Business Network
Abstract
Over the last decade, the competitive business environment has seen significant changes. Corporations use business networks instead of traditional marketing methods. High-tech companies and large industries have a challenge of aligning their management to suit this new trend. The management has to look far beyond regular clients and suppliers, into a complex web of companies establishing research and development networks, reliable supplier’s web and ambitious partnerships. SMEs are also adopting and implementing the business coalitions in their operations just like their large corporation counterparts. The goal of business networks is to enhance competitive advantage and draw closer ...