Market Planning
SWOT analysis is a process used in evaluating the strengths, weaknesses, opportunities and threats that occur in any business entity (Phla & Richter, 2009). It comprises of specific objectives of the business venture and identifies both the internal and external factors that are favorable and unfavorable to achieve the set targets and objectives of any given firm (Phla & Richter, 2009).
Factor
- strength
- weakness
- opportunity
- threats
Product
- Variety kind of Safe guard Soap. (bathing, Showering, washing etc soaps)
- Lack of means to access remote areas.
- New market place & identification of a market gap.
- High competition in the market I.e.
- Delta soap, Medisoft, ...