The search engine market took a new direction in 2009 when Microsoft decided to introduce their search engine, Bing. By then there were already Google and Yahoo in the search engine market. Since Bing’s launch, which was said to have cost a massive 100 million dollars, there has been a debate on which engine offers unique and better services between Google and Bing. The two search engines have almost a similar way of searching which makes users unsure of what Bing offers that Google does not or vice versa.
The organization of the search results on the page background brings out a difference ...