Question 1
In order to achieve a global competitive advantage, firms as well as individuals pick strategic options that enable them to thrive in the international market. This is so because firms try to venture abroad for a wide of reasons. In this paper, we focus on key factors that can influence firm decisions in going international. These factors will offer a comprehensive rationale for the decision to go international. Therefore, the factor, which motivates firms to go international, is broadly divided into two groups pull and push factors.
The pull factors have proactive reasons because they are forces of attraction, ...