A distribution channel is the path, which the organizations chooses to pass his products to the consumer. This is considered to be the basic of making the product because if the product does not reach the consumer then the organization are not meeting the customer’s needs. This is a subject that has been underplayed so much yet it is vital to the whole process of business overall. This topic is said to be underplayed by most marketers who say they do not see the aim of this aspect of business. There are various things that affect how a business can ...
Distribution Channel Critical Thinkings Samples For Students
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Challenge 1
In this challenge, the mobile consumer market and the enterprise market for the smart phones shall be used. In the consumer market, a mobile manufacturer sells the products to the consumers directly without involving any other party. But in the enterprise market, the manufacturer sells the products to other businesses who in turn sell the same product to the consumers. The best marketing mix for the smart phones in a consumer market is the four ‘Cs’ model. But the marketing mix for the sales of smart phones in a business to business market is the 4 p model.
The four Cs marketing mix ...
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