Comparative Financial Performance Analysis of Bayerische Motoren Werke (BMW) AG and Audi AG from 2010 to 2014
Introduction
This research paper is dedicated to make financial performance analysis of BMW AG for last five years from 2010 to 2014. Apart from the intra (within the company) analysis, the financial performance of BMW AG is compared to one of its business rivals in the German automotive industry. The competitor selected for comparative inter-firm (outside company) analysis is Audi AG. Not only in the German market, BMW AG and Audi AG compete in the global automobile manufacturing industry as well which makes the analysis presented in this report more important to all the market forces including existing shareholder ...