Abstract
The 1956 US Presidential election in was a similar contest to the former contest in the year 1952 and pitted Republican Dwight Eisenhower and Democrat’s Adlai Stevenson. Republican’s Dwight Eisenhower beat Stevenson in a similar manner to the year 1952. This happened despite the intense speculation in the winter of the previous year the incumbent Dwight Eisenhower would not run owing to his failing health. His failing health emerged as a campaign issue in the electioneering period and was used by the opponents to fight him. The year 1956 was also the year that television commercials were used a great deal ...