1. Executive Summary
UniTour (short for “Uniting Tourism”) is a niche travel service provider that offers affordable prices for families and young groups of people. UniTour targets people who want to take a break from the technology and enjoy the genuine virtue of real-life communication. The second major target segment are families with communication problems. With the help of UniTour’s special services, its customers can experience a truly unique vacation that improves their relationships and encourages them to get to know each other better. UniTour’s motto is “No cellphones. No laptops. Only what truly matters.”
Key components of ...