Fenton, William. "Using Sponsorship to Drive Environmental Awareness And Change." Journal of Sponsorship 3.2 (2010): 124-129. Business Source Complete. Web. 7 Mar. 2014.
This articles explores how sports organization use sponsorship money to develop some attractive platforms for brands to showcase their showcase their environmental initiatives and produce new environmentally friendly products. The author adds that other stakeholders such as energy companies and automobile sector, which have the incentive to reduce emission, are currently making significant contribution to such organizations. This article will help in completing this research because it offers descriptive details on the efforts of ...