McDonald's Course Works Samples For Students

ANCOVA is a procedure of analysis of variance procedure where the effects of the covariates (extraneous variables) are eliminated from the data of the dependent variable before analysis of ANOVA is carried out. ANCOVA permits the control of the linear effect of extraneous variables unwanted in a study (Bradley, 2009).
ANCOVA Utilizes regression analysis to eliminate the effect of extraneous variables in the analysis. ANCOVA is used to enhance the precision of group comparisons through accounting for variation on the prognostic variables. In the analysis for imbalances in the prognostic variables, ANCOVA is also used to adjust the comparisons between ...

Americans and Japanese mingled very well in the second war leading to merging of culture in both sides. These affected the two types of food they ate and how the food was prepared. Japanese eating styles changed by the introduction of MacDonald. The company introduced a lot of food stuffs that was in Japan previously (Watson, 167). This led to the change in menus in restaurants and other social laces. The introduction of fast foods the Asia was a new thing that changed the style of preparing food from their traditional way of cooking. This led to hamburger becoming a Japanese traditional ...

The Role of Marketing

Marketing is a managerial process where a customer’s requirements are identified, anticipated, and met in a manner which is profitable (Ferrell and Pride, 2010). Marketing functions to recognize the needs of the customers and setting in place systems in which their needs are met. Marketing is a function which must occur in synergy with other business functions to be successful (Ferrell and Pride, 2010). It is very important for businesses today to dedicate resources to marketing because the success of the business is pegged on the realization of its organizational objectives. Understanding consumer behavior can allow the company to be able to ...

P1: Marketing is a social process, which identifies, forecasts and satisfies the needs of the customers in a profitable way. Marketing strategies are overall plans, which fulfill the needs of the customers . Marketing techniques ensure the effective delivery of a market plan. The three marketing techniques available are growth strategies, survival strategies and branding techniques. The four categories of growth strategies are “market penetration, market development, product development and diversification” . Market penetration refers to increasing the number of consumers buying the product. Market development refers to marketing an existing product to a new market. Product development refers to selling a ...

Introduction

Owing to the increasing number of globalized operations among many international organizations, the extrinsic (external or environmental) factors have largely the key drivers of their success. For an organization to cope with and operate effectively in a global business environment, a comprehensive analysis of the environmental factors affecting its operations such as economic and trade practices; political and legal systems; ethics and social responsibility; demographics and physical infrastructure; and technology. Ideally, this paper presents a critical analysis of environmental factors affecting McDonald’s Corporation.

McDonald’s Corporation is the world’s largest retail chain of fast food restaurants (Schlosser 2012). Founded in ...

McDonald’s is a renowned multinational company prominent with running fast foods and restaurants. The company has operations in nearly 119 countries worldwide and serves almost 68 million customers per day. McDonald’s is headquartered in America. The company’s operating models restaurants includes subsidiaries, franchises, or business operated stores.

McDonalds capitalizes in demonstrating increased customer service across its various outlets and this culture has enabled the company to increase its competitors. Customer service relations has been critical in attracting and retaining customers across its various outlets. An observational culture that one would notice on entering into any McDonald’s ...

An evaluation of the strengths, weaknesses, opportunities, threats and trends in the business environment in which the business operates provides an avenue for the growth, and the development of the business in regard to decision making based on the SWOTT aspects affecting the business in one way or the other. According to Kessler (2013, p. 814) such an analysis is particularly “based on brainstorming activities by stakeholders such as customers, investors employees and other knowledgeable parties in an attempt to develop strategies for the future direction of the organization.” Daily Health is a fast food restaurant operating in the ...

It is the aim of any company to expand its commercial activities across its national borders despite the many risks associated with the same. The main risk may be changes in political systems, which mainly occur when the party in power loses the elections. For example, in 1977 in India when the opposition party won the elections, there were some changes in policies, and this action negatively affected the Coca-Cola company operations in the country. Other risks include the loss of assets due to fighting or nationalizations and financial factors that may affect wages, commodity prices, exchange rates and ...

- Introduction

Consumer-brand relationships are one of the most important area of concern for businesses as consumers have gained a much more powerful and influential position in the current business environment. The various organizations are striving hard to strengthen and enhance the consumer-brand relationships by connecting emotionally with consumers and increasing sales through consumer loyalty. The present paper aims to analyze the role of culture in forming consumer –brand relationships.

Adam Smith, the Father of Economics also known as the first free-market capitalist, wrote at the closing of the 18th century that consumption is the singular end and function ...

- Burger King.

Vision: Burger King has more or less retained the same vision it had when the then known ‘Insta- Burger King’ restaurant was transformed by the two franchisees, James McLamore and David Edgerton into Burger King in 1954. The original Burger King vision was “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.”  Now, over the last sixty odd years, the company’s vision has morphed into a more consumer oriented approach with its “Have it your way” campaign. The new vision statement is “We proudly serve the best burgers in the business , plus a ...

Part A: Your Marketing Plan

Executive summary
Business operations are dependent on effective planning. Admittedly, the most fundamental facet is marketing plan. As such, a marketing plan generates an overview of the approach that an organization will inculcate in ensuring brand growth, awareness and sales within the market of operation. Marketing plan necessitates an effective blue print that an organization incorporates towards sustaining profitability, shareholder returns and necessitating returns on the investments made. Accordingly, from the evaluation of AHA beverage company, a marketing plan forms a plausible tool towards the launching its AHA vitamin water. Thus, through the inculcation of the marketing plan, the organization will ...

Business

Executive summary
Marketing is a fundamental process within the operational mandate of any organization. Accordingly, through marketing, businesses manage to generate product awareness through extensive approaches construed towards both product development and reach to target customers. Encompassing four facets of product, place, price and promotion, marketing is a holistic tool towards sustaining sales and market growth of an organization. Hence, through the inculcation of the diverse principles within the marketing facet, organizations reap successful outcomes. Most specifically, a marketing plan is directed towards developing an effective product policy statement in regards to vision, mission, goals and various approaches towards product launch ...

Conduct online research on the case Pelman v. McDonald's in which it was alleged that McDonald's was partially responsible for the health problems associated with the obesity of children who eat McDonald's fast food. Should McDonald's and other fast food restaurants be judged negligent for selling dangerous products, failing to warn consumers of the dangers of a high fat diet, and deceptive advertising?

The case of Pelman V. McDonald’s was based on the type of food that is served by the fast food restaurant. The main issue was that McDonald’s failed to warn its ...

Balanced scorecard is a performance measurement tool, which allows companies to monitor the achievement of the company strategy and organizational goals. Unlike most of performance measurement systems that narrowly focus on financial performance indicators, balanced scorecard gives a holistic picture of the company performance by evaluating it from 4 perspectives: customer perspective, business process perspective, learning and growth perspective, and financial perspective (Niven, 2008).

Customer perspective is central for most organizations, as customer satisfaction is the greatest determinant of company success. This part of the balanced scorecard measures how well the company manages to add value for their customers. ...

James bought Popcorns in China. Does this imply that these Popcorns came from America? This is not necessary the case. However, a majority of us view America as cultural imperialism. Fundamentally, this implies that emerging nations are acclimatizing to the American way of life. For instance, many nations have acclimatized to the American popular music, American TV Shows like MTV, as well as, American foods like McDonald's. In my opinion, Americans have tried to impose their culture to the whole world, through their items. In other words, Americans have tried to make other nations to adjust to their culture ...

One of the most successful companies to set up business abroad is the famous shoe and sports apparel manufacturing and marketing company Nike. The Oregon-based company does business in 45 countries, employing nearly a million people, outsourcing products from more than 500 factories worldwide. The company reaps the benefits of this global strategy by the billions, with Nike’s revenues for 2010 reached US$ 19.014 billion and a net income of approximately $2 billion in the same year.

A company of this size and reach would not set up shop in one country in the same manner as it would in ...

Introduction

Marketing research as a process helps an organization to come up with a way forward in terms of marketing a product or service to prospective target market, based on both qualitative and quantitative method and tries to minimize the risks and also to understand the consumer’s decision making process with regards to a product or service as per their needs and wants.

The marketing research process is sequential and starts with the research objective, in terms of a launch or re-launch of a product or service, for example the objective is to launch a juice.

Then comes the type of consumers targeted for ...

Q1: Basic building blocks of organizational structures (Specific examples). The basic building blocks of an organizational structure include division of labor, vertical linkages, horizontal linkages, and informal linkages (The Saylor Foundation [TSF], 2014). Garment manufacturing requires division of labor, or the assignment employees to the following steps: design, procurement, production (cutting, sewing, and, printing), quality assurance, and packing. Vertical linkages are exemplified by the lines of responsibility in a business school between the dean of college, the department chairs, and the department professors. Horizontal linkages are exemplified in the manner in which GE could conduct its divisional planning, wherein ...

1. Some hyper-globalizers claim we live in a borderless world where states don’t matter. Critique this claim by providing specific examples of the role of state in the context of globalization.

While globalization is incredibly powerful because the borderless world allows for the transfer of jobs, resources to be extracted and mobile individuals to access markets overseas, the role of the state is more important than ever. Amartya Sen's essay "Globalization, Inequality and Global Protest" makes the argument that a globalized world seeks a workforce that is educated, in good health and relatively “free” in order to maximize opportunities for ...

Importance of Global Marketing

Political and legal environment have effects on the companies that want to do their business globally. The political and legal environments are the policies and laws of society and the present government that affect marketing. The political situations include the stable and unstable. This leads to creation of opportunities and threats. Knowing the political and legal environment is important because of the following reasons:

- It helps in the selection and operation in foreign markets- this happens through analysis of the stability of the government that the business intends to operate. The government laws are supporting the business or ...

DQ1: Exchange Rates.

A. I spent my recent holiday vacation in South Africa, which is quite an inexpensive destination with various world class financial institutions that offer attractive exchange rates. Upon arrival at the O. R. Tambo International Airport in Johannesburg, I found a forex bureau that offered forex exchange at 0% percent commission to travelers. I exchanged 2000 US dollars and received 21,400 South African Rand (R).
During the next four weeks of my vacation, I exchanged currency once at a forex bureau that charged 5% commission and later found out that I could exchange currency in Automated Teller machines at ...

Introduction.

Contrary to the belief that at least 50% of hotel businesses fail during their first year of operation, and 95% within five years, latest evidence reveal that at least seven out of ten hotel entrepreneurs do not survive in their first year of operation, and only 51% survive the first five years (CANINA, and CARVELL, 2007). The reasons behind hotel failures range from financial, management, and personal traits. The business requires commitments, excellent customer services, and producing quality demanded by customers. It also requires adjustments in tastes and preferences to match the continuous diversification and changes in demand structures ...

Part 1

The strategy adopted by MacDonald’s is effective in a competitive market. The organization has added variety of foods into its menu and removed some foods that were regarded as unhealthy. The company has decided to go for healthier foods. The organization has improved on the use of technology to cater for its tech-savvy clients (Dean Robinson, 201). The improved food quality, ambience and the use technology has given Macdonald a competitive edge. Similarly, increased marketing through advertisement has also improved the uptake of its food products.

The organization has removed some foods from its menu and replaced them with healthier ...

- It is not uncommon in today’s world to hear the news of termination of lower level or assembly workers in order to make leeway for large salaries of top executives to be paid. It is a matter of opinion whether such actions are justified or not. Many companies argue that it is the strategies adopted by the top management and executives that leads to the growth of the company, and hence they have first claim on the earnings of a company. However, people against such an action argue that this action is not justified because the assembly workers are ...

- The decision problem

The problem under study is concerned with deciding, whether it is worth expanding the business of the investigation company that currently functions in one city. As the company already has the developed client base, good image and significant expertise in the field of investigative services, growing the business seems the most logical way of developing the business. However, significant concern is associated with the company’s possibility to attract the attention of clients at the new location and, therefore, profitability of the new venture.

The concern under study is supported by the fact that the ...

Cejudo Cordoba, R. (2013). Making Sense Of Doing Wrong: On The Justification Of Compromise Decisions. Crítica , 45 (135), 29-53. Retrieved from http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/search/advanced

This paper holds that compromises are types of agreement and types of decision. Its major objectives are the following. First, is to identify the formal organization of compromise situations (CD), or dilemmas where some CD cannot be avoided that includes jeopardizing the integrity of the maker of the decisions. Second, that by the notions of Amartya Sen’s of the basic and compulsive judgments and create a CD in a condition of compromise that is justified be morally. It concludes that the justified compromise situations involve rationally justified moral regret that assists to bridge the gap between consequentialism and deontology, respectively.

Cohen, M. A. (2012). Empathy in Business Ethics Education. (C. MacDonald, & A. Marcoux, Eds.) Bus Ethics J Rev , 1 (18), 113–119. Retrieved from http://dx.doi.org/10.5840/jbee2012918.

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Criminal Law

Question No. 3

The biosocial perspective is an essential tool in order to develop both effective prevention and rehabilitation programs. Some of these biosocial factors include socio-economic deprivation, poor parental supervision, low intelligence, anti-social parents and siblings, harsh-child-rearing approach, delinquent friends and impaired decision-making (Cole and Gentz, 2013). Delinquency prevention efforts must not only be based on psychological but biosocial theories. Delinquency, especially on the part of the youth, should be directed at strengthening the child’s life at home and personal relationships. Family problems such as alcohol and drug-dependency issues, child abuse and sexual abuse can trigger deviant ...

Chapter 1

risks. I’m not much of a risk taker. As such, although the business world seems exciting, I feel a bit intimidated by the fact that I have to face all these risks once I join this world. Also part of what makes it intimidating for me is that I think that the skill of knowing when to take risks and when not to take risks is not something that can be effectively learned from school or from reading books. Instead, I think that this skill is best learned through experience. This then means that I would have to make a lot ...

1) The new process by McDonald’s helps to deliver fresher hamburgers to its customers. Unlike the old make-to-stock process, where hamburgers were prepared before customers placed orders, the new process allows hamburgers to be assembled after the order is placed. The key elements of the new system are the use of technology for storing ingredients and the response time of 15 seconds. Despite the improvement in hamburger freshness achieved with the new process, McDonald’s hamburgers are still not the freshest. Wendy’s is using a slower process, in which hamburger is cooked from raw ingredients after the order ...

Globalization has many advantages. The consumers are able to get access to a variety of goods from various producers and at a cheaper price. This improves the standards of living of the consumers. In addition, inefficient producers are removed from the market and this ensures quality products that at low costs (Milward, 2003). Therefore efficient allocation of resources is encouraged. In addition, the relationship between countries improves as people from different countries trade. Globalization also enhances technological transfer and this facilitates faster development of the poor economies.

Globalization however has several disadvantages. The effects of globalization are not the same for ...

1. Company description and stakeholders’ analysis

In my first month as the CEO of Supply Fan, a local medium sized company, situated in Dover, I got to understand in details nature of the business, the connections between different operational chains and between different categories of stakeholders. Moreover, from the beginning of my activity within this company, I also got to know the organizational culture, the company’s values, vision, direction, according to specific guidelines traced by the previous management. All these combined, determined me to critically observe the company’s social performance.

The company I now run is activating in the distribution sector and acts as a ...

Abstract

There are many theoretical assumptions pertaining to social change form classical, intermediary and contemporary sociological schools of thought. Even physiology; psychology, metaphysics; spiritual physics attempt explanations of social change from their paradigm of existence. As such, social change can first be considered an interdisciplinary concept which is inevitable since it impinges on every aspect of life experiences. In the following pages of this mini exposition the writer will examine social change by making comparisons between traditional and modern urban societies; relating responses to this phenomenon by advancing suggestions on how we as a society can deal with the not so ...

1. Read chapter seven from Forrest McDonald, E Pluribus Unum: The Formation of the American Republic, 1776-1790. Indianapolis, IN: Liberty Fund, 1979, the answer the following questions. This rubric will be used to score your response question assignments. (20 pts.)

a. What problems faced the Philadelphia convention from its inception?

The convention faced some problems during its inception, which would ultimately jeopardize its practicality. First, was the challenge of identifying which power was legitimate as provide in the convention. Furthermore, the convention did not contain the bill of rights which were the fundamental aspects initially sought. Absence of this hampered the route to success. Additionally, there existed the tussle between the republicans and the democrats. In most instances, these two groups often have different ideologies and each would like their wishes to be fulfilled. This became eminent during this ...

Marketing mix plan

Introduction
The marketing mix is a fundamental concept in any organization that wants to gain competitive advantage over other organizations in the industry. The marketing mix can be used to create value and stimulate demand for a product (Dlabay, Scott & Scott, 2010, p.414). The marketing mix plan is determined by the marketing plan objectives. The marketing mix composes of eight components, which include the product or service, promotion, pricing, place, physical evidence, people, process, and packaging.
The coffee market is dominated by a few major brands, which include Starbucks, Costa Coffee and Coffee Republic. Over the years, the coffee ...