Section A
Question 1: Read the case study ‘Dyson’ and
- Critically evaluate the long term sustainability of Dyson’s global competitive advantage in view of the changing situation in the case study.
After saturating the local UK market and achieving a new market share in the US, Dyson vacuum cleaners manufacturer still has to outcompete the mature global market of vacuum cleaners. It has to struggle and overcome many challenges as it aims to take its brand to the next level and to expand into new grounds. This is a critical time for the UK company since it has receded ...