Consumer Creative Writings Samples For Students

1. Perception. This involves how the buyer, after seeing the product or service being offered by the seller, he/she identifies and interprets it into a pictorial presentation that makes sense. The manner in which the buyer perceives the product will greatly determine whether the seller will sell it or not (Solomon, 2014). It is therefore, upon the seller to ensure that he/she presents the products in the best way that can attract buyers.
Application: In the video, the actors and actresses are dressed in appealing clothes which are likely to attract the attention of the viewer. Viewers, upon watching ...

Question 1

Chapter 5 explains the consumer’s behavior towards the selection of products to consume. The chapter addresses the factors that influence the consumer decision process. The consumer’s decision depends on the marketing mix psychological needs, social factors as well as the situational factors. The market mix entails the product line and its development policies, price, promotion and distribution of the product at convenient places. The psychological needs constitute the reception of the marketer’s message by the consumer; the motives, perception, learning, lifestyle and attitudes among others. The consumer preference for products is influenced by the social environment ...

(Reforming the financial systems)

Introduction

The term financial crisis is mainly applicable to situations where certain financial assets suddenly lose a large part of the nominal value. Through the crisis, the financial institutions equally lose value and become incompetent in the local as well as international financial markets. Financial crisis is a major cause of economic crisis where the economy experiences a downturn in liquidity as well as unpredictable inflations. However, when the financial crisis occurs several things may be done as a solution but the reformation of the financial system is one of the actions that may be undertaken. ...

The best example of family and consumer conscience one can learn from the movie ‘Fireproof’ released in 2008. The movie gives an understanding of the equation that suggests that needs and intentional resources are equal to the enlargement of the conversation.
The first concept of identified needs in the movie occurs when a young girl Catherine asks her mother that when will daddy come home? And she replies that he will soon come home. So the goes on to ask her mother in innocence that can she marry daddy so that he can spend a lot of time with him. ...

Story of the product

Wheretoget.it is a ​​young online project, which helps people to find their favorite clothing items from photographs. It works quite simple. Once registered, users upload pictures of things that want to find and buy, and readers help to identify a brand of clothing, give a link to an online store, where the thing is sold, or at least find similar things. Usually to find a necessary thing takes less than three hours and in 84% of cases the search is successful.
The site was launched in 2011, but now it is very popular. Its creators, Nicholas Metske, Gilles Babinet and Romain Moyne ...

Introduction

Porter’s five forces model plays a significant role in determining the level of profitability and attractiveness of a firm or an organization. These forces have different levels of influence on an organization, thus need to be evaluated separately. This is essential prior to developing a marketing strategy that will suit the market conditions. Marketers need to plan efficient strategies that will help organizations gain competitive advantage. Factors to be considered in developing or enhancing a marketing strategy include the changing consumer behaviors and the changing business environment. These issues are captured well in Porter’s five forces. These forces include bargaining power ...

Visual Art by artist Barbara Kruger

Abstract
This paper is an introspection of the works of the visual artist Barbara Kruger. She is a conceptual artist and had access to art and advertising spaces that are public. Therefore she decided to the weapon of advertising against itself. Through her work, Kruger brings everyone’s attention to topics of consumerism, feminism. They are a depiction of revolt against a flawed culture, where one cannot feel they exist without purchasing loads of products that they might not need. To introspect the topic in more detail, we will go through three artworks of the artist and try to ...

Consumer Product Print Ads

Choose a Real Consumer Product
- The selected real consumer product is Shampoo.

Target Audience

- The women from the age group of 25 to 44 years are the target audience.
- As women are the one looking for new product and technologies for satisfying hair care experience.
- More emphasis is on a professional woman as target market.
- The ones who are very hair conscious and want to look their best.
- A product that provide professional quality salon like service.
- Clinical evidence helps them in making buying decisions.
- The purchase of ...

Karen McVeigh initiates an extremely significant discussion on organic food. His argument is based on various factors that make organic food unfavorable for human consumption. The article argues that conventional food is the best compared to organic food. This is based on the research that was carried out by Food Standards Agency (FSA) (McVeigh, 2009). However, this conclusion by FSA has been criticized on various basis of platform.
This conclusion is based on adverse research that was carried out 50 years ago. This was a research on the nutritional value of organic and nutritional food. However, the conclusion defines ...

New Product Development and Launch in the market

Introduction
This report entails the development of a marketing plan for the launch of a new product which I have named I-Active Multi-Function Cleaning System to be presented to the American intercontinental brainstorming conference which is a meeting of elite entrepreneurs and marketing executives. As a marketer I have worked hard to make this product popular among the consumers and decrease its failure in the market.
The product I will develop is known as the I-Active Multi-Function Cleaning System which is a three in one cleaning system. The cleaning system is unique in that has three of the major cleaning systems that ...

Business

The company will make an income of $148,000+$12,000=$160,000 to break even in one year.

How much revenue will the business have to earn to break even in economic terms?

The break-even point in economics term considers the opportunity cost as follows $148,000+$12,000+$35,000=$195,000

Suppose Sarah buys the building. Now how much will the business have to earn to break-even in economic terms

The business will now earn $148,000+$35,000=$183,000
What might be the objective of a museum? What might be the objective of a firm? Do they have the same objective? Explain
The goal of a museum is to break even such that the money the institution makes can pay the workers and maintain the place. The aim ...

The franchise opportunity most preferable to invest in would be McDonald’s Hamburgers, chickens, salads. This franchise has a total number of 12,221 outlets in the U.S and has a start-up cost that ranges from $995.9K to 1.8million. There are four types of consumer products; shopping products, specialty products, convenience products, and unsought products. McDonald’s sell products of different kinds to its customers and they are mainly convenience products since they sell non-expensive products to its customers and have little shopping efforts.
Product mixes, and items that are of a variety is important to a company. McDonald’s started off ...

Like the old adage says, money does not buy happiness, nor does materialism or consumerism. Consumerism/materialism is not only a personal problem, but an environmental one. In our contemporary society, we have countless shopping malls/centers where individuals use extra time spending their cash than ever before, explaining why the number of Americans filing for bankruptcy is ever increasing. The co-authors of Affluenza: The All Consuming Epidemic discuss in detail the concept of consumerism or materialism, taking an opposing stance on the subject of consumerism. This book is split into 30 chapters, categorized into 3 sections, placing consumerism in the context ...

Introduction

In fact, money does not purchase happiness. Neither does materialism nor consumerism. New research indicates that consumerism or materialism is not only a personal problem but also an environmental problem. In our contemporary society we have countless shopping malls/centers where individuals use extra time spending their cash than ever before. This explains why the number of Americans filing for the bankruptcy is ever increasing. The co-authors in “Affluenza: The All Consuming Epidemic” have discussed into details the concept of consumerism or materialism. Generally, this is an anti-consumerist book that contains 30 chapters and it is divided into 3 sections, which ...

International Operations

McDonald’s global management strategies cover the many different organizational functions of operations, marketing, human resource management, finance, research, compliance and other aspects of management. Because of the size and complexity of operating in the international marketplace, these functions confound McDonalds with many different, complex and often inter-related issues. On top of these functionary requirements, the food chain gian also has to deal with external factors that complicate the situation such as a country’s culture and the legal and administrative framework that an international corporation must work with to be eligible to compete in that said market place. Thus a ...

Introduction

Affluenza: The All-consuming Epidemic is essentially a “must read” book for any educator or financial counselor who has debated the concepts of voluntary simplicity, happiness, “keeping up with Joneses,” “stuff,” over consumption, and “enough” with the students or clients. As an extension of extensively celebrated 1997 PBS TV documentary called Affluenza, this epic book cleverly uses illnesses terminology in its chapter headings to give a description of a powerful virus called Affluenza.
The chapter headings describe Affluenza with terms like aches, convulsions, congestion, exhaustion, scars, among others. Basically this book is divided into 3 sections, which similarly have medical overtones. These ...

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Abstract
International business has gained popularity recently as it helps companies to expand their business and generate greater profits. The objective of this paper is to analyse a company’s global operations and its competencies. It also analyses impact of economic and political policies, use of technology and globalisation on firm’s performance. McDonald’s has been selected as a company for this analysis. The paper analyses the use of comparative advantage, economies of scale and differentiation strategy by the company to gain competitive advantage. It also discusses the impact of economic like trade restrictions and labour laws, and political ...

Abstract

Economics is an academic discipline that deals with scarce resource planning. Macroeconomic and microeconomics are two fields of economics, dealing with decision making at aggregate level in the former and individual level in the latter. Microeconomics discusses individual preferences and macroeconomics considers aggregate scenarios. An analysis of self-decisions reveals that, in spite of the difference, these two fields are closely linked and interconnected. The microeconomic decisions taken by individuals impact macroeconomic variables, and macroeconomic phenomena impact individual decisions significantly.

Keywords: Macroeconomics, microeconomics, economics, consumer preference, corporate tax reduction

Introduction

Adam Smith stated that economics deals with the nature and causes ...