the stomach. Gastric band can easily be mounting in the patient’s stomach by surgery known as bariatric surgery. It is used to check the patient’s body mass index. The body mass index of the patients is 35 to 40. It will improve the weight loss, diabetics, hypertension, etc. There are two types of gastric band device; they are lap band device system. This device comes with ...

"Parapsychologists explain a stated remote psychological effect upon human lives is the sensation of being gazed on, which is very much connected toward the idea of the “curse” (Baker). Substantial folktale supports the thought that looking at somebody transmits exceptional strengths, preferences, or effect. Legends to the side, modern surveys settle that the sensation of being gazed on is well-known in every philosophy.
A usual incidence is that of a lady dining unaccompanied at a restaurant who abruptly becomes disturbed. Next the hair on the posterior of her neck elevates and she gets the sense that somebody is observing her- somebody ...

Street-level bureaucrats

When Michael Lipsky refers to street-level bureaucracy or a street-level bureaucrat, he is referring to an individual who is, essentially, the enforcer for a bureaucratic agency-- those individuals who are hired to enforce actions and laws put into place to govern people. Lipsky uses individuals like police and social workers as examples of street-level bureaucrats (Shafritz, Russell and Borick). These individuals, according to Lipsky, vary the levels to which they implement the laws and regulations assigned to them. For instance, a police officer may let one individual off with a warning for speeding, although technically that officer should have given a ticket to the ...

Introduction 3

Report on marketing process 3
Definition of Macro and micro environment and the factors that affect IKEA 5
Macro environmental factors 5
Micro environmental factors 8
Application of segmentation, targeting and positioning at IKEA 10
Segmentation 10
Demographic segmentation approach 10
Behavioural segmentation approach 10
Targeting 11
Positioning 12
Conclusion 13

Reference list 14

Introduction
Marketing is an imperative aspect within the operational facet of an organisation. Thus as a tool for generating product or service awareness, it is significant that an organisation invests into proper marketing tools. Hence, from the analysis ...

Kettl D.F. (2014) notes some barriers that hinder the judiciary, the executive, and the president from carrying out their mandates effectively on the role of public oversight. Most of the actions have a regulation body from which guidelines are drawn. If the regulation agencies, be it the judiciary or other government sponsored bodies receive insufficient resources in terms of funds, human resource, machinery, among others, they are incapacitated such that their role remain below the exceptions. It is worth noting that the availability of resource guarantees the proper outcome. If the government and judiciary allocate insufficient resources to the agencies, ...

Heroism, which can be always observed in an American movie, depicts persons going beyond their powers, capabilities, and commands to achieve greatness on behalf a community, tribe, or group. Abdulrahman Zeitoun is a real person who suffered through hurricane Katrina in many ways. Despite the suffering, he travels the city of New Orleans in his own canoe to rescue people and animals. As fate would have it sometimes, Zeitoun gets arrested and tortured without charges, representation, and a phone call, all because he was suspected as a terrorist. Through his book, The Hero with a Thousand Faces, Joseph Campbell narrates the psychological developments in ...

A 2013 study by Al Jahdali et al. (2013) explored the screening utility of a novel laboratory test for Tuberculosis. The Interferon-Gamma Release Assay (IGRA) is antigen-specific for Mycobacterium tuberculosis, and has some advantages over the traditionally-used Tuberculin Skin Test (TST). Some of these advantages include less tendency to report false positives due to anergy, as well as less cross-reactivity with the Bacille-Camille-Guerin (BCG) immunization and infection by other species of Mycobacterium (Al Jahdali et al., 2013).
In this study, the researchers screened a total of 200 dyalisis patients using both tests: the Tuberculin Skin Test (TST) and the Interferon-Gamma ...

Introduction

Richard Swift has posed an argument that American politics is suffering from “Weak Democracy.” He further argues that in order for the US to have a “Strong Democracy” then the American people must “Democratize the Economy” and “Democratize Democracy.” There are many supporting evidences that Swift provided to justify such arguments. Nevertheless, this essay while agreeing with Swift that the US is indeed suffering from “weak democracy,” refutes his arguments on how to bring about a “strong democracy.” This essay stands on the argument that the United States of America, its people and its politics are, in fact, examples of “weak democracies.” ...

Question 1

Please fully discuss why it is beneficial for a nation that women be elected to political office.
Response:
It is beneficial for a nation to have women elected in the political office. In a global perspective, women are underrepresented in the world of politics, about 20 percent of the average percentage of women in the national parliaments. This underrepresentation is just one of the facts presented for women who are part of the politic arena. In addition, there are many argumentations about the representation of women in politics. On the contrary, justice arguments are clear for the representation of women.
...

Teaching early childhood education, particularly to underprivileged children, has been repeatedly shown to be one of the most effective ways to increase a child’s potential in life. In the years before kindergarten begins, children are developmentally still in a phase where they are developing their sense of self and their sense of the world in which they live (Bowman, 1993). Because of this, simulation, education, and good guidance is fundamentally important to the development of cognitive abilities in children (Bowman, 1993).
Research has shown that children who participate in preschool activities have a greater chance for success in school, once ...

Copycat companies have duped many consumers into buying the wrong brands due to the extreme visual similarities between the copycat brands and the leading brands. Indeed many consumers have confessed to having bought copycat brands while thinking they have bought the leading brands. Leading brands have tried to use unique features to help their products stand out. However, copycat companies somehow still find ways on how to maneuver their ways such that their products still resemble the lead products significantly. It has a negative impact on the lead brand companies.
Despite the major research studies on copycat branding, no ...

Conservation Biology is defined by Michael E Soule as a mission-oriented crisis discipline that addresses the dynamic and problems of ecosystems, perturbed species, and communities. It is a multidisciplinary science that has been developed to tackle the loss of biological diversity.

Conservation Biology is a ‘Crisis Discipline’

Michael Soule notes that Conservation Biology is a crisis discipline because the majority of issues and problems studied by scientists are getting worse at a high rate. However, more damage is likely to happen if scientists delay solving these problems. It requires one to act before knowing all facts. Conservation biology is unique in one way, it is war to political science, ...