1) In reviewing this case a s a public relations practitioner, identify the legal and ethical dilemmas that Jet Blue faced in seeking to maintain relationships with key publics.
In dealing with the Steven Slater case, Jet Blue had a very difficult line to toe. On one hand, it needed to be able to demonstrate that it had a staff of highly trained, professional staff on its payroll. On the other hand, Slater's insubordination and rebellion captured the imaginations of jet Blue's client base; it could not simply condemn Slater's actions without seeming a poor sport in the eye of the ...