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Abstract
International business has gained popularity recently as it helps companies to expand their business and generate greater profits. The objective of this paper is to analyse a company’s global operations and its competencies. It also analyses impact of economic and political policies, use of technology and globalisation on firm’s performance. McDonald’s has been selected as a company for this analysis. The paper analyses the use of comparative advantage, economies of scale and differentiation strategy by the company to gain competitive advantage. It also discusses the impact of economic like trade restrictions and labour laws, and political ...