Current crisis
Contemporary modes of communication often exaggerate utility of public relation. But, owing to domination of media globally, techniques of public relation has ironed out several issues in business and politics. However, negotiating crisis in modern parlance witnesses dual ramifications. Firstly, when PR is a convincing tool that influences or manipulates its target audience; and next, when implementation of beguile methods of lobbying creates PR crisis. Thus, the current crisis is a mosaic mesh of crisis management in PR and by PR.
Few examples can elucidate how PR got entrapped in crisis. Last year, Hyundai was caught up in massive trouble ...