Business
Executive summary
Marketing is a fundamental process within the operational mandate of any organization. Accordingly, through marketing, businesses manage to generate product awareness through extensive approaches construed towards both product development and reach to target customers. Encompassing four facets of product, place, price and promotion, marketing is a holistic tool towards sustaining sales and market growth of an organization. Hence, through the inculcation of the diverse principles within the marketing facet, organizations reap successful outcomes. Most specifically, a marketing plan is directed towards developing an effective product policy statement in regards to vision, mission, goals and various approaches towards product launch ...