Business
The J M Smucker is an American Company. It manufactures products like fruit spreads, ice creams, and natural peanut butter.
Expansion in the Mexican Market
The goal of the J M Smucker Company is to sell peanut butter in the Mexican Market. The Company has decided to focus on only two age groups in Mexico. First age group includes children belonging to the age group of 4-14. The second age group includes youngsters from the age group of 15-24. The total population of Mexico in 2014 was 119.6 million from which first group comprises of 20% children and the second group comprises of 23% ...