Marketing Course Works Samples For Students

There are a number of benefits that are derived from the internet most notably the transformation of various business organizations. Through the internet enabled procurement systems, production, customer service and procurement costs can relatively be reduced as a result of stiff competition and expanded market niche. The cost can further be reduced by shifting sales and information to even lower-cost channels. The internet drastically accelerates speed-to-market by considerably reducing the time required to transmit, receive and process various business communications like shipping notifications and purchase order.

On the other hand, data communication can be defined as a transfer of digital information ...

Abstract

As a senior manager of a computer company that competes with Apple, Inc., this paper will conduct a SWOT analysis of Apple Inc. that could help me with my own strategies. The Analysis will identify roughly five factors of Apple’s Strengths, Weaknesses, Opportunities, and Threats, and will explain why each factor is relevant. It will go into explaining why each example its strength, weakness, opportunity, or a threat. After the analysis, a strategy there will be proposal as well as a product introduced to take advantage of Apple’s vulnerabilities that will help increase my firm’s market share (AIU, 2014).

Introduction

According ...

Conduction of Qualitative Research

The steps for conduction, design and methodology in a qualitative research are as follows for any qualitative of study.
- The first step in conducting a qualitative study on any topic you should have a clear question pinned down.
- There can be a typical thorough literature review to understand other researcher’s work. The library and internet can be ...

When it comes to communication with the mass public, television advertisements are the most persuasive and peculiar forms. These commercials have profoundly influenced habit of thought. With great certainty, it has become a vital model in the structure of public discourse. With commercial advertising, there has been a drift away from the use of prepositions, a universe of address from which words as "true" or "false" come from, since the 1950s. Prepositions were substituted with images that created an emotive appeal rather than challenging the truth-value to form the foundation of buyer's assessment (Postman, 2005). This has widened the gap between advertising ...

Introduction

In general, every firm possesses a specific market structure, which is mainly determined by the number of buyers, number of sellers, ease of entry or exit, and the degree of product differentiation (Arnold, 2010). The underlying determinants give rise to four types of market structures. These include perfect competition, monopoly, monopolistic competition, and oligopoly.

The short-run and long-run equilibrium for firms in a perfect competition industry is considerably different. Both short-run and long-run revenue data for a wheat farmer have been shown in table 1 and table 2 respectively.

In the long-run, it is assumed that the entry of new ...

Management:

Advantages of small businesses going global through incremental stages rather than starting as a global start-up are many. A global start-up faces major risks. Even though market research has been carried out on the prospective market, the company has no experience in the global market place as opposed to a small company going global through small incremental stages. When a small company decides to go global, it already has the market experience from a local operation market. This experience will provide the company with the ability to gauge which of its products are suitable for the international market. This is opposed to a company ...

IKEA is considered as retailer internationalization since IKEA’s plan into entering a new location is organizing strategic objective, understanding the local nature of markets and using outlet as a retailer’s product. A strategic planning is required for IKEA when internationalizing into a new location they are moving into so as to be successful. Psychic distance and Uppsala model should be applied into their strategy and wherever they move into would be a success as IKEA already possess a strong brand image, also has strong relationship of network structure, large number of suppliers and customers would easily associate with them

Implementation of the Recommendations

With respect to the recommendation ...

For a long time, the diamond industry had been characterized by the monopoly power of De Beers. It was a price setter in the market for diamonds with its total share of the market reaching approximately 90 percent towards the end of the 1980’s. However, about three decades later, there has been a significant reduction in this monopoly status. Presently, De Beers has lost control over this niche industry. It is no longer De Beers that determines the prices for diamond, but rather the free or independent forces of market demand and supply.

De Beers had initially obtained its monopoly ...

Summary and perspectives

In chapter 10, the author discusses the concept of oligopoly and how it affects the environments where oligopoly is a characteristic. Under this circumstance, the people who come up with decisions ensure that strategies are brought into place. Moreover, the amount of funds given to the different players has come as a result of strategies made by the firm. To this extent, it should be noted that the payoffs given out as payments could result into two major scenarios. Losses or profits ensue as a result of the respective decisions made by industry players. There are different strategies that individual players can ...

Emerging markets refers to markets that are in a transition from developing to developed markets. They are as a result of rapid growth in the economy which results from heavy industrialization. This rapid growth leads to their economies growing at double digits thus their increase in revenue and resources. A good example is China which has surpassed the growth rate of the United States of America. Cavusgil’s (2013) study found the following: embracing of new technology by emerging markets has led to rapid growth of production (p.332).
Technology strategy will work effectively in emerging markets by making businesses to ...

Questions

Q1. The quick growth in the soft drink industry such as the Pepsi and Coca Cola involve the high profit limits and the pricing of its premiums as distinguished to other beverage drinks; hence, making this a strategic element of the globe and the U.S. market for beverages. Different categories require different types of beverages; hence, dividing the global market into various categories of products like the sports drinks, energy drink, and the relaxation drinks. The United States took a drinking data, and found that sports drinks were the most consumed beverage, followed by drinks that were in vitamins.

It ...

In recent years, the health sector has become a very competitive field. Health institutions have been forced to develop effective strategies to counter the competition. The only solution has been to improve the quality of health care and create a good rapport with the customers. Gaining ground on the market is not an easy affair in health care as it is a delicate balance between ethical issues and business strategies (Ward, W. J., 2004). Krona Community Hospital is on a mission to remain competitive in the health care sector within this region through ensuring effective delivery of quality care. A comprehensive business strategy ...

Johnson & Johnson has gained relevant experience in the field of public relations, given that the group of companies was founded over thirty years ago; it definitely had a role in the evolution of public relations. Indeed, J&J has been held aloft in the PR world for nearly 30 years as the torch-bearer of the “right way’ to handle a crisis (Yaxley, 2010). Its public relations personnel, strategies, implementation process and assessment have matured over the years. Johnson & Johnson is a holding company which majorly deals in pharmaceutical products which are under constant scrutiny due to issues of quality ...

Chapter 4

- The firms are pursuing cost leadership strategy and in this strategy advertising is essential. It is considered fixed cost because it is showing the people or shifting their focuses on the products with similar qualities as their competitors’ products but at a lesser price. On the other hand, product-differentiation strategy is based on advertising the unique qualities of the products and their reasonable costs.

- The actions the firms can take to ensure that economies of scale exist are 1- they make sure that the volume of production reach the optimal level where the average cost per unit ...

Terry Zupita must decide whether she should invest in Universal Autos, which is an American firm that is partnering with the Chinese government to manufacture U.S. automobiles in China. If she makes the investment, it appears that Ms. Zupita’s money will grow substantially during the next few years. However, friends and relatives have told her that UA might use child labor in its Chinese plants, and that employees often are abused in such plants. Should Terry purchase UA? If she does, she could be supporting exploitation of children and mistreatment of employees.1. Is there an ethical problem? If ...

Question 1:

Managed care has had a significant effect on the service delivery in the US. First of all, it has given the general population a chance to choose the kind of service they wish for and who they prefer to give the services to them. As such, the citizens have a chance to access the services of their choice. This is very important as it makes the people have both physical and psychological relief after getting teh services. This facilitates quick recovery. Managed care system has also helped in raising the standards of service care delivery. The different health personnel ...

What is fiat money? Why is fiat money important in the United States today?

Fiat money is a kind of money that has no intrinsic value. It has value of exchange but no value in use. It is used as money because the government decreed it as valid money and the public willingly accept it in exchange of goods. Normally, fiat money bears “legal tender” feature and includes modern paper currency, coins and checkable deposits.

This kind of currency is very important in today’s modern economies like the United States primarily because it is widely used as ...

Finance: Finance as a term can be defined as a science of managing money and other related assets. This management has to do with banking, investment and credit. This science of management also involves monetary resources, funds and especially funds in government or any corporate body.

Efficient Market: An efficient market is a market that is assumed to have all the pertinent and the necessary information which help the market participants to transact fairly. This information should be available to all the participants fairly at the same time and the prices in the market are expected to respond to this information. ...

SWOT Analysis

For successful formulation and implementation of a company’s marketing strategies for its products, the analysis of both internal and external product and company environment is arguably crucial. In this case, it is imperative for the company to apply SWOT analysis tool. SWOT analysis primarily entails the analysis of the company or product’s strengths, weaknesses, opportunities and threats. Pahl and Richter (2009) identify SWOT analysis as a vital tool for effective decision making and in the understanding of the autonomies between an organization, or product, and its internal and external environment. Table 1, below, provides a summary of the product (Ruffle ...

Introduction:

The analysis was conducted so as to study the behavior of two stocks i.e Commonwealth Bank of Australia and ABM resources. We began our analysis using various financial and government websites. For Instance, the risk free rate was derived from RBA, Australia using 30 Day Bank Accepted Bill as a proxy. On the other hand, all the stock related and market index(S&P 500-APX 200)information was derived from Yahoo Finance. We concluded the report by conducting a regression analysis between the excess return of each stock over risk free rate and excess return of market index over risk free rate

Stocks Analyzed

...

Assume you are consulting for a media conglomerate that is perplexed by the parting fates of Blockbuster and Netflix. As a consultant, you want to highlight the varying fates of the two companies via a strategic audit. Focusing on (i) customer (ii) product and (ii) market audits, compare and differentiate Netflix and Blockbuster’s differing fortunes to date with 1 difference between the companies for each audit and a KPI (measure) to understand customer engagement, product success and market performance. Explain the reasoning behind each KPI. First of all it is important to comprehend what is meant by the term strategic audit. For any ...

Labor cost

Effect of the World Economy as China commodity increases
Chinese has employed wide use of the mass production as a manufacturing strategy. This has lowered the price of commodities compared to other markets in the world. The Chinese product has been more competitive in the entire market and contributing largely to the economy of the country.
The exported products to the international market from china have a competitive advantage due to the low cost. In comparison to other markets the Chinese products such as DVD player and sweater among others, are cheap and hence attracting consumers. United States has ...

The sports apparel company is aspiring to enter the international market (China) to drive its sales and revenue. The local market is at saturation level and the company has been forced to seek a foreign market to sustain profitability. The population in Shanghai city is the target market. As the business development manager, it is one’s responsibility to put in place the relevant structures such that the company will be venturing into that market in two years time (by 15th April 2016). The sales and marketing department will send a team of personnel in the target market to assess the ...

Abstract

Global market operations require that a multinational organization considers policy structures that prove effective in the management of its global operations. An examination worldwide operation of Maersk Line in 135 countries around the world reveals that the company has employed investments in innovation and capacity building as the main driver of its supply chain components. Based on this six operational areas that encompass; customers, competition, operational costs, communication, technology and environmental pollution the paper investigates the efforts made by the management at Maersk Line in effectively running its supply chain worldwide. The paper finds that several challenges and opportunities are ...

Question#1

The null hypothesis is a hypothesis, which is checked for consistency with the existing sampling (empirical) data. Often used as a null hypothesis act hypothesis of no relationship or correlation between the studied variables, no differences (homogeneity) of the distributions (or parameters of distributions) of two and / or more samples. The standard scientific approach for testing hypotheses the researcher attempts to show the failure of the null hypothesis of its inconsistency with the available experimental data, that is, to reject the hypothesis. This implies that there must be adopted another, alternative (competing), excluding the zero hypothesis. Used in the statistical ...

VALS lifestyle profiles

After taking the survey, I found my primary lifestyle profile is an experiencer. An experience is an individual with high energy levels and takes on into a new challenge with vigor. Additionally, I am motivated by the need to express myself. As such and experiencer consuming patterns are impulsive with the need to possess a product appearing as soon as they identify it, and without prior consideration of its purchase. This habit is explained by their need to quench rapidly their curiosity of the product in question, and to satisfy their experimental nature. An experimenter/ experience is bored easily with a prospect ...

Management: Course Final Paper

Introduction
In earlier studies, organization change has been defined as the breaking down of existing structures and the creation of new ones. In other words, it is a transformation of an organization between two points in time. Such a scenario can develop anxiety, uncertainty, and ambiguity in the minds of employees due to differences in experienced, socio-demographic characteristics, attitude, knowledge and behavioural patterns. For overcoming the employees’ nervousness management, organizational change agents put stress extensively on employee readiness predictor variables. As clearly stated in the literature, employee attitude and employee readiness factors pose a significant affect in preparing employees physically and ...

Abstract

The major financial systems in management of any finances of an institution include balance sheets, income statement, statement of owner’s equity and statement of cash flows (Baker & Baker, 2014). The balance sheet is an important tool in the assessment of the organization’s ability to meet its long term obligations. The income statement, on the other hand, gives a summary of the organization’s transactions over a set period. The statement of owner’s equity is a financial statement that uses information from the income statement and provides the same to the balance sheet. It analyzes the changes in profits of a ...

Response paper on the material I gave you

In marketing, there are the aspects that are considered in the provision of the products and services in order to attract customers and to increase sales. They play a great role in winning the customers’ trust and meeting their taste and preferences (Kotler 106). Customer satisfaction is the beginning of good market relationship. The products and services are classified into two categories - consumer products and industrial products. In these categories, it depends on the purpose of the product when it is purchased. It may be for personal consumption or for further processing in the business sector.

In today's ...

Financial Analysis: Amazon Inc.

The primary source of revenue for the company is the sale of wide range of products it offers on its consumer facing website. Apart from revenue earned from the sale of merchandise, the company also earns revenue from services like AWS, advertising, publishing etc.
In terms of trend in sales of the company, the same have consistently increased over the years. As the graph indicates, Amazon has been successful in increasing its revenue, courtesy, increasing online demand from its customers. With increasing time spent by adults surfing online, the sales revenue of the company has shown a steady growth. ...

Interactive Persuasive Thinking

Interactive Persuasive Presentation
Communication is essential for every organization either internally or external. For every organization to carry out their processes well, there is a need for an organization to ensure that the communication in an organization is going on perfectly. Hence, there is a need for the organization to ensure that the communications methods are as cheap as possible in order for the organization to minimize its cost to the minimum. Cost is not just an issue as one may come across deals that are cheap but not effective. With these, there is need for the organizations to ensure ...

Description of Business Audience

Description of Business Audience
Business success depends greatly on the behavior of its audience. As norm, businesses respond by identifying their audience, their preferences, as well as their capabilities and inabilities. A business audience refers to a group of persons that constitute a community of possible buyers of a specific product (Cram, 2009). Apparently, the definition, business audience is not every person that the business would interact with, but specific persons who are willing and capable of engaging in business deals with the business.

A major obligation of the marketers is to identify the socio-economic trends of the target audience. ...

Part A: Your Marketing Plan

Executive summary
Business operations are dependent on effective planning. Admittedly, the most fundamental facet is marketing plan. As such, a marketing plan generates an overview of the approach that an organization will inculcate in ensuring brand growth, awareness and sales within the market of operation. Marketing plan necessitates an effective blue print that an organization incorporates towards sustaining profitability, shareholder returns and necessitating returns on the investments made. Accordingly, from the evaluation of AHA beverage company, a marketing plan forms a plausible tool towards the launching its AHA vitamin water. Thus, through the inculcation of the marketing plan, the organization will ...

Finance is a broad field, in which there are number of things would be stride upon. In estimating the future sales, organizations have to consider numerous things in total. The main theme of this assignment is to answer with certain computation with the help of different provisions in total

Ans-1)

Projection of sales would always be effective from the viewpoint of an organization, and an organization could not get certain added advantage without projecting their sales effectively. There is certain estimation, which should be taken into consideration, while projecting the sales of a company. The stance of projecting the sales of a mature ...

Business

Executive summary
Marketing is a fundamental process within the operational mandate of any organization. Accordingly, through marketing, businesses manage to generate product awareness through extensive approaches construed towards both product development and reach to target customers. Encompassing four facets of product, place, price and promotion, marketing is a holistic tool towards sustaining sales and market growth of an organization. Hence, through the inculcation of the diverse principles within the marketing facet, organizations reap successful outcomes. Most specifically, a marketing plan is directed towards developing an effective product policy statement in regards to vision, mission, goals and various approaches towards product launch ...

Transfer pricing is a process where prices or rates used when selling products or services between parent companies, divisions, departments, or subsidiary (SMULLEN, 2001). It exists when two related companies (the parent company and a subsidiary) trade amongst each other. For example, a US based subsidiary of Coca-cola trading with an African subsidiary of Coca-cola. When such subsidiaries engage in price establishments for a transaction the results are transfer pricing.

WITTENDORFF (2010) provides that in transfer pricing the prices set for the exchange may be the original prices set for the products or the original purchase price or a rate reduced to cater ...

Introduction

Marketing research as a process helps an organization to come up with a way forward in terms of marketing a product or service to prospective target market, based on both qualitative and quantitative method and tries to minimize the risks and also to understand the consumer’s decision making process with regards to a product or service as per their needs and wants.

The marketing research process is sequential and starts with the research objective, in terms of a launch or re-launch of a product or service, for example the objective is to launch a juice.

Then comes the type of consumers targeted for ...

- DQ1. ARE THE VIEWS PRESENTED IN THE TWO ARTICLES CONSISTENT OR DO THEY VARY, AND IN WHAT WAY? AFTER COMPARING THE TWO VIEWPOINTS, HOW WOULD YOU DESCRIBE THE ROLE OF STRATEGIC LEADERSHIP IN ORGANIZATIONS? WHO SHOULD PARTICIPATE AND WHAT SHOULD BE THEIR GOALS?
The views presented in the two articles are consistent in that they appreciate the need for strategic leadership in the turbulent and changing modern business environment (Boal & Hooijberg, 2000; Ireland & Hitt, 1999). However, there are some inconsistencies. Ireland and Hitt’s article dwells on six components of effective leadership while that by Boal and ...

Marketing Strategy

A marketing strategy implies the line of approach that an organization pursues to maximize opportunities with the aim or goal of increasing sales and to attain competitive advantage. It (marketing strategy) includes all short, medium and long-term activities that aim at achieving the desired goals of competitive advantage and increased sales (Peter, Olson & Grunert, 1999, p.333). Pricing, on the other hand, is the most direct approach that a firm/company uses to communicate with the clients or customers. Pricing strategy is the most difficult pillar of marketing to implement. This is so because it integrates vertical and horizontal decision making in ...

Financial Analysis: Amazon Inc.

The primary source of revenue for the company is the sale of wide range of products it offers on its consumer facing website. Apart from revenue earned from the sale of merchandise, the company also earns revenue from services like AWS, advertising, publishing etc.

In terms of trend in sales of the company, the same have consistently increased over the years. As the graph indicates, Amazon has been successful in increasing its revenue, courtesy, increasing online demand from its customers. With increasing time spent by adults surfing online, the sales revenue of the company has shown a steady growth. ...

It is my responsibility as the new VP of Marketing at Clipboard Tablet Co. to firstly analyze the performance of my predecessor, and secondly, provide an in-depth analysis of the performance of the X7, X6, and X5 tablets. The goal of the analysis is to focus on the products, and take into account all the related factors which include the product life cycle, and competitiveness in the market. In addition, the analysis will include a thorough financial performance review of each of the three products. The financial performance review will focus on the price, per unit margin, total sales, and ...

As compared to the right issue, the fund collection through bonds or loan notes is cheaper and quicker for the management of the business. Investors can sale or purchase bonds or loan notes issued by the listed companies in the stock exchange or bond markets. Therefore, the issuing of bonds on short term or long term basis is the most attractive ways of raising funds. However, in the calculation or estimation of the bond face value and the coupon rate, the market interest rate plays an important role. There is a strong relationship between bond prices and market interest rates. If ...

This analysis will use the top companies in the food and beverage industry. In a the past three years, PepsiCo Inc., Tyson Foods Inc., Nestle and the Coca Cola Company. All of these companies portray exemplary performance, they are all not as consistent in their competition. A few of these companies make very inconsistent profits that fluctuate each year from high profits to also large losses. PepsiCo Inc. is among the companies that are very successful and consistent in the market. The company has continually provided good quality to its consumers. Tyson Foods is also a well performing company, but which ...

GM is in the form of an oligopoly market structure this is where the companies are controlled by a few firms. This make it difficult for other firms to penetrate the industry because of the market barriers put in place (Dwivedi, 2010). In this market buyers are perfectly aware of prices, but there exist seller’s entry barriers. GM had been selling cars with faulty doors for the last three years. This is a clear indication that, GM market structure is not competitive. The situation is made worse by not having a firm that could have replaced GM faulty models. There is ...

Why are two people who witnessed the same event last month likely to describe it differently today?

The minds of human beings are different in terms of retaining information and encoding it in future, which may be influenced by various factors that the individual or the people may undergo or experience within the period that he or she is supposed to retain given information. One month period, is an extremely long period and it may be the turning point for the mind of an individual and it needs to be undertaken with the extreme measure to ensure reliability of the given information as people have different mental abilities. Different environments within which human beings live may ...

Therefore, the regression equation for the staff costs vs. Sales becomes

If the sales increases by 1 million then the model predict the staff, cost will increase by 14.942497 million. The line of best fit indicates a positive linear relationship between the staff cost and sales. The convergence of the points towards the mean further shows little variation in the various factors/variables that determines the staff cost in the company. There is little erroneous data indicated by a single outlier at the upper right corner of the chart. The coefficient of determination further a test to a god fit to the data ...

1. Recruitment of Sales Team

As the sales manager of UBER, I have the primary responsibility of recruiting suitable candidates for sales management profile in the organization.

- Method of Recruitment

The main methods of recruitment that shall be utilized for hiring new team members include the advertisement in newspapers, advertisements in job websites, contacting recruitment consultants, employee referrals and social media websites such as LinkedIn. The walk-ins shall be conducted through advertisements in the leading newspapers and job websites such as Monster.com providing the details about the job experience, skills, qualifications and hiring criteria. Social ...

P1: Marketing is a social process, which identifies, forecasts and satisfies the needs of the customers in a profitable way. Marketing strategies are overall plans, which fulfill the needs of the customers . Marketing techniques ensure the effective delivery of a market plan. The three marketing techniques available are growth strategies, survival strategies and branding techniques. The four categories of growth strategies are “market penetration, market development, product development and diversification” . Market penetration refers to increasing the number of consumers buying the product. Market development refers to marketing an existing product to a new market. Product development refers to selling a ...

Development of a quality product is one of the most important parts for the success of the product. However, it is very important to market the quality product in the right marketplace to generate the best sales for the business profitability. Therefore, it is very important to carry the sales and marketing arrangements of any product to make it successful. The sales department of the business normally conducts the meeting with the suppliers and few customers. Most of the efforts of the sales department team are consumed on the supply and demand equations of the products and it ...

Summary and perspectives:

Chapter 13 discusses topics that are considered supplementary to the coverage of other topics discussed prior. These include topics such as Limit Pricing to prevent entry, Predatory Pricing to lessen competition, Raising Rivals’ Cost to lessen competition, Price discrimination a strategic tool and many others. Apart from being supplementary topics, the topics aim at giving practical adjustments to market failure at points that the others have failed. However, these advanced topics are faced with limitations that can only be achieved in mature markets.

For instance, limit pricing cannot be perfect to a point of eliminating incomplete ...

- P/E Ratio stands for Price-Earnings Ratio. The variables that affect P/E ratio are market price of a share. Market price of the share is what it is trading at the stock exchange. The second variable that affects the P/E ratio is the Earning Per Share. Earnings per share are calculated by dividing the Net Profit after Interest and Taxes divided by the number of shares outstanding. All of these calculations reveal how much the firm is valued in terms of stock valulation.

- Stock valuation uses the time value of money in the calculation. There are several concepts ...

A truly free market is controlled by supply and demand and lacks regulation. As such, the government should not interfere with failing businesses because the market has the ability to naturally correct itself by ridding itself of poorly performing businesses. Despite the fact that the American founders dedicated most of their efforts to ensure that America was a free market, this has not been the case for a long time now. Researchers today argue that the American economic system today is rigged by capitalism activities. The American government has long lost faith in the free market and has repeatedly artificially corrected ...

Introduction

In the present business world the assumption is that firms would like to maximize profits, but in the real life maximizing profit has a great impact on the society and the economy (Wigley 1996). Firms are classified according to the type of market structure they belong to. There are four types of market structure; perfect competition, monopoly, monopolistic, and oligopoly. The main factors that influences a market structure are; the number of buyers and sellers, the degree of product differentiation, the knowledge of buyers and sellers regarding a commodity and the strengths of barriers to entry and exit. Different industries ...

Introduction

In the field of business, especially in relation to production and manufacturing industries, creating new products is always a distinct process that is taken into account with full consideration on the hierarchy of procedures. Relatively, the attention placed upon such operations confer to the need of defining the product, what it is for and how is it supposed to provide what the market demands for. Considerably attention to detail is necessary. This is the reason why it is always important for product creators or developers to have all the necessary documentations they need through research to be able to study ...

Part 1

A marketing survey leads to a collection of different types of data about a particular market or consumer group. The data collected can be from various elements of a market (e.g., a sample of car owners or night shoppers). If we are going to base our decisions on the results achieved through market research then, the research has to be highly valid.
There is an often quoted statement “There are three types of lies---lies, damn lies, and statistics” by Benjamin Disraeli. This statement is true if the statistical procedures are not applied prudently and authentically. There are two main sources of misuse ...

Tencent is a social networking firm that provides various services to Chinese internet users. The company has shown accelerated growth since its establishment. The following discussion focuses on Tencent Holdings in terms of its growth, business model, value creation and market and growth granularity.

Growth

Why select Tencent

Tencent is an investment holding company that provides a variety of services such as; internet value-added services (IVAS), e-commerce transaction services, on-line advertising and mobile and telecommunication value-added services (MVAS). The company was founded in 1998 and forms one of the largest Internet Service Portal in China (Tencent Facesheet). The main aim of ...

Thesis

This paper is on the Interactive and Digital marketing strategies of Tesco and Amazon.com. The first section of this paper will analyze the websites of Tesco and Amazon.com on the basis of information availability, navigation, surprising facts and information and flaws of the site. The second section of this paper will analyze the difference between retailers that have websites and brick-and-mortar stores (TESCO) and retailers that have sold directly through the website (Amzon.com) and if Tesco encourages their customers to visit their physical shop or remain online shoppers. The third section discusses how both these stores communicate ...

Ewert (1989), argues that, within their thoughts, the morality and justness of an economic structure are significant than its efficiency (p. 103). This appears to be logical, considering how inefficient and bloated the national budget, the economy, as well as the stock market are in the current era. The stock market currently is indicating a high record, on the contrary the economy continues with a turndown trend. The stock market, in addition, is extremely connected to the world market, making it inefficient and more precarious.

Ewert (1989) is to the opinion that market ought not to be judged via moral ...

India is among the fast emerging economies that has attracted interest of Multi National Co-operations (MNCs) for investment. The main driver of this is basically the growing population in India, which makes India the second most populated country, this coupled with its growing economy makes India a lucrative venture for Multi National Enterprises (MNEs) .

The population of India presents an opportunity for MNCs to put the McCarthy’s four marketing mix model as well as Potter’s 5 competitive forces to the test as this promise profitability. Rathore (2008, p. ii) observes that the opportunities that India presents ...

Introduction

The graph above shows the astounding growth of the Chinese and Russian economies in the last 30 years. The graph shows the Gross Domestic Product (GDP) of both countries from 1990 to 2012 and it clearly shows that the Chinese economy has over paced Russia. In fact, the online web resource “The Guardian” reported that China‘s GDP slowed down at a rate of 7.6 percent in 2012 . This “slowdown” is ...