Mimz cup & cakes Company
This paper explores a case of Mimz cup &cakes Company that has been actively in the market for roughly one year. The company operates in the city of Doha in Qatar and involves in baking cakes and chocolates. It has a capital base of around $100,000. This work attempts to aanalyze the marketing dilemma Mimzcup&cakes Company experiences in its quest to penetrate into the markets of Doha City as well as the markets beyond. In particular, the exploration bases its arguments of the dilemma that face the company as results of its age in the industry, size and ...