Toy Industry College Essays Samples For Students

Analysis on toy safety in regards to the recall of toys manufactured under Mattel Corporation in 2007

Introduction
The toy industry is a large industry which generates about $71 billion in the business market. The toy companies need to generate toys that are suitable for the children to play with and will not cause any hazards to the children. China and USA are in the worlds spotlight when it comes to the toy industry. About 60% of toy manufacturing happens in the China. A lot of companies manufacturing toys in the U.S. have established subsidiaries in China. Mattel Corporation is one of these companies. Mattel Inc. was started by Elliot Handler and Harold Matson at a garage ...

Introduction

The Marketing department is one of those departments of a company that work by presenting the products or services of the company in front of the general public and it is known as an important department from the standpoint of an organization. Market analysis, trend analysis, potential analysis and forecasting analysis are some of the elements of Marketing Mix used specifically to market the products of the company effectively and accordingly, as well. Tools like Segmentation and 4ps are some of the major ones that used specifically for the purpose of increasing the market share (Sheehan, 2010, pp. 43-46). The ...

1.0 Introduction
It is important to critically scan the macro environment before producing a product or expanding into new market or region. Moreover, the detailed analysis of the marketing strategies helps to correctly identify and target potential customers (Cant, Strydom, Jooste and Plessis 2009). This report will briefly discuss the macro environmental scan and marketing strategies which will be followed by detailed recommendations.
2.0 Product Description
The product is the toy that will be especially launch for the occasion of Christmas and will be branded under the name of “Santa Christmas Spin”. The top will spin along ...

Introduction

In today’s competitive market arena, firms’ main aim is to surpass their competition by capitalizing on every emerging opportunity and gaining an edge over competitors. Personal selling is an activity undertaken by firms at large to ensure active engagement by their clientele and creating demand for their products. The paper explores some of the characteristics of personal selling that should be adopted by sales force in order to influence buyers in a crowded marketplace and direct them towards the firm’s products. The report discusses the selling process of the star projector lamp DIY (do it yourself) product; manufactured ...

Introduction

Toys R Us was founded in 1948 in Washington, D.C and was originally just a baby furniture store. Since that time, the store has grown into a world-leading toys, video games, and baby products retailer. The company now owns over 863 stores in different locations across the U.S and 755 stores in 38 other countries (‘About us - toys“R”us corporate’, n.d.). The Corporation also recognized the value of e-commerce and launched online retail shops called Toysrus.com and Babiesrus.com that are two of the most visited websites in the online toy and baby products shopping categories. The company ...

Abstract

This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...

Situation Analysis

Started in California as a garage workshop in 1945, producing photo frames, Mattel transformed itself into a leader in the toy and marketing industry, recognized for many major innovative and unique products. This transformation was a result of a strategic vision and better understanding of the opportunities and external forces by its founders, Ruth and Elliot Handler and Matt Matson. By 1965, the company became a USD$ 100 million businesses with continuous and sustainable growth over the past decades. In spite of the success of the operations, the company went through a number of challenges over the years.The launch ...

Introduction

The United States is one of the most developed and industrialized country in the world. In the past, it has been the manufacturing hub and one of the world’s largest suppliers of various types of goods. Recently though, the country seem to have ceded in the background. The United States’ toy industry, for instance, have imported at total of $21.4 billion worth of toys in 2010 alone; the bulk of which (almost 90%) came from China. Across all industries, the country has been consistently exceeding its import, particularly with China, as compared to its export every year. In ...