Customer and Market Profiles
This part of the report is still based on the real performance on the virtual marketing and firm management firm I and my group mates participated in. Basically, the game was all about managing a firm and reaching a certain set of goals such as recording more than 20 million USD worth of profits and having a certain edge over the competitors in terms of market share, the balanced scorecard computations, among other functional and performance indicators that can be used to evaluate the firm’s activities and its outcomes.
The name of our firm is MJR Inc. In the world ...