Introduction
Porter’s five forces model plays a significant role in determining the level of profitability and attractiveness of a firm or an organization. These forces have different levels of influence on an organization, thus need to be evaluated separately. This is essential prior to developing a marketing strategy that will suit the market conditions. Marketers need to plan efficient strategies that will help organizations gain competitive advantage. Factors to be considered in developing or enhancing a marketing strategy include the changing consumer behaviors and the changing business environment. These issues are captured well in Porter’s five forces. These forces include bargaining power ...
