Brand Critical Thinkings Samples For Students

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

Introduction

Different countries have different subcultures with each subculture demonstrating certain characteristics. The following discussion analysis a sub-culture from Japan called Gyaru.

Description of Gyaru sub-culture

Details
Gyaru is a Japanese cub-culture generally consisting of young girls. Gyaru is a Japanese name meaning ‘gal’. Gyaru sub-culture originated in the 1970s and always classified as a sign of youth rebellion. Members of Gyaru can be found around the street corners in all major cities in Japan. They are characterized by heavily bleached hair with, mostly with dark brown and blonde shades, extremely decorated nails, and funny makeup as shown in figure 1. Figure 1 shows Gyaru girls with ...

Marketing Products and Services

Theory of Branding Imagery and Attributes
Marketing Products and Services
Theory of Branding Imagery and Attributes

Introduction

Literature provides the dimensions of the impact of the theory of branding imagery and its attributes in marketing products and services as applied to this process in the Nokia and Microsoft agreement. Aligned to this is how textual stimuli combined with the influence pictorial marketing practices using product brand engages the consumer in spending decision-making behavior. Purposeful evaluation of the theory of branding reveals quality consumption as well as sophisticated visionary reactions to advertising producing emotional reaction and responses to the ...

As a brand manager of a large consumer products company, the sources of power that goes with the position are as follows: legitimate power, reward power, expert power, and referent power . Legitimate power is vested by the organization in terms of the position as brand manager of toothpaste. As such, it was explicitly stated that as part of the job, the responsibility entails designing strategies that would encourage the advertising and production groups to promote and manufacture the toothpaste more effectively. Likewise, legitimate power is also vested of the position as explicitly stated in the company’s policies and procedures. Accordingly, ...

Management

The idea of campus sponsorship started back in 2009. The initiatives aimed at enabling the student organizations in all colleges have a platform on which they are able to raise money and finance their operations. The brand manager needs a convincing module that will enable the student organizations to receive funds at a constant rate. This is because there the system lacks a standardized formula of providing funds to college based organizations. A survey study points out that student activity generate income of approximately 500000 dollars and 2 million dollars annually.
The investors need an assurance that the capital outlay they make ...

Critical Management Paper: Questions and Response 4. Critical Analysis: Cultural Innovation Tomorrow_____________________________________________- What are according to you the strengths and weaknesses of the cultural innovation method? Explain. (audrey nico)Strengths:The cultural innovation method get some advantages compare from other methods, here are a list of them.1/ Cultural strategy leads to new opportunities.Cultural strategy allows companies to discover new opportunities in “old” categories. In those fully developed categories, incumbents tend to put emphasis on product-level competition rather than their cultural expression. They use well- worn and conventional cultural expressions, which creates numerous opportunities for cultural entrepreneurs from a cultural perspective. 2/ Cultural ...

Dell Computers is one of largest U.S. producers of personal computers, storage devices, business servers and workstations. Emphasizing long life-cycles, serviceability and reliability of their products, Dell Computers use variety of brands, this can be basically classified into Business/Corporate and Home Office/Consumer. The first group includes such brands as Latitude (business-focused laptops), Power Connect (network switches) and Dell Compellent (storage area networks), while desktop computers for home use are produced under Inspiron, Studio and XPS, representing budget, mainstream and high-end classes of products respectively (Dell, 2013). For the purposes of this assignment I would like to analyze branding and ...

Personal Branding

Personal Branding
There are numerous concepts, which come under the ambit of marketing itself, and among them, the name of branding is one of them, as it is one of the most important activities lie in this particular section (Mobray, 2009). The main perspective of this assignment is to talk about the branding itself by detailing down some of the major answers of questions.

The concept and utilization of branding could be extremely important for an organization in total, as it is associated specifically with the long run growth of a company. Branding is an important and vital concept ...

The Story: Part One; Question 1

- In order to receive trademark protection, it is required that the trademark be distinctive. This implies that the mark should be able to clearly distinguish a specific product (good or service) as originating from a certain producer. To this end, consumers and the public should be able to identify the source of the product by just seeing the trademark. Secondly, the trademark to be registered must be in use commercially. Otherwise, the trader must give written evidence that they intend to use the trademark for commercial purposes in the future.
- There are four main types of trademarks, namely; ...

Biology

1. There are certain situations where we practice selective behavior that favors certain traits. A lot of times when individuals are acting as a member of certain groups, their actions are usually tailored towards being in conformity with those of other members of the same group. For instance a prominent member of a certain professional organization may decide to listen to a particular brand of music and because other members of the group interact with the individual and look forward to them as an important personality, others might also want to listen to the same brand of music. Also, if members of the ...

A brand can be defined as the term, name, symbol, design or other features that identifies the goods or services of a seller as distinct from those provided by other sellers. In the past, branding had been used to differentiate a person’s cattle from others people’s by use of a distinctive symbol that was burned into the skin of the animal using a hot iron stamp and this branding was adopted in business, advertising and marketing. An example of a modern brand is the Coca Cola which is owned by the Coca-Cola Company.
Brands are usually the most valuable assets of ...

Description of the company

Tushly Inc. is a small clothing store specializing in casual wear. It sells cloths under the brand name tushly, which is a brand that facilitates progression, exploration and discovering of new trends and style. The clothing store needs to grow and become more competitive in a crowded and highly competitive clothing business. The market is composed of high end clothing brands including retail fashion stores and fashion boutiques. For the purpose of growth in the market, I have proposed a new product line focuses formal wear including accessories that accompany the formal wear such as shoes, hats and belts. The new product will ...

I think that line-extension will be successful in general. However, it will not necessarily be effective for everyone. For it to be successful, a company must know its customers and its brand’s limitations (TippingSprung, 2012).
Although some do not favor line extensions, it cannot be denied that a lot of companies have successfully implemented this strategy up to this day. For example, Kraft came out with Jell-O Instant Pudding, which was available in many varieties (Gordon, 2004). Gillette has also successfully implemented line extensions. For example, it has extended its razors and blades product line to Sensor, Mach 3, ...

Contemporary issues in marketing

Part 1: critical review of a journal article: Alcohol advertising and youth by David Jernigan
Credentials of the author
Dr Jernigan is a renowned scholar who has made significant contribution in alcohol policy and the field of public health in general. He has also made several contributions in media advocacy specifically advocating for strategic and proper use of media to influence public health policy. Dr. Jernigan has served under several capacities in many organizations. He has been an adviser to the World Bank and the world health organization with regards to health, development and the role of alcohol. Currently ...

Arguably, Football has become the most enjoyable and loved game in the globe, especially among European fans. In fact, club football is what raises the popularity of soccer. One of the most favorite team in the soccer league in Spain and in the entire Europe is FC Barcelona. Joan Gamper founded Barcelona FC on 29 November the year 1899. The club is the brand for Catalan pride and culture, of which is fully presented in the soccer pitch. FC Barcelona has developed a good attribute for being best club in Spanish League. Their brand name is lifted higher by winning ...

Questions for Discussion:

1. Describe the target market for Activia’s probiotic yogurt?

The target market for the Activia probiotic yogurt is basically the health conscious eaters in the developed countries. In the United States, this pertains to the “New Generation” or what they call as the new baby boom (Health and Wellness Trends, p. 1). These are younger children who consume healthier products and maintain a healthy diet. They select the right nutrition for their daily food consumption. Another important target market for Activia probiotic yogurt is the young and old baby boomers and/or those ageing baby boomers who are now health ...

Brand Relationship Quiz

Q1.
Fournier came up with a definition of promoting the growth of brands. The advice was ‘having a relationship’ with the brand. According to Fournier, brand relationship means that customers develop trust and intimacy with the brand. This was after Cooper, (2010), researched and came up with statistics that showed that 68% of consumers did not feel engaged with the brands they bought. This means that if a brand has to become successful, then a relationship has to be built by an organization. In achieving this requirement, then the most important factor would be for an organization to see things through the ...

The Persuaders is a PBS documentary which addresses the questions concerned with how marketers and advertisers are inspiring consumers to buy their product. The fascinating thing about modern consumers is that, supposedly, we have become more intelligent and more self-aware, meaning that it is increasingly difficult to market a product to the discerning consumer. However, what has become more obvious is that advertisers are wising up to this and altering their campaigns and images to suit. Apple, are one such company, who instead of marking their product based on its ability to enable the user to carry around 15,000 songs ...

To the extent that we all need to brand ourselves as part of a career strategy, how do you plan to solve the branding and differentiation problem?

In order to take the most rational steps on one’s career ladder, some preparation should be made. Undoubtedly, Alan A. Andolsen in his article ‘Six Steps to Your Succesful Career Path’ provides readers with very useful pieces of advice which are most likely to lead a person to success when choosing a career. I personally absolutely agree with the fact that the only true way to great heights may be found after the appropriate self-assessment and defining your place in desirable career hierarchy. What is more, networking may serve one a perfect tool for differentiation of the most coveted job as ...

Introduction

This paper aims to examine the ways and strategies that can be helpful and supportive for Gucci Company to increase its competitive advantage in the market and to enhance its product life cycle. The most important thing about Gucci Fashion brand is that if offers throughout the EU and the important capitals and cities around the world its franchise system. The Gucci franchise system offers a comprehensive service covering all aspects of product marketing and franchise management so that a small business can devote all their energies exclusively to maximize sales. Gucci provides deposit franchises in the genre. Thus, the franchisee ...

Stimuli-response method

This model is based on the theory of stimuli and response; where the stimuli elicit the desired response in the consumer. In this case, the marketer must figure out which items the consumer needs and do their best to figure out how to provide the product and make it attractive enough for the consumer to desire and buy it. This model starts with the marketer rather than the consumer; it assumes that the consumer does not know what he or she needs and has to be stimulated using a product or an appropriate marketing strategy (Kotler and Armstrong, 207).
...

Headquartered in Vermont, Ben & Jerry's is considered one of the leading premier ice cream companies. Specifically, the company is dedicated to creating ice creams, sorbets and frozen yogurts with natural ingredients. The company is held in high regard among consumers because of this. The company's main competitors are Dreyer's Grand Ice Cream and Haagen Daz. Ben & Jerry's was acquired in 2000, by Unilever and its innovation has remained in spite of this (Ben & Jerry’s, 2016). The following paper is a SWOT analysis of Ben & Jerry's Ice Cream.

SWOT Analysis

Strengths: Ben & Jerry's offers consumers an extensive amount of flavors to ...

The very concept of ad-free brand in the age of consumer culture and globalization comes across to be extremely fascinating to one and all. This concept and its practical utilization go on to delve into the intriguing way of functioning of a business that succeeds in surviving sans any advertisement in the global market. Birchbox (a website that deals with cosmetics) and Threadless can be cited be two extremely popular and influential brands in the context of the American market. (birchbox.com 1) However, very intriguingly, both these brands do not use advertisements, but rather depend on special strategies for ...

Introduction

The concept of marketing is extremely broad; in fact it has such dominating options in it that deem extremely significant as far as managing a company accordingly. Marketing specifically means to market the products in a market using different aspects and knowledge management system (KMS). An organization which has a powerful and effective marketing function and workability effectiveness and position would be more worthwhile and effective as compared to the companies which are unable to apply the relevant technique of the marketing management in particular. In the field of marketing, enhancement in the brand is the core specific value for the sake ...

INNOVATION AND TECHNOLOGY

Introduction
Objective of discussion
The aim of this essay is to critically review the reliability of the legal registration and protection system as it relates to protection of innovation ideas. The essay will specifically discuss about national and international protection system. Innovation as per Thumm (2013) is basically developing a new idea and putting it into practice. May (2013) states that it is crucial to restrict and protect innovations so as to develop a unique new value to customers. Innovations are protected by the legal registration and protection system. However, a number of innovations have failed to receive a ...

Strategic Development and Challenges for McDonald’s

Strategy addresses the why and what of marketing activities. Marketing involves satisfying needs and wants of the customer. The task of any business is to deliver customer value while being socially responsible. In a highly competitive economy with increasingly intelligent buyers, a company can win only by fine tuning its value delivery process and providing superior value. In January 2011, McDonald’s announced that its earnings of fourth quarter in the previous year rose 2.1 percent despite of a slump in December due to extreme weather in U.S. and Europe. The analysts attributed the success of McDonald’s to the “Plan to ...

This Pampers advertisement, in which a baby wearing a Pampers diaper plays outside, facts and figures surrounding the baby’s diaper, uses many different strategies in order to appeal to its target audience. In this particular case, the target audience is likely adult women of child-rearing age, who have young boys or girls who are toddlers. The socio-economic status is probably middle-to-upper class, and the parents of these young toddlers are likely well-educated, as they are likely in the market for a product to use on their children and are willing to look for diapers with sophisticated features and ...

Introduction

Public relations is a complex and hybrid field in mass communications. With the global aspect of most businesses nowadays, it has been an important aspect in terms of an organization’s public image, issue management, among others. The processes of public relations must be understood and effectively applied. In this orientation, this paper aims to discuss how a good understanding of public relations theory can help gain management recognition for the practice of public relations. In other words, this paper aims to illustrate how the principles and theories of public relations, if understood completely, can support the outstanding performance (or perceived ...

Introduction

The tire is primarily the only part of a car that is in touch with the road. A balance must strike among traction, durability, overall, energy efficiency and comfort by the tire in cars. Due to all these factors, the designing and manufacturing of a tire is a complex process as compared to what is generally perceived .
Headquartered in the region of Clermont-Ferrand, France, the Michelin Tire Manufacturer is available in around 170 countries. It has more than 112,000 employees who work in various departments of the company. The company has a total of 68 production plants in ...

Customer retention is one of the most important elements to ensure that brand loyalty is maintained. Businesses and companies should focus on innovatively and proactively retaining customers and clients wherever possible. If companies maintain their customers, then there are considerable effects including significant financial implications and long-term relationships that bode good will. This paper discusses the purpose of CRM and why the business world should embrace strategies related to delivering good value to customers.

What is CRM and why is it important?

According to Marketing Donut (2016), it is good in theory for businesses to keep customers both in the short and long term, but the task ...

Business Analysis- Warby Parker

Introduction
According to the U.S Department of Commerce, retail industry is usually considered one of the most profitable industries in the world. Within the United States, the retail business accounts for about 12% of all the businesses taking place at any given time. Warby Parker is a United States online retailer dealing with eyeglasses. The company is unique in that it offers its own line of professional glasses and sunglasses direct to its customers. Warby Parker found the opportunity to do business in that people with poor vision will always need glasses. Therefore, the company is a fashion brand ...

ABSTRACT

The people of Scotland will be deciding the future of the country to remain part of the Britain in a referendum on 18 September 2014. There is growing debate on the future of the business in the resulting environment after the referendum. Also, there is debate about the business environment in UK, as a result, when UK votes to separate from the EU with or without Scotland. In the context of Boots, this report is aimed to assess the impact of the either results on the marketing strategy of the Boots.

ABSTRACT 1

INTRODUCTION 3
IMPACT ON BUSINESS CONDITIONS IN YES AND ...

Section A

Question 1: Read the case study ‘Dyson’ and
- Critically evaluate the long term sustainability of Dyson’s global competitive advantage in view of the changing situation in the case study.
After saturating the local UK market and achieving a new market share in the US, Dyson vacuum cleaners manufacturer still has to outcompete the mature global market of vacuum cleaners. It has to struggle and overcome many challenges as it aims to take its brand to the next level and to expand into new grounds. This is a critical time for the UK company since it has receded ...

Established in 1938 by Lee-Bying-chul, Samsung is a multinational company that manufactures electronics. The company initially started as a trading company, but expanded its portfolio into electronics by the 1960's, and has since become one of the most well-known and recognized brands globally. The company is noted for its viability and its powerful influence in its headquartered city, Seoul, South Korea, but is a cultural icon around the world in that it seeks to powerfully make the world better through business diversity. This objective includes creating high-tech electronics, digital media, semiconductors, skyscraper and plant construction and medicine to name ...

1 Introduction to the Brand
1.1 History
Vertu is manufacturing and Retailer Company based in the United Kingdom dealing with luxury hand-made mobile phone devices (Nuovo et al. 2008). The Nokia Company established the company in the year 1998, and its headquarters is in Hampshire in the UK. The Vertu Mobile Company serves the global market with its luxurious mobile phones (Nuovo et al. 2008). However, in the year 2012, Nokia decided to sell Vertu to Equity Group for unspecified reasons but retained 10% share of the company (Nuovo et al. 2008). Since its establishment, Vertu has created a ...

Questions and Answers

Description of the marketing program, promotion, activity: what is it? An email campaign, press, social media, search, special event, experience, loyalty program, discount, sampling, contests
The marketing program of the “Lean” beer is a program that would ensure that the product enters the competitive beer market and probably be the consumers’ best choice. The marketing program would involve the use of social media to target the young population, mostly college students, and the young working population. Social media platforms such as Instagram, Twitter, Snapchat, and Periscope would be very significant in creating awareness about the beer. The marketing program ...

Critical Review: A Review of Social Media and Implications for the Sales Process

The landscape of business and sales has changed quickly and dramatically in recent years. In the article A Review of Social Media and Implications for the Sales Process, authors James Andzulis, Nikolaos Panagopoulos, and Adam Rapp examined the ways in which companies can use social media platforms. They also dissected the reasons that using these platforms in addition to (or even in lieu of) traditional advertising has been so successful for businesses, and considered some of the different methodologies incorporated by different companies.
A Review of Social Media and Implications for the Sales Process is focused on social ...

The story of Ducati brand is interesting and demonstrative from the perspective of business development, management and company’s growth, as well as innovative reform. This is the story of the Italian motorbike manufacturer, which has managed to become the world’s second most profitable maker despite its comparatively small scale. The secret of its success lies in its CEO’s approach to turnaround management. The fundamental logic of Federico Minoli’s consists in choosing the path of rebranding, or brand redevelopment, rather than expansion or investment in efficiency improvements. This strategy has proven its effectiveness as a result.
...

Abstract

Introduction
The title of the article is - The Rube Goldberg Democrats. The source is The Wall Street Journal. The author is Daniel Henninger. The argument for the article is that it is against Obama Care. The author emphasizes that this program is characteristic of other failures by the Democrat Government such as social security and admission to colleges. This article stresses that Obama Care will put a blemish on the brand identity of The Democratic Party. There are several elements that I will discuss in this essay. They include, increasing expectations on government, failure of the Democratic Party ...

Abstract

Marketing strategy is the one component of a business organization that determines its relevance and sustainability in the contemporary market. An outdated marketing strategy or a poorly informed model of doing marketing leads to the inevitable failure of a business organization. Zappos, TOMS, and Payless are shoe companies that originated in the U.S., and each one of them has positioned itself to its clients’ uniquely and differentiated its brands to establish a territory in the expansive global shoe market. Zappos is quite established in social marketing practices, specifically customer relations. However, it spends more than average revenue to finance ...

Current Vision, Mission, Objectives and Business Strategy

According to The Walt Disney Company (2016), its mission is to "be one of the world's leading producers and providers of entertainment and information" (p.1). Through an array of different services, products and content, the Walt Disney Company is dedicated and committed to ensuring that the world is enlivened by innovation and creativity (About, 2016). The company is ingenious in its execution of not only providing a promise to consumers to deliver time and time again, but to exceed their expectations. Hill (2010) finds that Disney has stood the test of time because it understands how to leverage its ...

FedEx is made up of several divisions. The most significant division, and market leader in its segment is its FedEx Express unit. The FedEx Express unit is the world's number one express service carrier. FedEx Express delivers three and a half million packages every day to two hundred and twenty countries. FedEx owns a fleet of six hundred ninety airplanes, and fifty thousand motor vehicles and trailers. FedEx Office retail outlets and shops offer document-related and business services. These retail outlets also function as hubs for other FedEx units ("FedEx corporation competition," 2014). When FedEx is measured against all other parcel ...

Method is a brand name for a home and body care product that seeks to clean people’s homes and bodies by removing all harmful chemicals from their lives. The method focuses on the green philosophy together with an emphasis on edgy marketing techniques. Method was founded by two former school mates and friends namely Adam Lowry and Eric Ryan back in the year 2000 (Pride 25). Lowry and Ryan have focused on green marketing, and their intriguing slogan for the San Francisco- based product is ‘People against dirt’. Green marketing refers to the method of selling products or services based ...

GROWING THE MAMAS & PAPAS BRAND

Mamas & Papas is a magazine about paternity that was started in September 2008 by Nawaal Motlekar in South Africa. The philosophy of the brand is to be trusted, reassuring source for parents. From the early beginning of the Mamas & Papas magazine it was focused on young couples (in age between 23 – 40) that are Black, Coloured or Indian (nearly of 80% of all population of South Africa), and are high end professionals with good educational level and work experience. The main sales channels were medical and health institutions, pediatrician offices. Also, after deep market research, Nawaal Motlekar decided that ...

Abstract

Toyota has been the fifth largest producer of automobiles in the world by means of its unit sales, however, the over-emphasis of the company on the quantity has overlooked the quality of its vehicles. The increasing number of accidents incorporated by the vehicles of Toyota and numerous lawsuits against Toyota due to its quality issues resulting in the occurrence of accidents has questioned the integrity of the organization towards the safety concerns. In this manner, the ethical concerns prevail because the quality defects in its vehicles implies the life threatening situations for its customers. The company has faced large ...

Question No.1 3

Question No. 2 4
Question No. 4 5
Question No.5 5
Question No.6 5
Question No.7 6
Question No-8 7
Other: Question No.1 8
Question No-5 (Other) 9
Question No.6 (Other) 9
Marketing Final Exam
Question No.1
Distinguish between a product item, product line, and product mix. What are the four advantages (benefits in this sense) of product lines? Do not use examples in the product concept slides. Choose your own. Include a photo to illustrate items, lines, and mixes.

Advantages of Product Line

Life Cycle
Expansion of product line is also a growth ...

General Motors (GM) is a company with a history of more than one hundred years. The company has witnessed two world wars and experienced the most prosperous period of auto industry in the United States. It once became the world’s largest auto corporation accomplished by engaging in numerous mergers, acquisitions and many other ways. Its development is the greatest history of the American automobile industry (Sloan 1990). In 2003, Toyota with its 8.13 billion dollar profits, replaced GM at the lead position (Liker, 2004, p. 4). After that, GM faced a crisis of bankruptcy in the year 2009. However, Toyota also ...

A response on the “My Years with General Motors” and “The Toyota Way”

A Response On the “My Years with General Motors” And “The Toyota Way”
General Motors (GM) is a company with a history of more than one hundred years. The company has witnessed two world wars and the most prosperous period of auto industry in the United States. It had once become the world’s largest auto corporation through engaging in numerous mergers, acquisitions and many other ways. Its development is the greatest history of the American automobile industry. However, in the 2003, Toyota with 8.13 billion dollar profit seized the GM's first throne (Liker, 2004, p. 4). Furthermore, GM faced a ...

ANALYSIS

Ali Mohammad Al (AMA) targets university students, and has spent more than three times in marketing costs, as compared to its competitors. Like the rest of the brands, the gross profit margin remained below 35%. The total unit price was a lot lower, as compared to many in the market. The unit production cost was also reasonably lower. During the first turn of production, AMA was seen to have a final balance of less than $100, even after selling more than three times the units as compared to other brands who hold the same product.
The first turn showed that ...

Shop Like Men

I do agree with the findings of Underhill (2000), as consumer behavior does tend to differ between the sexes. In deed men are usually more impatient when it comes to shopping as compared to women, an attribute that can be attached to the differences in the qualities these sets of consumers usually look for in goods or services. This difference when it comes to shopping approaches, I believe runs right from the initial stages of the consumer decision making process. Whereas men tend to trust the more reliable sources of information such as the marketer provided information, women are ...

Discussion Questions appending to Nespresso Business Market Strategic Management.

Question #1 – Business Background, Definition, Role and Scope
The scope of business definition extends beyond Customer Relationship Management (CRM) in theory, or celebrity endorsements. The strategically-priced encapsulated Nespresso coffee, for machines development, capitalizes on an emotional goods category. According to a report by Conley, Bican, and Ernst (2013) the 1986 Nestlé of Switzerland launch segmented a role for coffee-enjoyers to receive premium product in hermetically sealed pouches filled beforehand. The concept underlying the performance of the unit, boosted by a fancy international campaign dangling the face of movie star, George Clooney, thus by accomplishing a move away from the ...

Chapter 4. Question 3

Social media has provided us with new ways to communicate. It has provided several platforms for companies to take advantage of to promote and strengthen one’s brand. With this, I do not think it is necessary to impose policies on controlling the use of social media in the workplace. Since this is a form of communication, I am sure all companies have their inclusive communication policies which aim to control inappropriate behavior. This should cover that for social media. All employees are adults, with sound minds and who knows what is right from wrong. It is time to ...

Mission Statement

I am an energetic and enthusiastic graduate who enjoys acting with passion and bring positive change in the lives of the people. I believe that challenges enhances innovation, and thus I like working in an eye-opening environment to accomplish my goals. Strengthened by robust organizational and communication skills, excellent reasoning, and analytical skills, I seek to move into a career as a junior marketer and future become a world-class marketer. My core values facilitate the way I do things, and I am expecting that they will help me to achieve my goal of becoming a successful marketer.

My core values are as follows:-

Industrious
Creativity
...

THE ‘PROBLEM’

While the transgendered community has received a significant increase in visibility and representation in television in recent years, the trend is only just beginning. To date, few trans characters are portrayed as “dynamic” in media, with most media having a cisgendered (skewing toward people whose biological gender matches their identity) bias (Conrad 1). There is an increasing population of trans people who wish to have greater representation in their media, and the outlook is currently positive given the greater tolerance of LGBT people in mainstream American culture (Wellborn 66). However, this process is merely beginning.
According to Hart, the ...

Nature and role of marketing

Marketing is a process of selling and communicating the availability of goods and products to consumers. It is an act of enticing public by giving information of the location of the products. It is an organizational function of delivery, creation and giving customers value. It is extended to customer's relationship that benefits institution in improvement of the product sale. Marketing is described as the science and art of choosing the market target. It is made possible through market analysis and segmentation. It is projected to customer understanding in their purchasing behavior. The marker is given a chance to give priority to ...

Soda Stream Business Model

The Business model of Soda Stream involves different business processes in the company. Firstly, Soda Stream has distinctive and elaborate operations. The operations facilities of the company comprise of eight filling and 14 manufacturing plants of carbon dioxide. The manufacturing facilities consist of different featured and distinctive facilities producing flavors, bottles, carbonator and soda makers. Additionally, the facilities included printing and plastic bottle blowing machines, machining and metal operations, and equipment for making different kinds of flavors. The business model of Soda Stream is ‘razor/razor blade’ model. This business model is different from the conventional business model of carbonated ...

A Case Analysis

Harlequin Enterprises is a Toronto based publishing company that specializes in series romance and women’s fiction novels. It began operations in 1949 and through its revolutionary approach of a packaged, consumer goods strategy to publishing, and the acquisition of UK based Mills & Boon, the company by 1970’s had become the largest publisher of women’s fiction in the world. The company dominates the marketplace in series romance and offered various lines for the readers. The company now wishes to invest in the single-title books marketplace. The project has been tentatively named MIRA. The initial research conducted has indicated that ...

Introduction

Ford Company is renowned company that deals with the manufacture of automobiles and has been operational since the year 1913. Ever since the time of its establishment it has gained popularity in United States America where it was first situated and across the world where there many outlets for its motor vehicles due to the fact it has been producing high quality vehicles. Fords Company has managed to make automobiles that are highly competitive in the motor vehicle industry that is quite flooded with numerous brands from different companies.

However this fame has at one time or another been ...

Vetement’s: The not so Fascinating Designs

Vetement and the Fashion Industry
I believe that the fashion industry is experiencing a revolution as its presence can be felt across the Atlantic. It is now time to acknowledge that fact that something striking is going on in Paris and within the streets of America, particularly because of the so-called turnaround brought about by Vetement. Vetement is a fashion brand that arrived on the fashion scene in 2014 and rapidly became the most talked about labels across the globe. Their unique sense of taste and attitude has struck a bond with the wardrobes and hearts of numerous street ...

Research and management decisions

The quantitative report on brand parity perception in the automotive industry in Germany is not a research study because it lacks some of the important characteristics of a research study. The author, for example, does not do independent data collection but rather relies on data that was already collected. The report also does not have a very clear statement of objectives. The report is a mere analysis of previously collected data. The qualitative report on identifying competitors as a challenge for start-ups, however, is a research study since it comprises all of the important aspects of a research study ( ...