Question 1
Direct marketing is whereby a marketer strives to reach a specific prospective consumer. In this case, a company targets a certain individual who will most likely respond to the advert in a positive manner. A company applies an interactive manner to reach certain individuals; expecting to have a purchase of their products from such individuals. Mass marketing is targeted at a certain mass of people without segmentation. As far as the comparison between these two types of marketing is concerned, their evolution takes center stage. The evolution of mass marketing was brought about by advancements in broadcast media. There was growth in TV audiences and the ...