A case study of Ya Kun Kaya Toast
Introduction
Ya Kun Kaya Toast is a chain of cafes in Singapore that specialize in the toast products, commonly known as the Kaya toast, boiled eggs, and coffee (2012 Ya Kun kaya toast). Though it started as a small-scale family business in 1994, it has boomed to a span of fifty stores across the neighboring countries such as the China, Japan, and South Korea among others. The business model of the toast chain draws from the rich Chinese culture and traditional colorful identity. It is important to note that the company operates under a limited menu that encompasses such ...